{"id":5944,"date":"2025-11-04T09:47:58","date_gmt":"2025-11-04T09:47:58","guid":{"rendered":"https:\/\/assecoplatform.com\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/"},"modified":"2026-01-15T09:04:50","modified_gmt":"2026-01-15T09:04:50","slug":"come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/","title":{"rendered":"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-distributor-data-gives-ice-cream-producers-full-market-visibility\">Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb top-maring-zero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p>In Italia, il gelato non \u00e8 solo uno sfizio estivo, ma un piacere che dura tutto l&#8217;anno. Bar, <em>gelaterie<\/em> e punti vendita HoReCa mantengono stabile la domanda, mentre supermercati, chioschi e stabilimenti balneari aggiungono picchi stagionali. Per i produttori, questo crea sia un&#8217;opportunit\u00e0 che una sfida: come vedere l&#8217;intero mercato, non solo la parte raggiunta direttamente dalla propria forza vendita.  <br\/><br\/>Anche i pi\u00f9 grandi marchi globali di gelato devono affrontare questa limitazione. I loro team di vendita visitano i principali account e i punti vendita strategici, ma migliaia di punti vendita pi\u00f9 piccoli sono raggiunti solo tramite i grossisti. Senza accesso ai dati di sell-out dei grossisti, i produttori operano con angoli ciechi che limitano la loro capacit\u00e0 di pianificare efficacemente e crescere in modo sostenibile.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hero__fullvideo-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull\"><video height=\"270\" style=\"aspect-ratio: 480 \/ 270;\" width=\"480\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/file_example_MP4_480_1_5MG.mp4\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill video-close\"><a class=\"wp-block-button__link wp-element-button\">Chiudi video<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group article-ice-cream is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-the-visibility-gap\"><strong>Il divario di visibilit\u00e0<\/strong><\/h6>\n\n\n\n<p>Ecco la situazione che molti produttori di gelato si trovano ad affrontare:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Eye.png\" alt=\"\" class=\"wp-image-5265\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Visibilit\u00e0 diretta:<\/strong> i produttori vedono solo ci\u00f2 che riporta la loro forza vendita, di solito concentrata sui principali punti vendita.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/Process.png\" alt=\"\" class=\"wp-image-5267\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Vendite guidate dai grossisti:<\/strong> forza vendita separata, spesso non condivisa affatto con il produttore.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/chart.png\" alt=\"\" class=\"wp-image-5269\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Risultato:<\/strong> i produttori vedono solo una frazione del mercato e perdono opportunit\u00e0 di crescita.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Questo crea tre problemi principali:<\/p>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert.png\" alt=\"\" class=\"wp-image-5271\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-trade-marketing-inefficiency\"><strong>Inefficienza del trade marketing<\/strong><\/h6>\n\n\n\n<p>Il posizionamento dei congelatori e le promozioni potrebbero essere indirizzati ai punti vendita sbagliati.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-1.png\" alt=\"\" class=\"wp-image-5273\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-salesforce-limitations\"><strong>Limitazioni della forza vendita<\/strong><\/h6>\n\n\n\n<p>I team interni si concentrano sull&#8217;attuale ambito dei negozi da visitare, lasciando intatti altri punti vendita ad alto potenziale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--20-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"60\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/alert-2.png\" alt=\"\" class=\"wp-image-5275\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-weak-planning\"><strong>Pianificazione debole<\/strong><\/h6>\n\n\n\n<p>Senza dati completi, \u00e8 difficile allineare la strategia con i grossisti o misurare le prestazioni in modo equo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Nel settore del gelato, dove i tempi, la freschezza e la disponibilit\u00e0 sono fondamentali, questi angoli ciechi sono costosi.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide article__section article__solution has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-the-breakthrough-wholesaler-sell-out-integration\"><strong>La svolta: integrazione del sell-out dei grossisti<\/strong><\/h6>\n\n\n\n<p>I principali produttori di gelato stanno risolvendo questa sfida integrando i dati di sell-out e di stock direttamente dai sistemi ERP dei grossisti. Invece di affidarsi a report sporadici, ora accedono a informazioni quotidiane su: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Quali punti vendita acquistano gelato,<\/li>\n\n\n\n<li>Quali SKU e categorie hanno le migliori prestazioni,<\/li>\n\n\n\n<li>Dove la domanda regionale \u00e8 in aumento o in calo.<\/li>\n<\/ul>\n\n\n\n<p>Questa integrazione trasforma i grossisti in qualcosa di pi\u00f9 che semplici partner logistici. Diventano un&#8217;estensione trasparente della forza vendita del produttore. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__impact is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-from-blind-spots-to-a-complete-market-picture\"><strong>Dagli angoli ciechi a un quadro completo del mercato<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png\" alt=\"\" class=\"wp-image-2464\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/1big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-complete-coverage\" style=\"border-style:none;border-width:0px;border-radius:0px\"><strong>Copertura completa<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8722b3ef056b3b557ec22fdaebf96fce\">Invece di vedere solo i punti vendita visitati direttamente, i produttori ottengono visibilit\u00e0 su tutti i punti vendita al dettaglio serviti dai grossisti: bar, chioschi, HoReCa, supermercati.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png\" alt=\"\" class=\"wp-image-2465\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/2big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-fa225fdc030f3fe56822763e8e15c28c\" id=\"h-joint-business-planning\"><strong>Pianificazione aziendale congiunta<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8a02d861860aa5421b3f872fd744ef11\">I dati consentono ai produttori e ai grossisti di allinearsi su obiettivi di vendita condivisi, definire le priorit\u00e0 regionali e collaborare strategicamente. La fiducia si basa sui fatti, non sulle supposizioni. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns animate-on-visible fade-to-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png\" alt=\"\" class=\"wp-image-2466\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/3big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e6bd666f8cb2fb2c65e061d770545de5\" id=\"h-faster-market-response\"><strong>Risposta pi\u00f9 rapida al mercato<\/strong><\/h6>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8852c51ea88a54f4642510c6e1740861\">Se un&#8217;ondata di caldo aumenta la domanda in Sicilia o una stagione sciistica guida le vendite nelle localit\u00e0 del nord, i produttori lo vedono immediatamente e possono reagire con forniture aggiuntive, promozioni o posizionamenti di congelatori.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-default-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:20px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png\" alt=\"\" class=\"wp-image-2467\" style=\"border-style:none;border-width:0px;border-radius:0px;object-fit:cover;width:60px;height:60px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big.png 144w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/03\/4big-69x69.png 69w\" sizes=\"auto, (max-width: 144px) 100vw, 144px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-da3eadcbc6ef1f8be3a6309e07372946\" id=\"h-rtm-optimization\"><strong>Ottimizzazione dell&#8217;RTM<\/strong><\/h6>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient has-white-color has-text-color has-link-color wp-elements-25636863641af7d4d6ff791ea912c4c1\">\n<li>Riprogettare i territori di vendita in base alla copertura effettiva dei punti vendita,<\/li>\n\n\n\n<li>Assegnare i grossisti alle regioni ad alto potenziale,<\/li>\n\n\n\n<li>Ottimizzare i percorsi della forza vendita per concentrarsi sui punti vendita con il pi\u00f9 alto potenziale di crescita,<\/li>\n\n\n\n<li>Garantire che nessun punto vendita di alto valore rimanga scoperto.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group alignwide article__section article__case has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading\" id=\"h-a-real-world-example\"><strong>Un esempio reale<\/strong><\/h6>\n\n\n\n<p>Un importante produttore di gelato in Italia ha integrato i dati di sell-out dei grossisti per colmare il divario di visibilit\u00e0. Prima del progetto, la visione del mercato dell&#8217;azienda era frammentata: vedeva le vendite solo nei punti vendita visitati dai propri rappresentanti. I negozi stagionali, i bar e molti punti vendita HoReCa erano effettivamente invisibili. <\/p>\n\n\n\n<p>Dopo l&#8217;integrazione, il produttore ha potuto:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Mappare le vendite in tutti i punti vendita e le regioni,<\/li>\n\n\n\n<li>Identificare le aree sottoservite con un alto potenziale,<\/li>\n\n\n\n<li>Lavorare con i grossisti su piani aziendali congiunti,<\/li>\n\n\n\n<li>Ristrutturare il suo RTM, reindirizzando le risorse verso i canali pi\u00f9 promettenti.<\/li>\n<\/ul>\n\n\n\n<p>Il risultato \u00e8 stato un aumento delle vendite, investimenti pi\u00f9 intelligenti e partnership pi\u00f9 solide con i grossisti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-1024x576.png\" alt=\"\" class=\"wp-image-5327\" style=\"border-style:none;border-width:0px;border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-1024x576.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-300x169.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-768x432.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1-414x233.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__why is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"h-why-this-matters-for-ice-cream-producers\"><strong>Perch\u00e9 questo \u00e8 importante per i produttori di gelato<\/strong><\/h6>\n\n\n\n<p>L&#8217;Italia \u00e8 uno dei mercati del gelato pi\u00f9 sofisticati al mondo. I consumatori si aspettano qualit\u00e0 premium e disponibilit\u00e0 non solo in estate, ma anche tutto l&#8217;anno in bar e ristoranti. Ci\u00f2 significa che i produttori non possono permettersi angoli ciechi.  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Allocare strategicamente i congelatori (<em>congelatori<\/em>) ai punti vendita pi\u00f9 importanti,<\/li>\n\n\n\n<li>Lanciare promozioni dove la domanda \u00e8 pi\u00f9 forte,<\/li>\n\n\n\n<li>Pianificare gli obiettivi di vendita in base ai dati reali del mercato,<\/li>\n\n\n\n<li>Ricostruire l&#8217;RTM per efficienza e crescita.<\/li>\n<\/ul>\n\n\n\n<p>In altre parole: la visibilit\u00e0 non riguarda solo sapere cosa \u00e8 successo, ma anche plasmare ci\u00f2 che verr\u00e0 dopo.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-tangible-results-for-the-industry\"><strong>Risultati tangibili per il settore<\/strong><\/h6>\n\n\n\n<div class=\"wp-block-group alignwide article__section article__results animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:24px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-39eb278e66d0762bc10a7ecf6c08ffbd\" id=\"h-20-30\"><strong>20\u201330%<\/strong><\/h6>\n\n\n\n<p><strong>migliore allineamento<\/strong> tra produzione e domanda del mercato.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-7d54910edb517f5f0b2f99253169bc9e\" id=\"h-higher-roi\"><strong>ROI pi\u00f9 elevato<\/strong><\/h6>\n\n\n\n<p>sulle promozioni, grazie a un targeting preciso.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-7950cc843ad7d03a467a49ad4497d8e2\" id=\"h-better-jbp\"><strong>Migliore JBP<\/strong><\/h6>\n\n\n\n<p><strong>migliore collaborazione<\/strong> con i grossisti attraverso la pianificazione congiunta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading margin-bottom-14px has-orange-to-blue-color has-text-color has-link-color wp-elements-c7224a490a1c0c27c49c0caaf84a8a2e\" id=\"h-sustained-growth\"><strong>Crescita sostenuta<\/strong><\/h6>\n\n\n\n<p>ottimizzando l&#8217;RTM e la copertura del mercato.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/section>\n\n<div class=\"wp-block-group alignfull article__cta has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--56-px);padding-right:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--56-px);padding-left:var(--wp--preset--spacing--32-px)\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-c792fface51fff006d59e1f1898d6f7a\" id=\"h-key-takeaway\"><strong><strong>Punto chiave<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-f391c9482ac085d07a2168291292252e\">Per i produttori di gelato in Italia, i dati dei grossisti non sono pi\u00f9 facoltativi. Sono le fondamenta per la visibilit\u00e0 del mercato, la pianificazione congiunta e l&#8217;ottimizzazione dell&#8217;RTM. Con informazioni integrate sul sell-out, i produttori possono trattare i grossisti come una vera estensione della loro forza vendita, garantire la disponibilit\u00e0 tutto l&#8217;anno e sbloccare una crescita sostenibile.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-be1520e790b6b9874a441548cc2b52f8\" id=\"h-turn-your-data-into-results\"><strong>Trasforma i tuoi dati in risultati<\/strong><\/h4>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e4c3801683bd850ab6d6bf1371e2bda9\"><strong>Vuoi scoprire come i dati dei grossisti possono far crescere la tua attivit\u00e0 di gelati nel mercato italiano?<\/strong><br\/>Richiedi una demo personalizzata di <strong>Data Sharing and One View Analytics by Asseco Platform<\/strong> e scopri come i dati di stock e sell-out possono essere trasformati in decisioni concrete per la crescita.<\/p>\n\n\n\n<div class=\"wp-block-group assecolp-form-wrapper is-layout-constrained wp-block-group-is-layout-constrained\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_2' ><style>#gform_wrapper_2[data-form-index=\"0\"].gform-theme,[data-parent-form=\"2_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-sm-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-sm);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-sm);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-sm);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-sm);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-sm);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-sm);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-sm);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><div id='gf_2' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/pages\/5944#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#8217;indirizzo: &#x6f;&#x64;&#x6f;&#x40;&#x61;&#x73;&#x73;&#101;&#99;&#111;&#98;&#115;&#46;pl o per iscritto all&#8217;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#8217;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#8217;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#8217;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#039;indirizzo: o&#100;&#111;&#x40;&#x61;ss&#101;&#99;&#x6f;&#x62;s&#46;&#112;&#108; o per iscritto all&#039;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#039;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#039;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#039;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.' class='gform_hidden' \/><input type='hidden' name='input_9.3' value='2' class='gform_hidden' \/><\/div><\/fieldset><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'> <input type='submit' id='gform_submit_button_2' class='gform_button button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Invia'  \/> <input type='hidden' name='gform_ajax' value='form_id=2&amp;title=&amp;description=&amp;tabindex=0&amp;theme=orbital&amp;styles={&quot;theme&quot;:&quot;orbital&quot;,&quot;inputSize&quot;:&quot;sm&quot;,&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}&amp;hash=0f6a1c2b3c2074dbcc2414be58545ff2' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_2' value='iframe' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_2' id='gform_theme_2' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_2' id='gform_style_settings_2' value='{&quot;theme&quot;:&quot;orbital&quot;,&quot;inputSize&quot;:&quot;sm&quot;,&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_2' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='2' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='PLN' value='1opMZ8OdX+1ZjrCkspyJ5g6DDBxh6Rs\/2bMU6MtwA01waS0W6u+sC0wvgUMqcuX0fHEyHfRxDt4RoguDWeVUyAHo0xuaOb2c2yzpOlyg2LxaEvs=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_2' value='WyJ7XCI5LjFcIjpcImNiMTUxM2JlNDdmZWU5MzU1OGFmMTE0ODllM2I4NWIxXCIsXCI5LjJcIjpcImI1NTc1MDI2MDk2ZDEwMzM5NmFjNTAyYmNlNGViYzY3XCIsXCI5LjNcIjpcIjkwOWE5OTMyY2RkYWI4ZDM4OGVlNzhjOGNmYWIyZDUyXCJ9IiwiZmNkMDdmMTg3ZWVmMmEyZTg3Y2NhMWYwMmNiN2FmMDgiXQ==' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_2' id='gform_target_page_number_2' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_2' id='gform_source_page_number_2' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div>\n\t\t                <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_2' id='gform_ajax_frame_2' title='Questo iframe contiene la logica necessaria per gestire Gravity Forms con Ajax.'><\/iframe>\n\t\t                <script>\ngform.initializeOnLoaded( function() {gformInitSpinner( 2, 'https:\/\/assecoplatform.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_2').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_2');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_2').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_2').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_2').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_2').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/ jQuery(document).scrollTop(jQuery('#gform_wrapper_2').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_2').val();gformInitSpinner( 2, 'https:\/\/assecoplatform.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [2, current_page]);window['gf_submitting_2'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_2').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_2').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [2]);window['gf_submitting_2'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_2').text());}else{jQuery('#gform_2').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"2\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_2\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_2\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_2\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 2, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} );\n<\/script>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato In Italia, il gelato non \u00e8 solo uno sfizio estivo, ma un piacere che dura tutto l&#8217;anno. Bar, gelaterie e punti vendita HoReCa mantengono stabile la domanda, mentre supermercati, chioschi e stabilimenti balneari aggiungono picchi stagionali. Per i produttori, questo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5788,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-5944","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato\" \/>\n<meta property=\"og:description\" content=\"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/\" \/>\n<meta property=\"og:site_name\" content=\"Asseco Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T09:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/\",\"url\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/\",\"name\":\"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato - Asseco Platform\",\"isPartOf\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png\",\"datePublished\":\"2025-11-04T09:47:58+00:00\",\"dateModified\":\"2026-01-15T09:04:50+00:00\",\"description\":\"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.\",\"breadcrumb\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage\",\"url\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png\",\"contentUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/assecoplatform.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#website\",\"url\":\"https:\/\/assecoplatform.com\/it\/\",\"name\":\"Asseco Platform\",\"description\":\"Solutions for FMCG\",\"publisher\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/assecoplatform.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#organization\",\"name\":\"Asseco Platform\",\"url\":\"https:\/\/assecoplatform.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg\",\"contentUrl\":\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg\",\"caption\":\"Asseco Platform\"},\"image\":{\"@id\":\"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato - Asseco Platform","description":"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/","og_locale":"it_IT","og_type":"article","og_title":"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato","og_description":"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.","og_url":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/","og_site_name":"Asseco Platform","article_modified_time":"2026-01-15T09:04:50+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/","url":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/","name":"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato - Asseco Platform","isPartOf":{"@id":"https:\/\/assecoplatform.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage"},"image":{"@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage"},"thumbnailUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png","datePublished":"2025-11-04T09:47:58+00:00","dateModified":"2026-01-15T09:04:50+00:00","description":"Ottieni la piena visibilit\u00e0 del mercato nel settore dei gelati in Italia con i dati di sell-out e di stock dei grossisti. Ottimizza RTM, pianificazione e promozioni.","breadcrumb":{"@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#primaryimage","url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png","contentUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/11\/Kampania-Lody-artykul2-ENG-grafika-na-blog-1.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/assecoplatform.com\/it\/come-i-dati-dei-distributori-offrono-ai-produttori-di-gelato-una-visibilita-completa-del-mercato\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/assecoplatform.com\/it\/"},{"@type":"ListItem","position":2,"name":"Come i dati dei distributori offrono ai produttori di gelato una visibilit\u00e0 completa del mercato"}]},{"@type":"WebSite","@id":"https:\/\/assecoplatform.com\/it\/#website","url":"https:\/\/assecoplatform.com\/it\/","name":"Asseco Platform","description":"Solutions for FMCG","publisher":{"@id":"https:\/\/assecoplatform.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/assecoplatform.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/assecoplatform.com\/it\/#organization","name":"Asseco Platform","url":"https:\/\/assecoplatform.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg","contentUrl":"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/07\/asseco_platform.svg","caption":"Asseco Platform"},"image":{"@id":"https:\/\/assecoplatform.com\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/5944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/comments?post=5944"}],"version-history":[{"count":1,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/5944\/revisions"}],"predecessor-version":[{"id":5948,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/pages\/5944\/revisions\/5948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/media\/5788"}],"wp:attachment":[{"href":"https:\/\/assecoplatform.com\/it\/wp-json\/wp\/v2\/media?parent=5944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}