{"id":5740,"date":"2025-06-16T11:48:22","date_gmt":"2025-06-16T11:48:22","guid":{"rendered":"https:\/\/assecoplatform.com\/come-smettere-di-indovinare-e-iniziare-a-crescere-condivisione-dei-dati\/"},"modified":"2026-01-15T14:47:39","modified_gmt":"2026-01-15T14:47:39","slug":"come-smettere-di-indovinare-e-iniziare-a-crescere-condivisione-dei-dati","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/it\/come-smettere-di-indovinare-e-iniziare-a-crescere-condivisione-dei-dati\/","title":{"rendered":"Come smettere di indovinare e iniziare a crescere? &#8211; Condivisione dei dati"},"content":{"rendered":"\n<section class=\"wp-block-group hero hero--static-cover is-layout-constrained wp-container-core-group-is-layout-022e903a wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\t\t<div \n\t\t\tclass=\"hero-cover\"\n\t\t\tstyle=\"\n\t\t\t\t--desktop-bg: url(https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/freepik__enhance__83213-1.jpg);\n\t\t\t\t--mobile-bg: url(https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/mobile-image-article.jpg);\n\t\t\t\"\n\t\t>\n\n\t\t\t\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-to-stop-guessing-and-start-growing\">Come smettere di indovinare e iniziare a crescere?<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-light-color has-text-color has-link-color wp-elements-4e2c57e7871c6ac5472d77c55cb5109e\">Nel mondo frenetico dei beni di largo consumo e della vendita al dettaglio, i dati connessi in tempo reale non sono pi\u00f9 un&#8217;opzione, ma un elemento essenziale. <br \/>In questa intervista con esperti, esploriamo come la soluzione di condivisione dei dati di Asseco aiuta le aziende ad abbattere i silos, <br \/>aumentare le prestazioni e prendere decisioni pi\u00f9 intelligenti insieme.<\/p>\n<\/div>\n\n\t\t<\/div>\n\t\t<\/section>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"\/>\n\n<section class=\"wp-block-group alignfull sticky-header-and-column-text img-conference is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-columns alignwide first-column animate-on-visible animated is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column first-column animate-on-visible animated is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\t\t\t<span class=\"circle\"><\/span>\n\n\n\n<div class=\"wp-block-group wp-block-heading is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--24-px);margin-bottom:var(--wp--preset--spacing--24-px)\">\n<style>.toc-wrapper {\n    position: sticky;\n    top: 100px;\n    font-size: 20px;\n    line-height: 1.4;\n    margin: 0;\n    padding: 0;\n    opacity: 0;\n    transform: translateY(-10px);\n    transition: opacity 0.6s ease, transform 0.6s ease;\n  }\n\n  .toc-wrapper.visible {\n    opacity: 1;\n    transform: translateY(0);\n  }\n\n  .toc-title {\n    font-size: 1.5rem;\n    font-weight: bold;\n    margin-bottom: 1rem;\n    color: #111;\n  }\n\n  .toc {\n    list-style: none;\n    padding: 0;\n    margin: 0;\n    display: flex;\n    flex-direction: column;\n    gap: 0.5rem;\n    position: relative;\n  }\n\n  .toc li {\n    margin: 0;\n  }\n\n  .toc a.nav-link {\n    text-decoration: none;\n    color: #333;\n    padding: 0.25rem 0.75rem;\n    display: block;\n    position: relative;\n    transition: color 0.3s;\n    border-radius: 4px;\n  }\n\n  .toc a.nav-link.active {\n    color: #1a73e8;\n    font-weight: 600;\n  }\n\n  .active-indicator {\n    position: absolute;\n    left: 0;\n    width: 4px;\n    height: 100%;\n    background: linear-gradient(to bottom, #1a73e8, #3f8efc);\n    border-radius: 2px;\n    transition: transform 0.3s ease, height 0.3s ease;\n    transform: translateY(0);\n    z-index: -1;\n    pointer-events: none;\n  }\n\n  html {\n    scroll-behavior: smooth;\n  }\n\n  h1, h2, h3, h4, h5, h6 {\n    scroll-margin-top: 160px;\n  }\n<\/style><nav class=\"toc-wrapper\"><div class=\"toc-title\">Content overview<\/div><ul class=\"toc\"><li><a href=\"#Why-is-data-sharing-critical-in-FMCG-and-retail\" class=\"nav-link\">Setting the Stage: Why Data Sharing Matters Now<\/a><\/li><li><a href=\"#What-makes-Asseco-data-sharing-unique\" class=\"nav-link\">What Sets Asseco Apart<\/a><\/li><li><a href=\"#Why-unified-data-matters-now\" class=\"nav-link\">The Power of Unified Data<\/a><\/li><li><a href=\"#Real-life-client-benefits\" class=\"nav-link\">Real-World Impact<\/a><\/li><li><a href=\"#Impact-on-logistics\" class=\"nav-link\">Beyond Sales: Broader Operational Value<\/a><\/li><li><a href=\"#Distributor-relationship-benefits\" class=\"nav-link\">Stronger Distributor Collaboration<\/a><\/li><li><a href=\"#Promotion-ROI-optimization\" class=\"nav-link\">Smarter Promotion Spending<\/a><\/li><li><a href=\"#Expected-outcomes-after-implementation\" class=\"nav-link\">The Big Picture<\/a><\/li><li><a href=\"#Advice-for-data-overwhelmed-companies\" class=\"nav-link\">Getting Started: Advice for the Overwhelmed<\/a><\/li><div class=\"active-indicator\"><\/div><\/ul><\/nav><script>document.addEventListener(\"DOMContentLoaded\", () => {\n    const tocWrapper = document.querySelector('.toc-wrapper');\n    const links = document.querySelectorAll('.nav-link');\n    const sections = Array.from(links).map(link => document.querySelector(link.getAttribute('href')));\n    const indicator = document.querySelector('.active-indicator');\n\n    setTimeout(() => {\n      tocWrapper.classList.add('visible');\n    }, 300);\n\n    const observer = new IntersectionObserver(entries => {\n      entries.forEach(entry => {\n        const index = sections.indexOf(entry.target);\n        if (entry.isIntersecting && index !== -1) {\n          links.forEach(link => link.classList.remove('active'));\n          links[index].classList.add('active');\n\n          \/\/ Przesu\u0144 pasek\n          const activeLink = links[index];\n          const linkRect = activeLink.getBoundingClientRect();\n          const tocRect = activeLink.closest('.toc').getBoundingClientRect();\n          const offsetY = linkRect.top - tocRect.top;\n          indicator.style.transform = `translateY(${offsetY}px)`;\n          indicator.style.height = `${linkRect.height}px`;\n        }\n      });\n    }, {\n      threshold: 0.6\n    });\n\n    sections.forEach(section => {\n      if (section) observer.observe(section);\n    });\n\n    links.forEach(link => {\n      link.addEventListener('click', e => {\n        e.preventDefault();\n        const id = link.getAttribute('href').slice(1);\n        const target = document.getElementById(id);\n        if (target) {\n          const header = document.querySelector('header');\n          const offset = header ? header.offsetHeight + 20 : 160;\n          const scrollTop = target.getBoundingClientRect().top + window.scrollY - offset;\n          window.scrollTo({ top: scrollTop, behavior: 'smooth' });\n        }\n      });\n    });\n  });\n<\/script>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top second-column img-conference is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group border-radius animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In un&#8217;era di dati travolgenti ed ecosistemi di partner complessi, i leader di mercato si chiedono: <strong><em>Come possiamo smettere di indovinare e iniziare a crescere?<\/em><\/strong><br\/>Ci siamo seduti con uno degli esperti dietro la <strong>soluzione di condivisione dei dati di Asseco<\/strong> per capire come sta aiutando produttori e rivenditori a sbloccare la crescita attraverso la chiarezza.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"705\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/andrzej-maslowski.jpg\" alt=\"Foto di Andrzej Mas&#x142;owski, vicedirettore delle vendite e delle implementazioni, esperto di condivisione dei dati\" class=\"wp-image-4072\" style=\"border-radius:30px;width:193px;height:auto\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/andrzej-maslowski.jpg 533w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/andrzej-maslowski-227x300.jpg 227w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/andrzej-maslowski-52x69.jpg 52w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/andrzej-maslowski-313x414.jpg 313w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"margin-bottom-zero has-21-font-size\"><br\/><strong>Andrzej Mas\u0142owski<\/strong><\/p>\n\n\n\n<p class=\"has-16-font-size\"><br\/>Direttore<br\/>Dipartimento Vendite e Implementazioni<br\/><strong>Soluzione di condivisione dei dati<\/strong> <strong>Esperto<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group border-radius has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading scroll-margin-test\" id=\"Why-is-data-sharing-critical-in-FMCG-and-retail\"><strong>Q1: Perch\u00e9 la condivisione dei dati \u00e8 un argomento cos\u00ec critico nei settori FMCG e della vendita al dettaglio di oggi?<\/strong><\/h6>\n\n\n\n<p>Il panorama competitivo odierno \u00e8 brutale. Le decisioni devono essere rapide, accurate e basate sulla verit\u00e0. Ma questo \u00e8 quasi impossibile quando i tuoi dati sono frammentati, isolati tra grossisti, distributori, team sul campo e sistemi interni. Se i tuoi team di vendita o della catena di approvvigionamento prendono decisioni basate su dati obsoleti o incompleti, non sei solo inefficiente, sei vulnerabile.   <\/p>\n\n\n\n<p>Abbiamo creato la nostra soluzione di condivisione dei dati per risolvere questo preciso problema, rendendo tutti i dati rilevanti di mercato, di vendita e di inventario visibili, connessi e utilizzabili.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading scroll-margin-test\" id=\"What-makes-Asseco-data-sharing-unique\"><strong>Q2: Cosa rende unico l&#8217;approccio di Asseco alla condivisione dei dati?<\/strong><\/h6>\n\n\n\n<p>La crescita nel mercato dipende ora fortemente dalla <strong>collaborazione dell&#8217;ecosistema<\/strong> e questo significa dati. Il successo nel settore FMCG oggi richiede che produttori, distributori, grossisti e rivenditori operino come un&#8217;unit\u00e0 coordinata. I giorni in cui ogni stakeholder lavorava in silos di dati sono finiti. Le aziende che stanno vincendo sono quelle che hanno stabilito una <strong>visione condivisa della realt\u00e0, un modello di dati partner unificato<\/strong>.   <\/p>\n\n\n\n<p>L&#8217;approccio di Asseco \u00e8 unico perch\u00e9 offre una <strong>piattaforma appositamente progettata e adattata alle complesse realt\u00e0 del settore FMCG<\/strong>. Integra perfettamente i dati operativi, di inventario e di vendita in tempo reale attraverso l&#8217;intera rete di partner (distributori, grossisti, rivenditori e punti di ristoro) in un <strong>sistema unificato e armonizzato<\/strong>. <\/p>\n\n\n\n<p>Ci\u00f2 consente un processo decisionale proattivo, migliora le prestazioni della catena di approvvigionamento e di vendita e promuove la collaborazione strategica attraverso la pianificazione aziendale congiunta e i KPI condivisi.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Why-unified-data-matters-now\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q3-unified-data-sounds-like-a-buzzword-why-should-it-matter-to-fmcg-leaders-now-more-than-ever\"><strong>Q3: &#8220;Dati unificati&#8221; suona come una parola d&#8217;ordine. Perch\u00e9 dovrebbe interessare ai leader del settore FMCG ora pi\u00f9 che mai? <\/strong><\/h6>\n\n\n\n<p>Sono d&#8217;accordo, le parole d&#8217;ordine sono ovunque. Ma questa ha i denti. <strong>Dati unificati<\/strong> significa essere in grado di rispondere, in tempo reale: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-arrow\">\n<li>Cosa si vende, dove e perch\u00e9?<\/li>\n\n\n\n<li>Cosa c&#8217;\u00e8 in magazzino e cosa no?<\/li>\n\n\n\n<li>Le nostre promozioni funzionano davvero?<\/li>\n<\/ul>\n\n\n\n<p>Per troppo tempo, queste risposte sono rimaste in sistemi disconnessi e frammentati, o sono arrivate troppo tardi per fare la differenza. Ma il settore FMCG prospera grazie alla <strong>precisione e alla velocit\u00e0<\/strong> e, senza una visibilit\u00e0 integrata, stai volando alla cieca. <\/p>\n\n\n\n<p>Pensa a una promozione lanciata tre settimane fa. Se stai ancora aspettando i dati di sell-out dai tuoi partner, \u00e8 troppo tardi per ottimizzare. Una visione unificata significa che puoi:  <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-arrow\">\n<li>Prevenire costosi esaurimenti delle scorte prima che accadano, ecc.<\/li>\n\n\n\n<li>Modificare le campagne mentre sono attive<\/li>\n\n\n\n<li>Reindirizzare le scorte in risposta a picchi regionali<\/li>\n<\/ul>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Real-life-client-benefits\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q4-can-you-walk-us-through-some-real-life-benefits-your-clients-have-experienced\"><strong>Q4: Pu\u00f2 illustrarci alcuni vantaggi reali che i vostri clienti hanno sperimentato?<\/strong><\/h6>\n\n\n\n<p>Assolutamente. Ecco alcuni esempi eccezionali: <\/p>\n\n\n\n<p>Un produttore di whisky ha utilizzato il nostro <strong>Dynamic Outlet Segmentation<\/strong>, un sistema di classificazione dei negozi basato sull&#8217;intelligenza artificiale, e ha ottenuto un <strong>aumento del 30%<\/strong> delle vendite promozionali concentrandosi sui punti vendita ad alta opportunit\u00e0.<\/p>\n\n\n\n<p>Un&#8217;azienda alimentare ha ampliato la cooperazione con i distributori consentendo a <strong>500 rappresentanti dei grossisti<\/strong> l&#8217;accesso quotidiano a promozioni mirate, con un conseguente <strong>aumento di 6,7 milioni di euro delle vendite promozionali aggiuntive<\/strong>.<\/p>\n\n\n\n<p>Un&#8217;azienda di bevande \u00e8 passata dalla consegna diretta al negozio a un modello basato sui distributori utilizzando la nostra piattaforma. Con la piena visibilit\u00e0 del sell-out e il nostro <strong>meccanismo di trasferimento degli ordini<\/strong>, hanno visto: <\/p>\n\n\n\n<style>\n  .counters-section {\n    display: flex;\n    justify-content: center;\n    align-items: center;\n    text-align: center;\n    gap: 60px;\n    flex-wrap: wrap;\n    padding: 60px;\n    background-color: #F0F0F0;\n    border-radius: 30px;\n    margin: 1rem; \/* dodany margines do ca\u0142ego boxa *\/\n  }\n\n  .counter-box {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    max-width: 220px;\n  }\n\n  .counter-icon {\n    width: 80px;\n    height: 80px;\n    color: #6c757d;\n    margin-bottom: 1rem !important;\n  }\n\n  .wp-block-post-title.counter {\n    background: linear-gradient(90deg, #ff6a3d, #d54be7, #4481eb);\n    -webkit-background-clip: text;\n    -webkit-text-fill-color: transparent;\n    font-size: 2rem !important;\n    font-weight: bold;\n    margin: 0;\n  }\n\n  .counter-label {\n    font-size: 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0L9.503 3.252a1.125 1.125 0 0 0-1.006 0L3.622 5.689C3.24 5.88 3 6.27 3 6.695V19.18c0 .836.88 1.38 1.628 1.006l3.869-1.934c.317-.159.69-.159 1.006 0l4.994 2.497c.317.158.69.158 1.006 0Z\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"7\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">espansione della<br\/>copertura della distribuzione<\/p>\n  <\/div>\n<\/div>\n\n<script>\n  const animateCounters = () => {\n    const counters = document.querySelectorAll('#animated-counters .counter');\n    counters.forEach(counter => {\n      const valueEl = counter.querySelector('.value');\n      const target = parseFloat(counter.getAttribute('data-target'));\n      const increment = target \/ 50;\n      let current = 0;\n\n      const update = () => {\n        if (current < target) {\n          current += increment;\n          valueEl.textContent = Math.ceil(current);\n          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class=\"wp-block-heading\" id=\"h-q5-how-does-the-solution-help-beyond-sales-say-in-logistics\"><strong>Q5: In che modo la soluzione aiuta oltre le vendite, ad esempio nella logistica?<\/strong><\/h6>\n\n\n\n<p>Per illustrare il valore pi\u00f9 ampio della soluzione, uno dei nostri clienti ha sperimentato i seguenti risultati:<\/p>\n\n\n\n<style>\n  .counters-section {\n    display: flex;\n    justify-content: center; \/* \u015brodek ca\u0142ego bloku *\/\n    align-items: flex-start; \/* wyr\u00f3wnanie do g\u00f3ry *\/\n    text-align: center;\n    gap: 60px;\n    flex-wrap: wrap;\n    padding: 60px;\n    background-color: #F0F0F0;\n    border-radius: 30px;\n    margin-top: 40px;\n  }\n\n  .counter-box {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    max-width: 220px;\n  }\n\n  .counter-icon {\n    width: 80px;\n    height: 80px;\n    margin-bottom: 1rem !important; \/* zmniejszony margines *\/\n    color: #6c757d;\n  }\n\n  .wp-block-post-title.counter {\n    background: linear-gradient(90deg, #ff6a3d, #d54be7, #4481eb);\n    -webkit-background-clip: text;\n    -webkit-text-fill-color: transparent;\n    font-size: 2rem !important;\n    font-weight: bold;\n    margin: 0;\n  }\n\n  .counter-label {\n    font-size: inherit;\n    color: #333;\n    margin-top: 6px;\n    line-height: 1.4;\n  }\n\n  .counter .symbol {\n    font-size: 0.85em;\n    margin-left: 2px;\n  }\n<\/style>\n\n<div class=\"counters-section\" id=\"animated-counters-2\">\n  <div class=\"counter-box\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M3 13.125C3 12.504 3.504 12 4.125 12h2.25c.621 0 1.125.504 1.125 1.125v6.75C7.5 20.496 6.996 21 6.375 21h-2.25A1.125 1.125 0 0 1 3 19.875v-6.75ZM9.75 8.625c0-.621.504-1.125 1.125-1.125h2.25c.621 0 1.125.504 1.125 1.125v11.25c0 .621-.504 1.125-1.125 1.125h-2.25a1.125 1.125 0 0 1-1.125-1.125V8.625ZM16.5 4.125c0-.621.504-1.125 1.125-1.125h2.25C20.496 3 21 3.504 21 4.125v15.75c0 .621-.504 1.125-1.125 1.125h-2.25a1.125 1.125 0 0 1-1.125-1.125V4.125Z\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"80\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">riduzione delle vendite perse<br\/>a causa di esaurimenti delle scorte<\/p>\n  <\/div>\n\n  <div class=\"counter-box\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M2.25 3h1.386c.51 0 .955.343 1.087.835l.383 1.437M7.5 14.25a3 3 0 0 0-3 3h15.75m-12.75-3h11.218c1.121-2.3 2.1-4.684 2.924-7.138a60.114 60.114 0 0 0-16.536-1.84M7.5 14.25 5.106 5.272M6 20.25a.75.75 0 1 1-1.5 0 .75.75 0 0 1 1.5 0Zm12.75 0a.75.75 0 1 1-1.5 0 .75.75 0 0 1 1.5 0Z\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"50\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">miglioramento della velocit\u00e0<br\/>di esecuzione degli ordini<\/p>\n  <\/div>\n\n  <div class=\"counter-box\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12 6v6h4.5m4.5 0a9 9 0 1 1-18 0 9 9 0 0 1 18 0Z\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"95\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">conformit\u00e0 OTIF<br\/>raggiunta<\/p>\n  <\/div>\n<\/div>\n\n<script>\n  const animateCounters2 = () => {\n    const counters = document.querySelectorAll('#animated-counters-2 .counter');\n    counters.forEach(counter => {\n      const valueEl = counter.querySelector('.value');\n      const target = parseFloat(counter.getAttribute('data-target'));\n      const increment = target \/ 50;\n      let current = 0;\n\n      const update = () => {\n        if (current < target) {\n          current += increment;\n          valueEl.textContent = Math.ceil(current);\n          setTimeout(update, 20);\n        } else {\n          valueEl.textContent = Math.round(target);\n        }\n      };\n\n      update();\n    });\n  };\n\n  const observer2 = new IntersectionObserver(entries => {\n    entries.forEach(entry => {\n      if (entry.isIntersecting) {\n        animateCounters2();\n        observer2.disconnect();\n      }\n    });\n  }, { threshold: 0.5 });\n\n  observer2.observe(document.querySelector('#animated-counters-2'));\n<\/script>\n\n\n\n<p>Ci\u00f2 ha avuto un impatto diretto sulla disponibilit\u00e0 dei prodotti nei punti vendita e, di conseguenza, sulla soddisfazione dei clienti e sulle vendite.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Distributor-relationship-benefits\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q6-how-does-this-impact-relationships-with-distributors\"><strong>Q6: In che modo questo influisce sui rapporti con i distributori?<\/strong><\/h6>\n\n\n\n<p>La <strong>pianificazione aziendale congiunta (JBP)<\/strong> diventa una potente leva di performance. Quando entrambe le parti hanno accesso agli stessi dati in tempo reale, la pianificazione diventa proattiva, non reattiva. Puoi monitorare la conformit\u00e0 delle promozioni, allineare gli incentivi ai risultati e prendere decisioni basate sui dati di sell-out dei punti vendita effettivi.  <\/p>\n\n\n\n<p>Uno dei nostri clienti ha aumentato la propria presenza regionale di oltre il 12% in un solo anno semplicemente rafforzando la JBP attraverso la condivisione dei dati.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Promotion-ROI-optimization\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q7-what-about-promotion-roi-that-s-a-huge-budget-area-for-most-cpg-firms\"><strong>Q7: E per quanto riguarda il ROI della promozione? Si tratta di un&#8217;area di budget enorme per la maggior parte delle aziende CPG. <\/strong><\/h6>\n\n\n\n<p>Hai assolutamente ragione: le aziende FMCG in genere allocano <strong>dall&#8217;8 al 20% delle loro entrate<\/strong> alle promozioni. Ma la ricerca mostra che <strong>fino al 70% di tale importo pu\u00f2 essere inefficace<\/strong>. <\/p>\n\n\n\n<p>La nostra piattaforma tiene traccia non solo dell&#8217;esecuzione delle promozioni, ma anche del loro vero impatto, ad esempio se hanno raggiunto nuovi clienti o come hanno influenzato il volume delle vendite e la quota di categoria.<\/p>\n\n\n\n<p>Questo aiuta i clienti a <strong>ottimizzare la spesa<\/strong> e a <strong>massimizzare i rendimenti<\/strong>.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Expected-outcomes-after-implementation\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q8-what-s-the-big-picture-what-should-companies-expect-after-implementing-asseco-s-data-sharing-solution\"><strong>Q8: Qual \u00e8 il quadro generale? Cosa dovrebbero aspettarsi le aziende dopo aver implementato la soluzione di condivisione dei dati di Asseco? <\/strong><\/h6>\n\n\n\n<p>Dovrebbero aspettarsi una <strong>trasformazione<\/strong>, non solo una dashboard migliore. Stiamo parlando di un <strong>vero cambiamento<\/strong> nel modo in cui gestiscono le operazioni, prendono decisioni e collaborano con i partner.  <\/p>\n\n\n\n<p>I nostri clienti in genere sperimentano:<\/p>\n\n\n\n<style>\n  .counters-section-alt {\n    display: grid;\n    grid-template-columns: repeat(2, 1fr);\n    justify-content: center;\n    gap: 60px 80px;\n    padding: 60px;\n    background-color: #F0F0F0;\n    border-radius: 30px;\n    margin: 1rem;\n    text-align: center;\n  }\n\n  .counter-box {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    max-width: 240px;\n    margin: 0 auto;\n  }\n\n  .counter-icon {\n    width: 80px;\n    height: 80px;\n    margin-bottom: 1rem !important;\n    color: #6c757d;\n  }\n\n  .wp-block-post-title.counter {\n    background: linear-gradient(90deg, #ff6a3d, #d54be7, #4481eb);\n    -webkit-background-clip: text;\n    -webkit-text-fill-color: transparent;\n    font-size: 2rem !important;\n    font-weight: bold;\n    margin: 0;\n  }\n\n  .counter-label {\n    font-size: inherit;\n    color: #333;\n    margin-top: 6px;\n    line-height: 1.4;\n    margin-bottom: 1rem !important;\n  }\n\n  .counter .symbol {\n    font-size: 0.85em;\n    margin-left: 2px;\n  }\n\n  @media (max-width: 768px) {\n    .counters-section-alt {\n      grid-template-columns: 1fr;\n    }\n  }\n<\/style>\n\n<div class=\"counters-section-alt\" id=\"animated-counters-3\">\n  <div class=\"counter-box\">\n    <!-- bar chart icon -->\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M3 3v18h18M8 17V9m4 8V5m4 8v-3\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"10\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">aumento delle vendite fino al 10%<br\/>attraverso i canali chiave<\/p>\n  <\/div>\n\n  <div class=\"counter-box\">\n    <!-- nowa ikona strza\u0142ek -->\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M2.25 6 9 12.75l4.286-4.286a11.948 11.948 0 0 1 4.306 6.43l.776 2.898m0 0 3.182-5.511m-3.182 5.51-5.511-3.181\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"17\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">riduzione dei costi fino al 17%<br\/>da promozioni inefficienti<\/p>\n  <\/div>\n\n  <div class=\"counter-box\">\n    <!-- ZMIENIONA 3. IKONA -->\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M2.25 18 9 11.25l4.306 4.306a11.95 11.95 0 0 1 5.814-5.518l2.74-1.22m0 0-5.94-2.281m5.94 2.28-2.28 5.941\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"16\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">aumento del<br\/>valore medio dell&#8217;ordine<\/p>\n  <\/div>\n\n  <div class=\"counter-box\">\n    <!-- check badge icon -->\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"counter-icon\" fill=\"none\" viewbox=\"0 0 24 24\" stroke-width=\"1.5\" stroke=\"currentColor\">\n      <path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12 6v6h4.5m4.5 0a9 9 0 1 1-18 0 9 9 0 0 1 18 0Z\"><\/path>\n    <\/svg>\n    <div class=\"wp-block-post-title counter\" data-target=\"95\">\n      <span class=\"value\">0<\/span><span class=\"symbol\">%<\/span>\n    <\/div>\n    <p class=\"counter-label\">performance di consegna<br\/>OTIF affidabile<\/p>\n  <\/div>\n<\/div>\n\n<script>\n  const animateCounters3 = () => {\n    const counters = document.querySelectorAll('#animated-counters-3 .counter');\n    counters.forEach(counter => {\n      const valueEl = counter.querySelector('.value');\n      const target = parseFloat(counter.getAttribute('data-target'));\n      const increment = target \/ 50;\n      let current = 0;\n\n      const update = () => {\n        if (current < target) {\n          current += increment;\n          valueEl.textContent = Math.ceil(current);\n          setTimeout(update, 20);\n        } else {\n          valueEl.textContent = Math.round(target);\n        }\n      };\n\n      update();\n    });\n  };\n\n  const observer3 = new IntersectionObserver(entries => {\n    entries.forEach(entry => {\n      if (entry.isIntersecting) {\n        animateCounters3();\n        observer3.disconnect();\n      }\n    });\n  }, { threshold: 0.5 });\n\n  observer3.observe(document.querySelector('#animated-counters-3'));\n<\/script>\n\n\n\n<p>Ancora pi\u00f9 importante, passano dall&#8217;essere <strong>reattivi<\/strong> all&#8217;essere <strong>proattivi<\/strong>, con la visibilit\u00e0 e la lungimiranza per plasmare i propri mercati invece di inseguirli.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"Advice-for-data-overwhelmed-companies\" class=\"wp-block-group border-radius has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-q9-any-final-advice-for-companies-overwhelmed-by-data-but-unsure-where-to-start\"><strong>Q9: Qualche consiglio finale per le aziende sopraffatte dai dati ma incerte su dove iniziare?<\/strong><\/h6>\n\n\n\n<p>Ponetevi una domanda:<br\/><strong><em>So esattamente cosa sta succedendo nel mio mercato oggi?<\/em><\/strong><\/p>\n\n\n\n<p>Se la risposta \u00e8 no, hai bisogno di un sistema che colleghi i punti, per te, i tuoi team e i tuoi partner. Non \u00e8 necessario costruirlo da zero.  <strong>L&#8217;abbiamo gi\u00e0 fatto noi.<\/strong><\/p>\n\n\n\n<p>Con la soluzione di condivisione dei dati di Asseco, non stai solo acquistando software, stai ottenendo <strong>due decenni di esperienza<\/strong>, <strong>strumenti collaudati<\/strong> e un <strong>percorso chiaro verso una crescita misurabile<\/strong>.<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/Data-SHaring.svg\" alt=\"\" class=\"wp-image-1087\" style=\"border-radius:0px;width:321px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"h-we-have-the-tools-to-make-the-data-work-for-you\">Abbiamo gli strumenti per far funzionare i dati per te.<\/h6>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/condivisione-dati\/\">Per saperne di pi\u00f9<\/a><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-black-default-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-container-core-group-is-layout-63c5635c wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--48-px);padding-right:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--48-px);padding-left:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color wp-elements-5b90b6fcc51c16c23850d138dbc850ea\" id=\"h-let-s-get-to-know-each-other\">Impariamo a conoscerci<\/h6>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/contact-us\/\">Prenota una demo dal vivo<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-c0354cd0 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--32-px);padding-bottom:var(--wp--preset--spacing--32-px)\">\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded animate-on-visible fade-in wp-duotone-unset-1\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/posts\/?feedView=all\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/linkedin-1.svg\" alt=\"\" class=\"wp-image-1987\" style=\"aspect-ratio:1;object-fit:cover;width:50px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border is-style-rounded animate-on-visible fade-in wp-duotone-unset-2\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.youtube.com\/@AssecoPlatform\/videos\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/youtube-logo.svg\" alt=\"\" class=\"wp-image-1988\" style=\"border-style:none;border-width:0px;width:50px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-rounded animate-on-visible fade-in wp-duotone-unset-3\" style=\"margin-right:var(--wp--preset--spacing--12-px);margin-left:var(--wp--preset--spacing--12-px)\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61570912252636\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/12\/facebook-circle.svg\" alt=\"\" class=\"wp-image-1989\" style=\"width:50px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content overview Setting the Stage: Why Data Sharing Matters Now What Sets Asseco Apart The Power of Unified Data Real-World Impact Beyond Sales: Broader Operational Value Stronger Distributor Collaboration Smarter Promotion Spending The Big Picture Getting Started: Advice for the Overwhelmed In un&#8217;era di dati travolgenti ed ecosistemi di partner complessi, i leader di mercato [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-case-study","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-5740","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Come smettere di indovinare e iniziare a crescere? - Condivisione dei 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