{"id":5960,"date":"2025-11-04T09:59:15","date_gmt":"2025-11-04T09:59:15","guid":{"rendered":"https:\/\/assecoplatform.com\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/"},"modified":"2026-01-15T09:05:08","modified_gmt":"2026-01-15T09:05:08","slug":"dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/","title":{"rendered":"Dati dei distributori: la chiave per una visione completa del mercato del gelato"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\">Dati dei distributori: la chiave per una visione completa del mercato del gelato<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>In Italia, il gelato non \u00e8 solo un piacere estivo, \u00e8 un\u2019esperienza che dura tutto l\u2019anno. Caff\u00e8, gelaterie e locali HoReCa mantengono la domanda stabile, mentre supermercati, chioschi e bar sulla spiaggia creano picchi stagionali. Per i produttori, questo rappresenta sia un\u2019opportunit\u00e0 che una sfida: come ottenere una visione completa del mercato, non solo della parte raggiunta direttamente dalla propria forza vendita?  <br\/><br\/>Anche i marchi globali pi\u00f9 grandi di gelato si scontrano con questo limite. I loro team di vendita visitano i clienti chiave e i punti strategici, ma migliaia di punti vendita minori vengono serviti solo tramite grossisti. Senza accesso ai dati di sell-out dei grossisti, i produttori operano con zone d\u2019ombra che riducono la capacit\u00e0 di pianificare in modo efficace e di crescere in modo sostenibile.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri in basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Chiudi video<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-il-gap-di-visibilita\"><strong>Il gap di visibilit\u00e0<\/strong><\/h6>\n\n\n\n<p>Ecco la situazione che molti produttori di gelato si trovano ad affrontare:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Eye.png\" alt=\"\" class=\"wp-image-5265\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Visibilit\u00e0 diretta:<\/strong> i produttori vedono solo ci\u00f2 che la loro forza vendita riporta, solitamente i punti di vendita pi\u00f9 importanti.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Process.png\" alt=\"\" class=\"wp-image-5267\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Vendite gestite dai grossisti:<\/strong> reti di vendita separate, spesso non condivise con il produttore.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/chart.png\" alt=\"\" class=\"wp-image-5269\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Risultato:<\/strong> i produttori vedono solo una frazione del mercato e perdono opportunit\u00e0 di crescita.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Questo scenario crea tre problemi principali:<\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert.png\" alt=\"\" class=\"wp-image-5271\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-inefficienza-nel-trade-marketing\"><strong>Inefficienza nel trade marketing<\/strong><\/h6>\n\n\n\n<p>Posizionamenti dei congelatori e promozioni che non raggiungono i punti vendita giusti.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-1.png\" alt=\"\" class=\"wp-image-5273\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-limitazioni-della-forza-vendita\"><strong>Limitazioni della forza vendita<\/strong><\/h6>\n\n\n\n<p>I team interni si concentrano solo sui negozi gi\u00e0 coperti, lasciando scoperti quelli ad alto potenziale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-2.png\" alt=\"\" class=\"wp-image-5275\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-pianificazione-debole\"><strong>Pianificazione debole<\/strong><\/h6>\n\n\n\n<p>Senza dati completi \u00e8 difficile allineare le strategie con i grossisti o valutare le performance in modo equo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Nel settore del gelato, dove tempismo, freschezza e disponibilit\u00e0 sono essenziali, queste lacune costano caro.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-la-soluzione-integrazione-dei-dati-di-sell-out-dei-grossisti\"><strong>La soluzione: integrazione dei dati di sell-out dei grossisti<\/strong><\/h6>\n\n\n\n<p>I principali produttori di gelato stanno superando questa sfida integrando i dati di sell-out e di stock direttamente dai sistemi ERP dei grossisti. Invece di basarsi su report occasionali, oggi accedono quotidianamente a informazioni come: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Quali punti vendita acquistano gelato,<\/li>\n\n\n\n<li>Quali SKU e categorie performano meglio,<\/li>\n\n\n\n<li>Dove la domanda regionale cresce o cala.<\/li>\n<\/ul>\n\n\n\n<p>Questa integrazione trasforma i grossisti da semplici partner logistici in una vera estensione trasparente della forza vendita del produttore.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-dalle-zone-d-ombra-a-una-visione-completa-del-mercato\"><strong>Dalle zone d\u2019ombra a una visione completa del mercato<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-copertura-completa\" style=\"border-style:none;border-width:0px;border-radius:0px\"><strong>Copertura completa<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-86a1a7ad3aa67638e9da947dee576050\">Non solo i punti vendita visitati direttamente, ma tutti quelli serviti dai grossisti: caff\u00e8, chioschi, HoReCa, supermercati.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-5cac53a72fd92d936735c0b3a399f9c0\" id=\"h-pianificazione-congiunta-joint-business-planning\"><strong>Pianificazione congiunta (Joint Business Planning)<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0884dcc3a858ee64909efd307d41efbd\">I dati permettono di allineare obiettivi, priorit\u00e0 regionali e strategie condivise tra produttori e grossisti. La fiducia nasce dai fatti, non dalle ipotesi. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png\" alt=\"\" class=\"wp-image-2466\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-1d7fb7747aa8adce37ff11fd7e2c13b3\" id=\"h-reattivita-di-mercato\"><strong>Reattivit\u00e0 di mercato<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-66232a177c7d4ed5df8a402b0a0efe59\">Se un\u2019ondata di caldo aumenta la domanda in Sicilia o la stagione sciistica stimola le vendite al Nord, lo vedi subito e reagisci con forniture, promozioni o nuovi congelatori.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png\" alt=\"\" class=\"wp-image-2467\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-3e4b7ed0b7560c52f3db8e2d7bd87570\" id=\"h-ottimizzazione-del-route-to-market-rtm\"><strong>Ottimizzazione del Route-to-Market (RTM)<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient has-white-color has-text-color has-link-color wp-elements-e1325d5b2d51e5df367b86d082a5aba5\">\n<li>Ridisegnare i territori di vendita in base alla copertura reale,<\/li>\n\n\n\n<li>Assegnare i grossisti alle aree con maggiore potenziale,<\/li>\n\n\n\n<li>Ottimizzare le rotte della forza vendita concentrandosi sui punti ad alto valore, garantendo che nessun punto strategico resti scoperto.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-un-caso-reale\"><strong>Un caso reale<\/strong><\/h6>\n\n\n\n<p>Un importante produttore internazionale di gelati in Italia ha integrato i dati di sell-out dei grossisti per colmare le proprie zone d\u2019ombra. Prima del progetto, la visibilit\u00e0 era limitata: conosceva le vendite solo nei negozi visitati dai propri rappresentanti. Interi canali, bar, HoReCa, chioschi stagionali, erano invisibili.  <\/p>\n\n\n\n<p>Dopo l\u2019integrazione, l\u2019azienda ha potuto:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Mappare le vendite in tutti i punti vendita e regioni,<\/li>\n\n\n\n<li>Identificare aree ad alto potenziale non servite a dovere,<\/li>\n\n\n\n<li>Lavorare con i grossisti su obiettivi condivisi,<\/li>\n\n\n\n<li>Ristrutturare il proprio RTM, riallocando risorse verso i canali pi\u00f9 redditizi.<\/li>\n<\/ul>\n\n\n\n<p>Il risultato: pi\u00f9 vendite, investimenti mirati e partnership con i grossisti rafforzate.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-1024x576.png\" alt=\"\" class=\"wp-image-5339\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-perche-e-cruciale-per-i-produttori-di-gelato\"><strong>Perch\u00e9 \u00e8 cruciale per i produttori di gelato<\/strong><\/h6>\n\n\n\n<p>L\u2019Italia \u00e8 uno dei mercati del gelato pi\u00f9 sofisticati al mondo. I consumatori si aspettano qualit\u00e0 premium e disponibilit\u00e0 costante, non solo d\u2019estate ma tutto l\u2019anno, in caff\u00e8 e ristoranti. Questo significa che i produttori non possono permettersi zone d\u2019ombra.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Allocare i congelatori nei punti vendita pi\u00f9 rilevanti,<\/li>\n\n\n\n<li>Lanciare promozioni dove la domanda \u00e8 pi\u00f9 forte,<\/li>\n\n\n\n<li>Pianificare gli obiettivi di vendita basandosi su dati reali,<\/li>\n\n\n\n<li>Ricostruire il RTM per efficienza e crescita.<\/li>\n<\/ul>\n\n\n\n<p>In altre parole: la visibilit\u00e0 non serve solo a capire cosa \u00e8 successo, ma a plasmare ci\u00f2 che accadr\u00e0.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-risultati-concreti-per-il-settore\"><strong>Risultati concreti per il settore<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-39eb278e66d0762bc10a7ecf6c08ffbd\" id=\"h-20-30\"><strong>20\u201330%<\/strong><\/h6>\n\n\n\n<p><strong>di miglior allineamento<\/strong> tra produzione e domanda.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-ef5ddabfe53a3f50b6ab41b8fa0e7a63\" id=\"h-roi-piu-elevato\"><strong>ROI pi\u00f9 elevato<\/strong><\/h6>\n\n\n\n<p>sulle promozioni grazie a un targeting preciso.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-901c58478d2e0cb28acea41940e5e669\" id=\"h-jbp-migliore\"><strong>JBP migliore<\/strong><\/h6>\n\n\n\n<p><strong>Collaborazione pi\u00f9 efficace<\/strong> con i grossisti grazie alla pianificazione congiunta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-847eda969d5bff23a3f14ebc4b75979c\" id=\"h-crescita-sostenuta\"><strong>Crescita sostenuta<\/strong><\/h6>\n\n\n\n<p>grazie all\u2019ottimizzazione del RTM e della copertura di mercato.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-396bb77b55b142f99bfed20950dbc253\" id=\"h-la-chiave-di-volta\"><strong><strong>La chiave di volta<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-78bc01079843676bb2dcb593ba834fc3\">Per i produttori di gelato in Italia, i dati dei grossisti non sono pi\u00f9 opzionali: sono la base per la visibilit\u00e0 del mercato, la pianificazione condivisa e l\u2019ottimizzazione del RTM. Con le informazioni integrate di sell-out, i produttori possono trattare i grossisti come una vera estensione della loro forza vendita, garantendo disponibilit\u00e0 tutto l\u2019anno e una crescita sostenibile. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f5f0af15f0012986c89ecbc82e8a10a7\" id=\"h-trasforma-i-dati-in-risultati\"><strong>Trasforma i dati in risultati<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-af733013bca57f87581e24e31a747a3b\"><strong>Vuoi scoprire come i dati dei grossisti possono far crescere il tuo business del gelato nel mercato italiano?<\/strong><br\/>Richiedi una demo personalizzata di <strong>Data Sharing<\/strong> e <strong>One View Analytics<\/strong> di Asseco Platform e scopri come i dati di stock e sell-out possono trasformarsi in decisioni di crescita concrete.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_9' id='gform_9'  action='\/it\/wp-json\/wp\/v2\/pages\/5960#gf_9' data-formid='9' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_9_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_19'>Email aziendale<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_9_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_9_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_9_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_20'>CAPTCHA<\/label><div id='input_9_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_9_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_9_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9_9_1' >Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. Per questioni relative al trattamento dei suoi dati personali, pu\u00f2 contattare il Titolare all&#8217;indirizzo: &#x6f;&#x64;&#x6f;&#64;&#97;ss&#x65;&#x63;&#x6f;&#98;&#115;&#46;p&#x6c; o per iscritto all&#8217;indirizzo della sede legale. I suoi dati saranno trattati per gestire la sua richiesta e organizzare l&#8217;incontro secondo la sua richiesta, per il tempo necessario a svolgere tali attivit\u00e0, nonch\u00e9 per stabilire e difendersi da reclami per il periodo di prescrizione dei reclami secondo le leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (Art. 6.par.1.f. GDPR). Ha il diritto di accedere, rettificare, cancellare, limitare il trattamento. Ha il diritto di opporsi in qualsiasi momento. Ha il diritto di presentare reclamo al Presidente dell&#8217;Ufficio per la Protezione dei Dati Personali. Per i dettagli, si prega di consultare l&#8217;informativa sulla privacy al seguente indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 facoltativo, ma necessario per gestire la sua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. Per questioni relative al trattamento dei suoi dati personali, pu\u00f2 contattare il Titolare all&#039;indirizzo: odo&#64;asse&#99;&#111;&#98;&#115;&#46;&#112;&#108; o per iscritto all&#039;indirizzo della sede legale. 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Caff\u00e8, gelaterie e locali HoReCa mantengono la domanda stabile, mentre supermercati, chioschi e bar sulla spiaggia creano picchi stagionali. Per i produttori, questo rappresenta sia un\u2019opportunit\u00e0 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5961,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-5960","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dati dei distributori: la chiave per una visione completa del mercato del gelato - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Integra i dati di sell-out dei grossisti: per i produttori di gelati, visibilit\u00e0 completa, promozioni mirate e RTM ottimizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/it\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dati dei distributori: la chiave per una visione completa del mercato del gelato\" \/>\n<meta property=\"og:description\" content=\"Integra i dati di sell-out dei grossisti: per i produttori di gelati, visibilit\u00e0 completa, promozioni mirate e RTM ottimizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/it\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T09:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-IT-grafika-na-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/assecoplatform.com\/it\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/\",\"url\":\"https:\/\/assecoplatform.com\/it\/dati-dei-distributori-la-chiave-per-una-visione-completa-del-mercato-del-gelato\/\",\"name\":\"Dati dei distributori: la chiave per una visione completa del mercato del gelato - 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