{"id":5949,"date":"2025-11-13T08:02:18","date_gmt":"2025-11-13T08:02:18","guid":{"rendered":"https:\/\/assecoplatform.com\/come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\/"},"modified":"2026-01-15T09:04:50","modified_gmt":"2026-01-15T09:04:50","slug":"come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/come-gli-insight-basati-sui-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\/","title":{"rendered":"Come gli insight basati sui dati trasformano il trade marketing per i produttori di gelato"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-come-gli-insight-guidati-dai-dati-trasformano-il-trade-marketing-per-i-produttori-di-gelato\">Come gli insight guidati dai dati trasformano il trade marketing per i produttori di gelato<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Il trade marketing \u00e8 il cuore del business del gelato. Dalla collocazione dei congelatori alle promozioni stagionali, \u00e8 lo strumento con cui i produttori portano i loro prodotti nei punti vendita e davanti ai consumatori. Ma senza dati affidabili, queste decisioni si basano spesso pi\u00f9 sull\u2019intuizione che sulle evidenze. In un mercato competitivo come quello italiano, questo non \u00e8 pi\u00f9 sufficiente.   <\/p>\n\n\n\n<p>In Italia il gelato non \u00e8 un piacere solo estivo. Gelaterie, bar e canali HoReCa generano consumi durante tutto l\u2019anno, mentre supermercati e chioschi stagionali contribuiscono ai picchi estivi. Per questo il trade marketing deve essere mirato, continuo e basato sui dati. I produttori che hanno successo sono quelli che trasformano il trade marketing da un esercizio di \u201ctentativi ed errori\u201d a una disciplina guidata da insight concreti provenienti dai grossisti.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri in basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Chiudi video<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-la-sfida-decisioni-di-trade-marketing-senza-dati-completi\"><strong>La sfida: decisioni di trade marketing senza dati completi<\/strong><\/h6>\n\n\n\n<p>Ogni produttore di gelati si pone le stesse domande:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dove dovrei posizionare il prossimo <em>congelatore<\/em>?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quali regioni meritano il maggiore investimento promozionale?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png\" alt=\"\" class=\"wp-image-2461\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3-1-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quali punti vendita offriranno il miglior ROI?<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Senza i dati dei grossisti, le risposte sono poco chiare. I produttori devono basarsi su: <\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/chart-up-1.png\" alt=\"\" class=\"wp-image-5433\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-senza-i-dati-dei-grossisti-i-produttori-si-basano-su\"><strong>Senza i dati dei grossisti, i produttori si basano su:<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Visibilit\u00e0 parziale dai loro agenti di vendita,<\/li>\n\n\n\n<li>Stime approssimative del potenziale dei punti vendita,<\/li>\n\n\n\n<li>Report tardivi o incompleti dai grossisti.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/data-1.png\" alt=\"\" class=\"wp-image-5434\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-il-risultato\"><strong>Il risultato?<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Congelatori collocati in outlet con bassa rotazione,<\/li>\n\n\n\n<li>Promozioni attivate in aree con domanda debole,<\/li>\n\n\n\n<li>Obiettivi di vendita fissati su ipotesi, non su dati reali.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-la-svolta-dati-di-sell-out-a-livello-di-punto-vendita\"><strong>La svolta: dati di sell-out a livello di punto vendita<\/strong><\/h6>\n\n\n\n<p>Integrando i dati di stock e sell-out direttamente dai grossisti, i produttori di gelati possono finalmente ottenere una visione completa del mercato: ogni punto vendita, ogni categoria, ogni regione.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Classificare i punti vendita per potenziale<\/strong> \u2013 individuando quelli che garantiscono il maggior valore,<\/li>\n\n\n\n<li><strong>Segmentare i canali<\/strong> \u2013 supermercati, HoReCa, chioschi stagionali, convenience store,<\/li>\n\n\n\n<li><strong>Mirare le promozioni con precisione<\/strong> \u2013 investendo dove la domanda \u00e8 pi\u00f9 forte,<\/li>\n\n\n\n<li><strong>Pianificare il posizionamento dei congelatori in modo strategico<\/strong> \u2013 massimizzando rotazione e ROI.<\/li>\n<\/ul>\n\n\n\n<p>In questo modo il trade marketing diventa un vero motore di crescita.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-decisioni-piu-intelligenti-in-pratica\"><strong>Decisioni pi\u00f9 intelligenti in pratica<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/cells.png\" alt=\"\" class=\"wp-image-5435\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f53caf21451757f75f643721f40ee932\" id=\"h-posizionamento-strategico-dei-congelatori\"><strong>Posizionamento strategico dei congelatori<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-cdd34f895c0316ea50de6be01f377c65\">Invece di distribuirli uniformemente o basandosi su intuizioni, i produttori li collocano nei punti vendita con il pi\u00f9 alto potenziale di vendita, massimizzando l\u2019utilizzo degli asset.<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-0d07e2fed6bd527bdba7086272417e46\">Garantire disponibilit\u00e0 dove la domanda \u00e8 pi\u00f9 forte, non solo dove c\u2019\u00e8 spazio.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Target.png\" alt=\"\" class=\"wp-image-5436\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-427d950c944229ceb0357f8e4200fea8\" id=\"h-promozioni-mirate-e-obiettivi-commerciali-basati-sui-dati\"><strong>Promozioni mirate e obiettivi commerciali basati sui dati<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li class=\"has-white-color has-text-color has-link-color wp-elements-3f1906b2d2dd1f80dcd5b25247936f5f\">Destinare i budget a regioni e canali con ROI dimostrato (ad esempio, bar a Roma tutto l\u2019anno; chioschi balneari in Sicilia durante i picchi estivi).<\/li>\n\n\n\n<li class=\"has-white-color has-text-color has-link-color wp-elements-1d9aea139a98ef03a4832016cf43943f\">Stabilire obiettivi equi e motivanti per la forza vendita interna e per i grossisti, basandosi sul potenziale reale dei punti vendita.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-un-caso-reale\"><strong>Un caso reale<\/strong><\/h6>\n\n\n\n<p>Un grande produttore internazionale di gelati in Italia ha trasformato il proprio trade marketing grazie all\u2019integrazione dei dati di sell-out dei grossisti. Prima, investiva molto in congelatori e promozioni, ma le decisioni erano spesso prese senza informazioni complete. <\/p>\n\n\n\n<p>Dopo l\u2019integrazione, ha scoperto che alcuni bar e piccoli chioschi avevano performance migliori rispetto ai supermercati durante determinati periodi. Riallocando asset e campagne verso questi punti vendita, l\u2019azienda ha: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Aumentato la rotazione media per <em>congelatore<\/em>,<\/li>\n\n\n\n<li>Incrementato il ROI delle promozioni,<\/li>\n\n\n\n<li>Rafforzato l\u2019allineamento tra trade marketing e vendite.<\/li>\n<\/ul>\n\n\n\n<p>Il risultato: investimenti pi\u00f9 intelligenti, vendite pi\u00f9 alte e partnership pi\u00f9 solide con i grossisti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-1024x576.png\" alt=\"\" class=\"wp-image-5454\" style=\"border-style:none;border-width:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul3-IT-1-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-perche-e-cruciale-per-i-produttori-di-gelati\"><strong>Perch\u00e9 \u00e8 cruciale per i produttori di gelati<\/strong><\/h6>\n\n\n\n<p>Il trade marketing \u00e8 una delle voci di spesa pi\u00f9 importanti per i produttori di gelati. Quando si basa su dati incompleti diventa un costo. Quando si fonda su dati dei grossisti diventa un investimento redditizio.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li><strong>Spendere in modo pi\u00f9 mirato<\/strong> \u2013 meno sprechi di congelatori, pi\u00f9 promozioni efficaci,<\/li>\n\n\n\n<li><strong>Reagire velocemente<\/strong> \u2013 adattarsi in tempo reale ai cambiamenti della domanda,<\/li>\n\n\n\n<li><strong>Collaborare meglio<\/strong> \u2013 pianificare azioni con i grossisti su una base di dati condivisi.<\/li>\n<\/ul>\n\n\n\n<p>In breve: i dati trasformano il trade marketing in un motore di crescita.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-risultati-concreti-per-l-industria\"><strong>Risultati concreti per l\u2019industria<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Tipicamente<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-b69287ae43c0ed61c9ddf0c28d141a3b\" id=\"h-10-20\"><strong>10\u201320%<\/strong><\/h6>\n\n\n\n<p><strong>di ROI promozionale in pi\u00f9<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Maggiore<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-f9f186d4d1fe56635d5bd3633ffbe7e1\" id=\"h-utilizzo\"><strong>utilizzo<\/strong><\/h6>\n\n\n\n<p><strong>dei congelatori<\/strong>, con asset che generano pi\u00f9 rotazione.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Allineamento<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-c38df231c22860da713d54c13d640aa2\" id=\"h-piu-forte\"><strong>pi\u00f9 forte<\/strong><\/h6>\n\n\n\n<p><strong>tra marketing e vendite<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<p class=\"margin-bottom-14px\">Crescita<\/p>\n\n\n\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-66bce7c8e156f84576c1f8137a04e8bd\" id=\"h-sostenuta\"><strong>sostenuta<\/strong><\/h6>\n\n\n\n<p><strong>nei punti vendita e nelle regioni ad alto potenziale<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-03ddcc834ee21db3726b1a2f9012e44d\" id=\"h-la-chiave-di-volta\"><strong><strong>La chiave di volta<\/strong><\/strong><\/h6>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-77c0e95584f0383c6eed32837dd872d9\">Per i produttori di gelati in Italia, il trade marketing \u00e8 troppo importante per lasciarlo al caso. Con i dati dei grossisti, ogni decisione \u2014 dal posizionamento dei congelatori al targeting delle promozioni \u2014 si basa su fatti, non su supposizioni. <\/p>\n\n\n\n<p class=\"has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-2bbe3754d0478a5fdf231801b063d41a\"><strong>Il trade marketing guidato dai dati significa pi\u00f9 ROI, investimenti pi\u00f9 intelligenti e risultati migliori tutto l\u2019anno.<\/strong><\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-6c8b669964e7c015c8179d6792b0e1bb\" id=\"h-trasforma-i-tuoi-dati-in-risultati\"><br\/><br\/><strong>Trasforma i tuoi dati in risultati<\/strong><\/h6>\n\n\n\n<p class=\"has-gray-light-color has-text-color has-link-color wp-elements-fbb1d9871f4aa833305a03c09c52e1fd\"><br\/>Vuoi scoprire come i dati dei grossisti possono far crescere il tuo business nel mercato del gelato in Italia?<br\/>Richiedi una demo personalizzata di <strong>One View Analytics<\/strong> e scopri come trasformare i dati di stock e sell-out in decisioni di crescita concrete.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_9' id='gform_9'  action='\/it\/wp-json\/wp\/v2\/pages\/5949#gf_9' data-formid='9' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_9_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_9_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_9_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_19'>Email aziendale<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_9_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_9_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_9_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_9_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_9_20'>CAPTCHA<\/label><div id='input_9_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_9_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_9_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_9_9_1' >Acconsento a ricevere altre comunicazioni da Asseco.* Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. 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