{"id":6092,"date":"2025-03-15T10:51:48","date_gmt":"2025-03-15T10:51:48","guid":{"rendered":"https:\/\/assecoplatform.com\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/"},"modified":"2026-01-15T14:42:09","modified_gmt":"2026-01-15T14:42:09","slug":"segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/","title":{"rendered":"Segmentazione dinamica: le fondamenta della strategia di route-to-market"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-dynamic-segmentation-the-foundation-of-route-to-market-strategy-nbsp\">Segmentazione dinamica: le fondamenta della strategia di route-to-market <\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-6d5fc897970edac16b04a6cf0da94a38\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\"><strong>Vendite e marketing ottimizzati<\/strong><br\/>La segmentazione dinamica migliora le strategie di Route-to-Market (RTM) ottimizzando l&#8217;allocazione delle risorse di vendita, l&#8217;efficienza della distribuzione e le attivit\u00e0 di marketing mirate.<br\/><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-60a40585ac33995727b64a3051649185\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\"><strong>Classificazione dei clienti basata sui dati<\/strong><br\/>Utilizzando i dati dei clienti, le informazioni sulle vendite, la quota di categoria e la geolocalizzazione, le aziende possono creare modelli di segmentazione precisi per migliorare le operazioni e identificare nuove opportunit\u00e0 di crescita.<\/p>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-d9c70b284b9cb75e805785047f51ee19\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\"><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-815217c1c30c592305324367d872c239\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--20-px);margin-bottom:0;margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;letter-spacing:-0.02rem;line-height:1.4\"><strong>Flessibilit\u00e0 strategica per il successo sul mercato<\/strong><br\/>La segmentazione dinamica di Asseco consente alle aziende di adattarsi rapidamente ai cambiamenti del mercato, supportando strategie di vendita pi\u00f9 intelligenti e la crescita dei ricavi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png\" alt=\"\" class=\"wp-image-2312\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-300x170.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-768x434.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-414x234.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth.png 1460w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Chiudi video<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-4271653c wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h5 class=\"wp-block-heading\" id=\"h-what-is-dynamic-segmentation-and-why-is-it-essential\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\"><strong>Che cos&#8217;\u00e8 la segmentazione dinamica e perch\u00e9 \u00e8 essenziale?<\/strong><\/mark><\/h5>\n\n\n\n<ul class=\"wp-block-list is-style-with-check\">\n<li><strong>Ottimizza l&#8217;allocazione delle risorse di vendita<\/strong><br\/>Comprendere il potenziale dei clienti consente agli Area Sales Manager e ai loro team di operare in modo pi\u00f9 efficiente all&#8217;interno delle loro regioni designate. <\/li>\n\n\n\n<li><strong>Migliora la gestione della distribuzione<br\/><\/strong>Dare priorit\u00e0 alle posizioni chiave aiuta a ridurre al minimo le perdite e aumenta la copertura del mercato. <\/li>\n\n\n\n<li><strong>Aumenta l&#8217;efficacia del trade marketing<\/strong><br\/>Le campagne e le promozioni possono essere indirizzate ai segmenti di clientela giusti. <\/li>\n\n\n\n<li><strong>Supporta l&#8217;espansione del mercato<br\/><\/strong>Le aree non servite e le nuove opportunit\u00e0 di vendita diventano pi\u00f9 facili. <\/li>\n\n\n\n<li><strong>Segmentazione dinamica<\/strong><br\/>Consente alle aziende di rispondere rapidamente ai cambiamenti del mercato, adattando le proprie strategie RTM in tempo reale. <\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-aa669dac wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--4-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--4-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"355\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store.png\" alt=\"\" class=\"wp-image-2157\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store.png 812w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store-300x131.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store-768x336.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store-69x30.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/store-414x181.png 414w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-left margin-bottom-small\" id=\"h-smith-store\">Smith Store<\/h6>\n\n\n\n<p class=\"margin-bottom-small\">Fattori decisionali<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"630\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3.png\" alt=\"\" class=\"wp-image-2296\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3.png 1464w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3-300x129.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3-1024x441.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3-768x330.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3-69x30.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/decision-factors-3-414x178.png 414w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1084\" height=\"268\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential.png\" alt=\"\" class=\"wp-image-2298\" style=\"border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential.png 1084w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-300x74.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-1024x253.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-768x190.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-69x17.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-414x102.png 414w\" sizes=\"auto, (max-width: 1084px) 100vw, 1084px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-4271653c wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-9b8b34f01b8649c09fe2fb2d798ee327\" id=\"h-dynamic-segmentation-utilizes-multiple-data-sources-for-accurate-customer-segmentation-nbsp\">La segmentazione dinamica utilizza pi\u00f9 fonti di dati per una segmentazione accurata dei clienti: <\/h6>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-white-color has-text-color has-link-color wp-elements-d7d6b03092a406b6bd938a39a2d2be12\" id=\"h-data\">Dati<\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check filter-white has-white-color has-text-color has-link-color wp-elements-47861db813963afe02964deba008c3ec\">\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-30b052fa16f8137cfd873ab51ddbc693\"><strong>Dati sui clienti<\/strong><br\/>Informazioni su tutti i clienti nel mercato di riferimento servito dal produttore o dai suoi partner commerciali, come distributori, grossisti e catene di vendita al dettaglio. <\/li>\n\n\n\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-dcadc92a8cfb62ff37ba30fd49c5603d\"><strong>Dati sui prodotti<br\/><\/strong>I dettagli relativi ai dati master di tutti i prodotti sono accessibili a livello di mercato, compresi i potenziali margini di prodotto, ove applicabile. <\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-white-color has-text-color has-link-color wp-elements-f7f16db7ea4551de63647c9f7f2432fd\" id=\"h-sales\">Vendite<\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check filter-white has-white-color has-text-color has-link-color wp-elements-3e669e895f1134f02c3e68c20ae099dd\">\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-e8586f0d7b4bed34fc0fa61e55a67d92\"><strong>Sell-out dei prodotti propri<br\/><\/strong>Per i mercati in cui i partner commerciali gestiscono la distribuzione, utilizziamo i dati di sell-out, ovvero i dati sugli acquisti effettuati dai negozi sul mercato. <\/li>\n\n\n\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-4e5641360101b4623a0bbda46ff7e408\"><strong>Vendite di prodotti propri (ePoS)<\/strong><br\/>Per i clienti associati a marchi organizzati, utilizziamo i dati di vendita di prodotti proprietari dal negozio al consumatore (dati elettronici del punto vendita). <\/li>\n\n\n\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-62f421f5449f93c688820ff79db857d3\"><strong>Quota nella categoria<\/strong><br\/>L&#8217;analisi della quota di vendita dei prodotti rispetto ai concorrenti \u00e8 essenziale per analizzare le vendite dei prodotti propri. <\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-white-color has-text-color has-link-color wp-elements-d1624e15fdfad67dea88c85fae43cd46\" id=\"h-customer-insights\">Approfondimenti sui clienti<\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check filter-white has-white-color has-text-color has-link-color wp-elements-c88e0bc03ad0929d00377478fc4c4bf1\">\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-a7e59ea51181169b320bb848eefc831f\"><strong>Dati CRM e SFA sui clienti<br\/><\/strong>Ove disponibili, i dati relativi alle relazioni e alle attivit\u00e0 completate con i clienti possono migliorare il processo di segmentazione. <\/li>\n\n\n\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-d1454addacde8f0137aed178d1c4e6cd\"><strong>Registri pubblici e dati sociali<\/strong><br\/>Informazioni tratte dai registri della popolazione e dai dati finanziari regionali. <\/li>\n\n\n\n<li class=\"has-gray-dark-color has-text-color has-link-color wp-elements-ec7c00fcb06236401c2a4406d1cb18df\"><strong>Informazioni tratte dai registri della popolazione e dai dati finanziari regionali<\/strong><br\/>Analisi della distanza dal punto vendita ad altri punti di interesse, come la stazione di servizio, l&#8217;ospedale, la scuola o l&#8217;universit\u00e0 pi\u00f9 vicini. <\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-672460c5a84467857f5b02cfabda6b3f\">Integrando queste diverse fonti di dati, le aziende possono comprendere in modo completo il mercato, facilitando la modellazione precisa della segmentazione e le strategie mirate. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group what-they-say-about benefits-of-cooperation animate-on-visible fade-in threshold-20 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading alignwide has-text-align-center has-orange-to-blue-color has-text-color has-link-color animate-on-visible fade-in threshold-10 wp-elements-9f9200641a4fe4509cf179252fc68263\" id=\"h-sample-segmentation-model-overview-nbsp\">Panoramica del modello di segmentazione di esempio <\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull accordions-wrapper is-layout-flow wp-block-group-is-layout-flow\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid wlc-accordions-grid\">\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/accordions-grid.svg\" alt=\"\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-potential-assessment\">Valutazione del potenziale del cliente<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ogni cliente viene valutato e classificato in base ai dati proprietari di vendita e di mercato, facilitando la sua assegnazione al segmento appropriato. <\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/coaching-icon.svg\" alt=\"\" class=\"wp-image-384\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identification-of-growth-opportunities\">Identificazione delle opportunit\u00e0 di crescita<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Asseco identifica significative opportunit\u00e0 di crescita attraverso la segmentazione dinamica, che fornisce informazioni sulla quota di mercato <strong>all&#8217;interno di ciascuna categoria<\/strong>. Il potenziale di ciascun gruppo di prodotti viene analizzato per aiutare i produttori a sviluppare strategie di vendita efficaci.  <\/p>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t\n\n\t\t\t\n<div class=\"wp-block-wlc-accordions-grid-item wlc-accordions-grid-item\">\n<div class=\"wp-block-group wlc-accordions-grid-item__heading is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/life-estimates-icon.svg\" alt=\"\" class=\"wp-image-386\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-category-brand-product-group-assessment\">Valutazione della categoria di cliente\/marchio\/gruppo di prodotti<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-group wlc-accordions-grid-item__content is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ogni gruppo di prodotti (comprese categorie, marchi o altri livelli di gerarchia dei prodotti) viene valutato utilizzando dati proprietari di vendita e di mercato, consentendo la loro assegnazione al segmento appropriato. <\/p>\n<\/div>\n<button class=\"wlc-accordions-grid-item__toggle\"><span>Open\/close<\/span><\/button><\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-1024x389.png\" alt=\"\" class=\"wp-image-2210\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-1024x389.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-300x114.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-768x291.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-69x26.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx-414x157.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/dynamic-segmentation-gfx.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-how-does-the-process-work\">Come funziona il processo?<\/h4>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no1.png\" alt=\"\" class=\"wp-image-2181\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no1.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no1-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-data-integration\">Integrazione dei dati<\/h6>\n\n\n\n<p>Il processo inizia con l&#8217;integrazione delle fonti di dati necessarie per il processo di segmentazione. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no2.png\" alt=\"\" class=\"wp-image-2195\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no2.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no2-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-data-analysis-and-model-building\">Analisi dei dati e costruzione del modello<\/h6>\n\n\n\n<p>Successivamente, i dati vengono analizzati e viene progettato e costruito un modello di segmentazione per riflettere le esigenze del produttore e le specificit\u00e0 del mercato. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no3.png\" alt=\"\" class=\"wp-image-2196\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no3.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no3-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-datalab-workshops-and-fine-tuning\">Workshop DataLab e messa a punto<\/h6>\n\n\n\n<p>I risultati della segmentazione vengono presentati in dashboard interattivi chiamati DataLab. Questi risultati vengono discussi con i team locali per mettere a punto il modello di segmentazione.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gray-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no4.png\" alt=\"\" class=\"wp-image-2197\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no4.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no4-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-dynamic-segmentation-activation\">Attivazione della segmentazione dinamica<\/h6>\n\n\n\n<p>I clienti del mercato selezionato vengono assegnati a segmenti appropriati che rappresentano il potenziale commerciale del punto vendita. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no5.png\" alt=\"\" class=\"wp-image-2198\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no5.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no5-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-scheduling-of-updates\">Pianificazione degli aggiornamenti<\/h6>\n\n\n\n<p>La frequenza degli aggiornamenti alla segmentazione \u00e8 determinata in base alle esigenze del produttore per garantire che rifletta costantemente risultati aggiornati. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-gray-default-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image size-full is-resized margin-bottom-14px\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"112\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no6.png\" alt=\"\" class=\"wp-image-2199\" style=\"object-fit:cover;width:30px;height:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no6.png 113w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/no6-69x69.png 69w\" sizes=\"auto, (max-width: 113px) 100vw, 113px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading margin-bottom-14px\" id=\"h-regular-status-updates\">Aggiornamenti regolari sullo stato<\/h6>\n\n\n\n<p>Vengono condotti workshop regolari con i team aziendali per convalidare nuovi requisiti o fonti di dati, garantendo che il modello continui a fornire valore all&#8217;azienda. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3268156da94c195dda137679ed7c8570\">Contattaci<\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-33fb830e509592b60117d344f045d1fc\">Scopra il pieno potenziale della piattaforma Asseco.<br\/><\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_2' ><style>#gform_wrapper_2[data-form-index=\"0\"].gform-theme,[data-parent-form=\"2_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-sm-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-sm);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-sm);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-sm);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-sm);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-sm);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-sm);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-sm);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><div id='gf_2' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/pages\/6092#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#8217;indirizzo: &#x6f;&#100;o&#x40;&#97;s&#x73;&#101;c&#x6f;&#98;s&#x2e;&#112;l o per iscritto all&#8217;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#8217;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#8217;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#8217;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#039;indirizzo: &#111;&#x64;&#111;&#x40;&#97;&#x73;s&#x65;c&#x6f;b&#115;&#x2e;&#112;&#x6c; o per iscritto all&#039;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#039;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#039;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#039;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.' class='gform_hidden' \/><input type='hidden' name='input_9.3' value='2' class='gform_hidden' \/><\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Invia'  \/> <input type='hidden' name='gform_ajax' value='form_id=2&amp;title=&amp;description=&amp;tabindex=0&amp;theme=orbital&amp;styles={&quot;theme&quot;:&quot;orbital&quot;,&quot;inputSize&quot;:&quot;sm&quot;,&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}&amp;hash=0f6a1c2b3c2074dbcc2414be58545ff2' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2' id='gform_theme_2' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2' id='gform_style_settings_2' value='{&quot;theme&quot;:&quot;orbital&quot;,&quot;inputSize&quot;:&quot;sm&quot;,&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='PLN' value='iascurixvktSOLZrZ8layTnAqtG8pERAzEB9TY1k5yam++TXzcWFqeZHB8ZS5PzWsMnw5b+rM5hPUaAbwzR0wc4i4H9HvTzf7MyUOlaY\/AfMkPM=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2' value='WyJ7XCI5LjFcIjpcImNiMTUxM2JlNDdmZWU5MzU1OGFmMTE0ODllM2I4NWIxXCIsXCI5LjJcIjpcImI1NTc1MDI2MDk2ZDEwMzM5NmFjNTAyYmNlNGViYzY3XCIsXCI5LjNcIjpcIjkwOWE5OTMyY2RkYWI4ZDM4OGVlNzhjOGNmYWIyZDUyXCJ9IiwiZmNkMDdmMTg3ZWVmMmEyZTg3Y2NhMWYwMmNiN2FmMDgiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2' id='gform_ajax_frame_2' title='Questo iframe contiene la logica necessaria per gestire Gravity Forms con Ajax.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2, 'https:\/\/assecoplatform.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_2').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2').val();gformInitSpinner( 2, 'https:\/\/assecoplatform.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [2, current_page]);window['gf_submitting_2'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2]);window['gf_submitting_2'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2').text());}else{jQuery('#gform_2').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Segmentazione dinamica: le fondamenta della strategia di route-to-market Vendite e marketing ottimizzatiLa segmentazione dinamica migliora le strategie di Route-to-Market (RTM) ottimizzando l&#8217;allocazione delle risorse di vendita, l&#8217;efficienza della distribuzione e le attivit\u00e0 di marketing mirate. Classificazione dei clienti basata sui datiUtilizzando i dati dei clienti, le informazioni sulle vendite, la quota di categoria e la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-6092","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Segmentazione dinamica: migliora le strategie di route-to-market - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentazione dinamica: le fondamenta della strategia di route-to-market\" \/>\n<meta property=\"og:description\" content=\"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T14:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/\",\"url\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/\",\"name\":\"Segmentazione dinamica: migliora le strategie di route-to-market - Asseco Platform\",\"isPartOf\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png\",\"datePublished\":\"2025-03-15T10:51:48+00:00\",\"dateModified\":\"2026-01-15T14:42:09+00:00\",\"description\":\"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.\",\"breadcrumb\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage\",\"url\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png\",\"contentUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/assecoplatform.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentazione dinamica: le fondamenta della strategia di route-to-market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#website\",\"url\":\"https:\/\/assecoplatform.com\/it\/\",\"name\":\"Asseco Platform\",\"description\":\"Solutions for FMCG\",\"publisher\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/assecoplatform.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#organization\",\"name\":\"Asseco Platform\",\"url\":\"https:\/\/assecoplatform.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg\",\"contentUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg\",\"caption\":\"Asseco Platform\"},\"image\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Segmentazione dinamica: migliora le strategie di route-to-market - Asseco Platform","description":"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/","og_locale":"it_IT","og_type":"article","og_title":"Segmentazione dinamica: le fondamenta della strategia di route-to-market","og_description":"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.","og_url":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/","og_site_name":"Asseco Platform","article_modified_time":"2026-01-15T14:42:09+00:00","og_image":[{"width":1024,"height":579,"url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/","url":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/","name":"Segmentazione dinamica: migliora le strategie di route-to-market - Asseco Platform","isPartOf":{"@id":"https:\/\/assecoplatform.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage"},"image":{"@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage"},"thumbnailUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png","datePublished":"2025-03-15T10:51:48+00:00","dateModified":"2026-01-15T14:42:09+00:00","description":"Scopri la potenza della segmentazione dinamica per migliorare le tue strategie di vendita e ottimizzare il targeting dei clienti per ottenere risultati migliori.","breadcrumb":{"@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#primaryimage","url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png","contentUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/potential-growth-1024x579.png"},{"@type":"BreadcrumbList","@id":"https:\/\/assecoplatform.com\/it\/segmentazione-dinamica-le-fondamenta-della-strategia-di-route-to-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/assecoplatform.com\/it\/"},{"@type":"ListItem","position":2,"name":"Segmentazione dinamica: le fondamenta della strategia di route-to-market"}]},{"@type":"WebSite","@id":"https:\/\/assecoplatform.com\/it\/#website","url":"https:\/\/assecoplatform.com\/it\/","name":"Asseco Platform","description":"Solutions for FMCG","publisher":{"@id":"https:\/\/assecoplatform.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/assecoplatform.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/assecoplatform.com\/it\/#organization","name":"Asseco Platform","url":"https:\/\/assecoplatform.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg","contentUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg","caption":"Asseco Platform"},"image":{"@id":"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/6092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/comments?post=6092"}],"version-history":[{"count":1,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/6092\/revisions"}],"predecessor-version":[{"id":6094,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/6092\/revisions\/6094"}],"wp:attachment":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/media?parent=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}