{"id":6420,"date":"2025-04-23T07:08:40","date_gmt":"2025-04-23T07:08:40","guid":{"rendered":"https:\/\/assecoplatform.com\/case-studies\/come-i-bartender-sono-diventati-i-migliori-venditori-di-vini-e-liquori-e-come-la-tecnologia-sta-cambiando-questo-aspetto\/"},"modified":"2026-04-17T08:57:59","modified_gmt":"2026-04-17T08:57:59","slug":"come-i-bartender-sono-diventati-i-migliori-venditori-di-vini-e-liquori-e-come-la-tecnologia-sta-cambiando-questo-aspetto","status":"publish","type":"case-study","link":"https:\/\/assecoplatform.com\/it\/case-studies\/come-i-bartender-sono-diventati-i-migliori-venditori-di-vini-e-liquori-e-come-la-tecnologia-sta-cambiando-questo-aspetto\/","title":{"rendered":"Come i bartender sono diventati i migliori venditori di vini e liquori e come la tecnologia sta cambiando questo aspetto"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Come i bartender sono diventati i migliori venditori di vini e liquori e come la tecnologia sta cambiando questo aspetto<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-24e31e3912aa20988c180573e45f78e9\">Hotel, ristoranti, caff\u00e8 e bar \u2013 <strong>il settore HoReCa<\/strong> \u2013 non sono solo luoghi in cui servire bevande. <strong>Influenzano le opinioni, creano preferenze ed elevano i marchi.<\/strong> Per i produttori di alcolici, \u00e8 un <strong>canale vitale.<\/strong> <\/p>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-8debced5dea9a0438720d35fd30b4633\">Anche in mercati come la Polonia, dove le vendite on-trade si aggirano intorno all&#8217;8%, il settore HoReCa \u00e8 <strong>in rapida crescita.<\/strong> Le persone escono di pi\u00f9, spendono di pi\u00f9 e <strong>scoprono nuovi prodotti preferiti al bar.<\/strong> Il successo oggi dipende dalla <strong>visibilit\u00e0 e dall&#8217;impatto<\/strong> in questi locali.<\/p>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-0024f1c856441ea60fa43b717abb6cba\">Ma promuovere l&#8217;alcol non \u00e8 facile. <strong>I limiti legali alla pubblicit\u00e0<\/strong> spostano i riflettori sulle persone, soprattutto sui <strong>bartender.<\/strong> In qualit\u00e0 di gatekeeper e creatori di tendenze, <strong>decidono cosa viene versato e apprezzato.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group thumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full thumb animate-on-visible fade-in \"><img loading=\"lazy\" decoding=\"async\" width=\"1632\" height=\"916\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2.png\" alt=\"\" class=\"wp-image-3072\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2.png 1632w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-300x168.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-1024x575.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-768x431.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-1536x862.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-69x39.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/bartender-sales-person-2-414x232.png 414w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-text-align-center\">Il bartender \u00e8 il miglior venditore del tuo marchio!<\/h5>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Immagina di entrare in un cocktail bar affollato.<\/strong> Chiedi un consiglio su un drink e il bartender si sporge in avanti con un sorriso sicuro: <strong>\u201cLasciami preparare qualcosa con questo fantastico rum speziato.\u201d<\/strong> Quel momento? <strong>\u00c8 il tuo marchio che brilla, o che viene dimenticato.<\/strong><\/p>\n\n\n\n<p><strong>Per anni, i produttori di alcolici hanno cercato di conquistare il cuore dei bartender<\/strong> con formazione, concorsi e persino viaggi incentive esotici. E anche se ha funzionato, <strong>il mercato frenetico di oggi richiede di pi\u00f9.<\/strong> Hai bisogno di <strong>strumenti digitali scalabili<\/strong> per coinvolgere, educare e premiare costantemente le persone che versano il tuo prodotto. <\/p>\n\n\n\n<p><strong>Entra in Asseco Platform<\/strong>: il tuo sistema all-in-one per <strong>trasformare HoReCa nel tuo motore di crescita pi\u00f9 potente.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full has-custom-border animate-on-visible fade-to-top \"><img loading=\"lazy\" decoding=\"async\" width=\"1496\" height=\"1440\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks.jpg\" alt=\"\" class=\"wp-image-3073\" style=\"border-radius:30px;object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks.jpg 1496w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks-300x289.jpg 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks-1024x986.jpg 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks-768x739.jpg 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks-69x66.jpg 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Easy-Boost_-A-New-Category-of-Energy-Drinks-414x399.jpg 414w\" sizes=\"auto, (max-width: 1496px) 100vw, 1496px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\">Cosa rende Asseco Platform un punto di svolta?<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-black-dark-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image alignleft size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"260\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Sales-Retail-Execution-white.png\" alt=\"\" class=\"wp-image-3060\" style=\"border-radius:0px;width:374px;height:auto\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Sales-Retail-Execution-white.png 714w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Sales-Retail-Execution-white-300x109.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Sales-Retail-Execution-white-69x25.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/Sales-Retail-Execution-white-414x151.png 414w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-5175807733acc868d6b8cb67efa9858d\">Cosa rende Asseco Platform un punto di svolta?<\/h6>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-8d5b169919bf964d3ed2f2240822eaea\">Basata su decenni di esperienza con i migliori marchi FMCG e di alcolici, Asseco Platform \u00e8 pi\u00f9 di un software: \u00e8 la tua arma segreta nelle vendite nel settore dell&#8217;ospitalit\u00e0. Non si tratta di una semplice app di fidelizzazione. \u00c8 un ecosistema solido costruito per le sfide uniche del settore degli alcolici.<br\/>Stiamo parlando di:  <\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"73\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pen-fill.png\" alt=\"\" class=\"wp-image-3061\" style=\"border-radius:0px;object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pen-fill.png 72w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pen-fill-69x69.png 69w\" sizes=\"auto, (max-width: 72px) 100vw, 72px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-83c6b8409da48943aaffa46f45c828d4\"><strong>Vincoli legali?<br\/><\/strong>Coperti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/mortarboard-fill.png\" alt=\"\" class=\"wp-image-3062\" style=\"border-radius:0px;object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/mortarboard-fill.png 72w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/mortarboard-fill-69x69.png 69w\" sizes=\"auto, (max-width: 72px) 100vw, 72px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-3735fee8356be2a41d5a9190cb4808da\"><strong>Formazione dei bartender?<\/strong><br\/>Senza interruzioni.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px;flex-basis:20%\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"73\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/chat-heart-fill.png\" alt=\"\" class=\"wp-image-3063\" style=\"border-radius:0px;object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/chat-heart-fill.png 72w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/chat-heart-fill-69x69.png 69w\" sizes=\"auto, (max-width: 72px) 100vw, 72px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8282002ded6153bc7932989094c1fa46\"><strong>Motivazione e fidelizzazione?<\/strong><br\/>Integrate.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px;flex-basis:20%\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"73\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pie-chart-fill.png\" alt=\"\" class=\"wp-image-3064\" style=\"border-radius:0px;object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pie-chart-fill.png 72w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/pie-chart-fill-69x69.png 69w\" sizes=\"auto, (max-width: 72px) 100vw, 72px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-da67aefb94b9d72cf4e3b82835c2642a\"><strong>Dati di vendita?<br\/><\/strong>In tempo reale e trasformati in preziose informazioni.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-e22f2a5d894fc533fdeb7bcfd4b39398\">Premi gamificati che guidano le vendite reali<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-ecc9d3865c8f1a3e7d3f28e26c67a92d\"><strong>Ogni bottiglia versata? Ogni cocktail miscelato? Conta.  <\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-ebd495e7ce9b1c6829fc226670cb4fb7\">I bartender segnalano le vendite (o si sincronizzano automaticamente tramite POS\/distributori) e i punti si accumulano: le bottiglie premium guadagnano di pi\u00f9, ovviamente. Scambiano quei punti con attrezzatura, inviti esclusivi, persino viaggi da sogno. Le vendite salgono alle stelle e il tuo marchio rimane in cima alla mente.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-8fa0c0ae37b7d11d7ed9d7383aa00eed\">App mobile per i rappresentanti: i tuoi occhi e le tue orecchie sul campo<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-68e8e0367b64069ab699287cde12467e\"><strong>I rappresentanti di vendita diventano costruttori di relazioni.<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-4de559476d3335cefa86e38e81901c9d\">Tramite l&#8217;app, integrano i locali, formano i bartender, consegnano materiali e tengono traccia di tutto. Ottieni visite registrate tramite GPS, progressi in tempo reale e avvisi tempestivi per le attivit\u00e0. \u00c8 strutturato, efficiente e focalizzato sui risultati.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"718\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1024x718.png\" alt=\"\" class=\"wp-image-3067\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1024x718.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-300x210.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-768x538.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1536x1077.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-414x290.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink.png 1636w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-9b3c6b3c02a730eb75411918d484a766\">Accademia interattiva per bartender<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-06166f9c486d0b6a6376acba46b88525\"><strong>Insegna. Ispira. Certifica.  <\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-c069a7191b6f7ea11553544e0ffdb8d7\">La storia del tuo marchio, i cocktail d&#8217;autore e gli ingredienti unici prendono vita attraverso moduli di formazione coinvolgenti e di piccole dimensioni. I bartender imparano velocemente, superano quiz rapidi e guadagnano badge, aumentando la loro sicurezza nel consigliare prima la tua etichetta. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-7168511f1eddb77a1e682d59264b98ae\">Dashboard delle vendite in tempo reale che ti mettono al comando<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-134eb5574ab82c8cf7de53048ecbf605\"><strong>Niente pi\u00f9 voli alla cieca.<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-f3c90611dfdf19361ad476155ecc00f7\">Tieni traccia delle vendite per locale, regione, bartender. Individua le stelle nascenti e le aree con prestazioni insufficienti. Adatta la strategia in tempo reale. Con Asseco Platform, sei sempre un passo avanti e sempre al corrente dei numeri.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-1024x597.png\" alt=\"\" class=\"wp-image-3065\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-1024x597.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-300x175.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-768x447.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-1536x895.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-69x40.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation-414x241.png 414w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/image-motivation.png 1569w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-ca36945363445e65f0cc863f99f93689\">Motore di motivazione per il tuo team di vendita<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-8badfd3725b4e25f22fd5a8c0aeeb65a\"><strong>Obiettivi, risultati, premi: alimenta la crescita del tuo settore HoReCa<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-018769d0718ac892f8ce7d52cd3a5016\">Assegna obiettivi. Tieni traccia dei progressi. Premia i risultati. Con classifiche, graduatorie e calcoli equi dei bonus, il tuo team \u00e8 motivato, allineato e pieno di energia per far crescere la tua presenza nel settore HoReCa.   <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Guardalo in azione: uno scenario reale<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Supponiamo che un marchio di liquori premium lanci il suo nuovo programma con Asseco Platform. Jan, un bartender in un locale alla moda, completa la formazione, supera il quiz e guadagna il suo primo badge. <br\/><br\/>Anna, la rappresentante di vendita locale, vede i suoi progressi nella sua app. Si ferma per consegnare gadget di marca e parlargli di una promozione di punti bonus per i cocktail primaverili. Entusiasta, Jan organizza una serata di cocktail con le nuove bevande.  <br\/><br\/>Le vendite esplodono. Il sistema invia un ping al responsabile del marchio: \u201cCocktail Heaven ha raggiunto il 120% del suo obiettivo mensile!\u201d <br\/><br\/>Jan viene invitato a un workshop VIP di mixology. Anna guadagna un bonus. E il marchio? Ha appena conquistato fedelt\u00e0, visibilit\u00e0 e quota di mercato, tutto in un unico processo senza interruzioni.   <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-ecc9d4a9e1137c591b9a8ea1dc88a8a0\">Perch\u00e9 i produttori di alcolici in tutta Europa scelgono Asseco Platform<\/h6>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-66e2db4377736c134f1095edabfcf8d5\"><strong>Pi\u00f9 vendite nei locali del settore dell&#8217;ospitalit\u00e0<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-b89cc603d5456f9eba5062f78ddbf3da\">Alimenta le prestazioni dei bartender e tieni traccia del successo fino al locale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-7d09ac386ddd6dcbc13d5a3b1bc89a53\"><strong>Relazioni di marca pi\u00f9 forti<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-aa59a37b5a4db0c0f7275ca222f1a8b0\">Diventa un partner, non solo un prodotto sullo scaffale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-e39c636ad113734e6a3a53b2121826ee\"><strong>Pi\u00f9 influenza dietro il bar<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-4d1e7662cdf3c292e75579b5229aee9a\">I bartender formati ti consigliano pi\u00f9 spesso e con maggiore sicurezza.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-649b2c15825b5ddf6b2487b5ffc14863\"><strong>Decisioni pi\u00f9 intelligenti e veloci<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-e6f9793cedbac1ef2ef8bbce3d51a8a0\">Ottieni dati di vendita in tempo reale, individua le tendenze in anticipo e agisci rapidamente.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-825907c24b9c999330eb4248e480491b\"><strong>Team completamente motivati<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-e8894f5d316ed8945ae7f47ddd2398c0\">Ispira sia i bartender che i rappresentanti con obiettivi e premi allineati.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile gap-columns-0 margin-bottom-zero is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-right:var(--wp--preset--spacing--20-px);margin-left:var(--wp--preset--spacing--20-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"108\" height=\"111\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png\" alt=\"\" class=\"wp-image-2936\" style=\"object-fit:cover\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon.png 108w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/tick_icon-67x69.png 67w\" sizes=\"auto, (max-width: 108px) 100vw, 108px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"margin-bottom-14px has-black-dark-color has-text-color has-link-color wp-elements-2e46ad66791977d776e5799d9f0651b5\"><strong>Semplicit\u00e0 all-in-one<\/strong><\/p>\n\n\n\n<p class=\"has-black-dark-color has-text-color has-link-color wp-elements-5b9574eb24df758af636fa3fcb8116a8\">D\u00ec addio agli strumenti sparsi: questa piattaforma fa tutto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column first-column animate-on-visible animated is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-block-heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"573\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders.png\" alt=\"\" class=\"wp-image-3068\" style=\"border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders.png 818w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders-300x210.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders-768x538.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/dashboard-bartenders-414x290.png 414w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border animate-on-visible fade-to-top \" style=\"margin-top:var(--wp--preset--spacing--32-px);margin-bottom:var(--wp--preset--spacing--32-px)\"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"1146\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2.png\" alt=\"\" class=\"wp-image-3069\" style=\"border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2.png 1636w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-300x210.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-1024x717.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-768x538.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-1536x1076.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink2-414x290.png 414w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border animate-on-visible fade-to-top \"><img loading=\"lazy\" decoding=\"async\" width=\"1636\" height=\"1147\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1.png\" alt=\"\" class=\"wp-image-3070\" style=\"border-radius:30px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1.png 1636w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-300x210.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-1024x718.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-768x538.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-1536x1077.png 1536w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/04\/drink-1-414x290.png 414w\" sizes=\"auto, (max-width: 1636px) 100vw, 1636px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-text-align-center\">Vuoi vincere nel settore HoReCa? <br\/>Costruiamo la tua strategia di crescita.<\/h5>\n\n\n\n<p class=\"has-text-align-center\">Il settore dell&#8217;ospitalit\u00e0 si muove velocemente e i marchi che vincono sono quelli che agiscono ora.<br\/>Con Asseco Platform, non ti stai solo tenendo al passo. Stai guidando il cambiamento con strumenti moderni, dati pi\u00f9 intelligenti e relazioni pi\u00f9 forti. <strong>Inizia ora: contattaci per una demo personalizzata.<\/strong> Ti mostriamo come possiamo aiutare il tuo marchio a dominare la scena dei bar e a costruire una fedelt\u00e0 incrollabile.<br\/><br\/><\/p>\n\n\n\n<div class=\"wp-block-buttons animate-on-visible fade-to-top is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/it\/contattaci\/\">Richiedi la tua demo: sblocca il tuo vantaggio HoReCa<\/a><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<section class=\"wp-block-group slider-testimonials has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-orange-to-blue-color\">Per due decenni, aziende di ogni dimensione hanno riposto <br\/>la loro fiducia in noi<\/mark><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n\n\t\t<div class=\"wp-block-group alignfull slider-wrapper-testimonials super\"\n\t\t\tdata-mobile-speed=\"1000\"\n\t\t\tdata-desktop-speed=\"1000\"\n\t\t\t>\n\t\t\t<div class=\"wp-block-group alignwide\">\n\t\t\t\t<div class=\"splide\">\n\t\t\t\t\t<div class=\"splide__track animate-on-visible to-left threshold-01\">\n\t\t\t\t\t\t<ul class=\"splide__list\">\n\t\t\t\t\t\t\t\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cRaccomandiamo Asseco Platform come partner prezioso nell&#8217;implementazione di soluzioni innovative, in particolare nel riconoscimento delle immagini. L&#8217;integrazione di questa soluzione nella nostra strategia aziendale ha contribuito alla nostra crescita, apportando vantaggi che hanno avuto un impatto sulle nostre operazioni.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo.png\" alt=\"\" class=\"wp-image-520\" style=\"width:150px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Adam-Imielski-photo-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p>Adam Imielski<br \/>Amministratore Delegato Polonia<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz.png\" alt=\"\" class=\"wp-image-518\" style=\"width:auto;height:150px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/09\/Ref-logo-Kraft-Heinz-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cGrazie alla soluzione di condivisione dei dati di Asseco Platform, possiamo supportare meglio e, soprattutto, in modo continuativo gli obiettivi di vendita e di business, rispondendo alla situazione del mercato e, soprattutto, nel nostro canale di distribuzione.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle.png\" alt=\"\" class=\"wp-image-429\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Nestle-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cIl modulo contratti, parte di Retail Execution di Asseco Platform, \u00e8 un&#8217;innovazione che ha permesso alla nostra organizzazione di entrare in un livello completamente diverso di gestione aziendale.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png\" alt=\"\" class=\"wp-image-440\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cCon il supporto di Asseco Business Solutions, abbiamo ottimizzato molto rapidamente i nostri processi di gestione dei dati, fornendo ai reparti interessati dati accurati e aggiornati sulla rivendita e sull&#8217;inventario dei prodotti Coca-Cola HBC.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4.png\" alt=\"\" class=\"wp-image-441\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Frame-4-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cLa soluzione di condivisione dei dati di Asseco Platform ci consente di aumentare l&#8217;efficienza della trasmissione di dati affidabili e analisi aziendali e di accedere ai dati di rivendita dai grossisti.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson.png\" alt=\"\" class=\"wp-image-442\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson.png 136w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-scJhonson-69x51.png 69w\" sizes=\"auto, (max-width: 136px) 100vw, 136px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\t\t\n\n\t\t\t\n<li class=\"splide__slide\">\n<div class=\"wp-block-group slider__item is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group is-vertical is-content-justification-flex-start is-layout-flex wp-container-core-group-is-layout-52100e32 wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<p>\u201cIl lancio della soluzione di condivisione dei dati dalla piattaforma Asseco per la rivendita e l&#8217;inventario dei propri dati di prodotto e la partecipazione alle categorie di prodotto \u00e8, prima di tutto, un&#8217;opportunit\u00e0 per rispondere in modo efficace e rapido ai cambiamenti del mercato.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-horizontal is-layout-flex wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png\" alt=\"\" class=\"wp-image-425\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2.png 100w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/blank-placeholder-photo-2-69x69.png 69w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure>\n\n\n\n<p><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"136\" height=\"100\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Imperial-Tabacco.png\" alt=\"\" class=\"wp-image-443\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Imperial-Tabacco.png 136w, 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Influenzano le opinioni, creano preferenze ed elevano i marchi. Per i produttori di alcolici, \u00e8 un canale [&hellip;]<\/p>\n","protected":false},"featured_media":6433,"template":"","meta":{"_eb_attr":"","case_study_image_url":"","case_study_excerpt":"Asseco Platform aiuta i marchi di alcolici ad avere successo nel settore HoReCa trasformando i bartender in sostenitori del marchio. Attraverso formazione, premi e dati in tempo reale, i produttori aumentano le vendite, la visibilit\u00e0 e la fidelizzazione, il tutto con un unico strumento potente. 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