{"id":6386,"date":"2025-10-24T09:56:55","date_gmt":"2025-10-24T09:56:55","guid":{"rendered":"https:\/\/assecoplatform.com\/case-studies\/come-oshee-ha-reinventato-la-retail-execution-con-il-riconoscimento-immagini-basato-sullia\/"},"modified":"2026-01-15T19:33:33","modified_gmt":"2026-01-15T19:33:33","slug":"come-oshee-ha-reinventato-la-retail-execution-con-il-riconoscimento-immagini-basato-sullia","status":"publish","type":"case-study","link":"https:\/\/assecoplatform.com\/it\/case-studies\/come-oshee-ha-reinventato-la-retail-execution-con-il-riconoscimento-immagini-basato-sullia\/","title":{"rendered":"Come OSHEE ha reinventato la retail execution con il riconoscimento immagini basato sull&#8217;IA"},"content":{"rendered":"\n<section class=\"wp-block-group hero-case-study is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group alignfull hero__video-wrapper is-layout-constrained wp-container-core-group-is-layout-a7c31ef8 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<figure class=\"wp-block-video alignfull hero__video-mobile\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_mobile.mp4\" playsinline=\"\"><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-video alignfull hero__video-desktop\"><video autoplay=\"\" loop=\"\" muted=\"\" src=\"https:\/\/assecoplatform.com\/wp-content\/themes\/asseco-lp-fse\/dist\/images\/hero_animation_desktop.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide hero__content-wrapper is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group hero__heading-logo is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-how-oshee-reinvented-retail-execution-with-ai-powered-image-recognition\">Come OSHEE ha reinventato la retail execution con il riconoscimento immagini basato sull&#8217;IA<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-group hero__content-thumb is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group content is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-f445da6b379736584fe57e78b31d66a9\">Quando un marchio cresce rapidamente, la coerenza sugli scaffali diventa una sfida quotidiana. Per <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a>, un&#8217;azienda che opera in centinaia di punti vendita e con decine di linee di prodotti, garantire una perfetta visibilit\u00e0 in negozio stava diventando ogni anno pi\u00f9 complesso. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group thumb is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full thumb animate-on-visible fade-in \"><img loading=\"lazy\" decoding=\"async\" width=\"1225\" height=\"720\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2.png\" alt=\"\" class=\"wp-image-5249\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2.png 1225w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2-300x176.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2-1024x602.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2-768x451.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2-69x41.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-top-2-414x243.png 414w\" sizes=\"auto, (max-width: 1225px) 100vw, 1225px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-6b4e3324 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button hero__scrolldown\"><a class=\"wp-block-button__link wp-element-button\">Scorri verso il basso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"ember50\">Il problema non era la mancanza di dati, ma <em>l&#8217;eccessivo lavoro manuale<\/em>. Foto, report, fogli Excel e verifiche ritardate rendevano il processo lento e reattivo. Cos\u00ec <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a> ha deciso di cambiare le regole: connettere tutti i soggetti coinvolti &#8211; merchandiser, supervisori e manager &#8211; attraverso un&#8217;unica piattaforma automatizzata e basata sui dati.  <\/p>\n\n\n\n<p id=\"ember51\">Il risultato \u00e8 un processo di retail execution che funziona in tempo reale, alimentato dal <strong>riconoscimento immagini basato sull&#8217;IA<\/strong> di <a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/\">Asseco Platform<\/a>.<\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-left\" id=\"ember50\">Dalle foto sul campo agli insight in tempo reale<\/h6>\n\n\n\n<p id=\"ember53\">Per anni, <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a> si \u00e8 affidata ad agenzie di merchandising per monitorare la visibilit\u00e0 dei prodotti, la conformit\u00e0 e l&#8217;esecuzione delle promozioni. I team sul campo scattavano foto, compilavano moduli e presentavano report che necessitavano di verifica manuale. Questo approccio ha funzionato, ma era lento, frammentato e dipendeva da valutazioni soggettive.  <\/p>\n\n\n\n<p id=\"ember50\">Oggi, lo stesso processo viene eseguito digitalmente. Ogni foto diventa una fonte di dati immediata, analizzata automaticamente e visibile a tutti, dal merchandiser nel negozio al Key Account Manager di <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a>. <\/p>\n\n\n\n<p id=\"ember51\">Il risultato \u00e8 un processo di retail execution che funziona in tempo reale, alimentato dal <strong>riconoscimento immagini basato sull&#8217;IA<\/strong> di <a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/\">Asseco Platform<\/a>.<\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-276d98e375029975bb5ef138c302bcda\" id=\"h-step-1-shelf-execution-and-photo-capture\">Fase 1: Esecuzione sullo scaffale e acquisizione di foto<\/h6>\n\n\n\n<p>Il processo inizia sullo scaffale. Un merchandiser di un&#8217;agenzia partner dispone i prodotti <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a>, scatta una foto utilizzando un&#8217;app mobile e la sincronizza con il sistema. In pochi secondi, la piattaforma elabora l&#8217;immagine utilizzando i <strong>modelli di riconoscimento AI<\/strong> di <a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/\">Asseco Platform<\/a> che identificano ogni SKU, verificano la conformit\u00e0 al planogramma e rilevano eventuali prodotti mancanti o fuori posto.  <\/p>\n\n\n\n<p>Il feedback appare immediatamente sul dispositivo del merchandiser, consentendo correzioni immediate mentre \u00e8 ancora in negozio. Nessuna attesa, nessuna e-mail con foto, nessuna supposizione. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image alignfull size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"1500\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1.png\" alt=\"\" class=\"wp-image-5239\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1.png 1120w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1-224x300.png 224w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1-765x1024.png 765w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1-768x1029.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1-52x69.png 52w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1-1-309x414.png 309w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image alignfull size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1117\" height=\"1500\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2.png\" alt=\"\" class=\"wp-image-5241\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2.png 1117w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2-223x300.png 223w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2-763x1024.png 763w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2-768x1031.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2-51x69.png 51w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-2-308x414.png 308w\" sizes=\"auto, (max-width: 1117px) 100vw, 1117px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-3ce867877c82c15a7f7fc1fd90cc24c1\" id=\"h-step-2-verification-by-oshee-supervisors\">Fase 2: Verifica da parte dei supervisori OSHEE<\/h6>\n\n\n\n<p id=\"ember60\">Una volta completata la visita, i <strong>supervisori OSHEE<\/strong> aprono lo stesso set di dati nel proprio client mobile, anche offline. Possono: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Rivedere i prodotti riconosciuti e i punteggi di conformit\u00e0,<\/li>\n\n\n\n<li>Controllare la documentazione fotografica,<\/li>\n\n\n\n<li>Verificare il completamento di attivit\u00e0 aggiuntive sul campo (come sondaggi o display),<\/li>\n\n\n\n<li>Visualizzare la cronologia delle visite e le informazioni sulla pianificazione.<\/li>\n<\/ul>\n\n\n\n<p>Ogni visita diventa un record verificato e convalidato temporalmente, trasparente sia per OSHEE che per i suoi partner.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-893abc3a6214d82b33fcb3a0cdeb5790\" id=\"h-step-3-management-oversight-and-quality-control\">Fase 3: Supervisione della gestione e controllo della qualit\u00e0<br\/><\/h6>\n\n\n\n<p>A livello manageriale, sia i <strong>responsabili regionali che i key account manager<\/strong> esaminano i risultati aggregati tramite un&#8217;<strong>applicazione desktop<\/strong>. Hanno accesso a: <\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Statistiche sulle prestazioni sul campo,<\/li>\n\n\n\n<li>Analisi della presenza dei prodotti e della conformit\u00e0 agli scaffali,<\/li>\n\n\n\n<li>Gallerie visive per una revisione pi\u00f9 approfondita.<\/li>\n<\/ul>\n\n\n\n<p>Ci\u00f2 che prima richiedeva pi\u00f9 fogli di calcolo e riepiloghi manuali \u00e8 ora immediatamente disponibile in un&#8217;unica interfaccia, con KPI oggettivi e comparabili.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:0px\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image alignfull size-full has-custom-border animate-on-visible fade-to-top \"><img loading=\"lazy\" decoding=\"async\" width=\"1441\" height=\"1000\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3.png\" alt=\"\" class=\"wp-image-5243\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3.png 1441w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3-300x208.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3-1024x711.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3-768x533.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-3-414x287.png 414w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"border-radius:30px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<figure class=\"wp-block-image alignfull size-full has-custom-border animate-on-visible fade-to-top \"><img loading=\"lazy\" decoding=\"async\" width=\"1439\" height=\"1000\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4.png\" alt=\"\" class=\"wp-image-5245\" style=\"border-style:none;border-width:0px;border-radius:0px\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4.png 1439w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4-300x208.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4-1024x712.png 1024w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4-768x534.png 768w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4-69x48.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-4-414x288.png 414w\" sizes=\"auto, (max-width: 1439px) 100vw, 1439px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group animate-on-visible fade-to-top is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--20-px);padding-bottom:var(--wp--preset--spacing--20-px)\">\n<h6 class=\"wp-block-heading has-orange-to-blue-color has-text-color has-link-color wp-elements-a0b08183ceb855bf1c5c59af2d997c5f\" id=\"h-step-4-unified-analytics-in-power-bi\">Fase 4: Analisi unificata in Power BI<\/h6>\n\n\n\n<p id=\"ember60\">Tutti i dati raccolti da <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a> e dai suoi partner di merchandising sono integrati nelle <strong>dashboard di Power BI<\/strong>. I responsabili delle decisioni possono ora visualizzare insight completi tra negozi, regioni e categorie. <\/p>\n\n\n\n<p id=\"ember71\">Queste dashboard forniscono:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient\">\n<li>Trend nella presenza del prodotto e nella qualit\u00e0 dell&#8217;esecuzione,<\/li>\n\n\n\n<li>Metriche di performance per i team sul campo,<\/li>\n\n\n\n<li>Identificazione di lacune ricorrenti nella visibilit\u00e0,<\/li>\n\n\n\n<li>Benchmarking tra regioni e confronti storici.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember60\">Il risultato: un <strong>livello analitico condiviso<\/strong> che sostituisce il reporting soggettivo con una collaborazione basata sui fatti.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" id=\"ember75\">Un nuovo modello di collaborazione tra marchio e agenzie<\/h6>\n\n\n\n<p id=\"ember76\">L&#8217;impatto maggiore di questa trasformazione non \u00e8 tecnologico, ma culturale. <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a> e le sue agenzie di merchandising (terze parti) ora operano su un&#8217;unica versione della verit\u00e0 in <a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/\">Asseco Platform<\/a>. Tutti, dal merchandiser al manager, lavorano sugli stessi dati verificati, ricevono feedback in tempo reale e seguono gli stessi KPI. <\/p>\n\n\n\n<p id=\"ember77\">Questa trasparenza crea fiducia, migliora la responsabilit\u00e0 e accelera le decisioni. \u00c8 un passaggio dal &#8220;controllare il lavoro&#8221; a <strong>&#8220;migliorare insieme il risultato&#8221;.<\/strong> <\/p>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-black-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-6fa5433d331275088fc69ae96322fad5\" id=\"ember78\">Impatto aziendale<\/h6>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-b78d940792086dad3a1f9c8c5eafd351\" id=\"ember79\">I risultati misurabili parlano da soli:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-with-check-gradient has-gray-default-color has-text-color has-link-color wp-elements-00cbae75d63e0eb920159d10aabbef78\">\n<li><strong>Tempo di feedback ridotto da giorni a minuti.<\/strong><\/li>\n\n\n\n<li><strong>La verifica oggettiva con l&#8217;IA garantisce la piena coerenza.<\/strong><\/li>\n\n\n\n<li><strong>La visibilit\u00e0 condivisa accelera la collaborazione e l&#8217;azione.<\/strong><\/li>\n\n\n\n<li><strong>Conformit\u00e0 agli scaffali e KPI di disponibilit\u00e0 migliorati.<\/strong><\/li>\n\n\n\n<li><strong>I manager si concentrano sugli insight, non sulla preparazione dei dati.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-1271d6a5589212c66981f820f8170212\" id=\"ember81\">La catena di reporting, un tempo lineare, \u00e8 diventata un <strong>ciclo di feedback digitale continuo<\/strong>, trasformando il modo in cui OSHEE gestisce la sua retail execution.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-black-default-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3b846196 wp-block-group-is-layout-constrained\" style=\"border-radius:30px;padding-top:var(--wp--preset--spacing--24-px);padding-right:var(--wp--preset--spacing--24-px);padding-bottom:var(--wp--preset--spacing--24-px);padding-left:var(--wp--preset--spacing--24-px)\">\n<h6 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-2cffdf24a07f9b1957c5c25e47c6c603\" id=\"ember78\">Guardando avanti<\/h6>\n\n\n\n<p class=\"has-gray-default-color has-text-color has-link-color wp-elements-2aaee456e7edff7dee927eb2509de875\" id=\"ember79\">Questa base ora supporta ulteriori innovazioni, dal benchmarking tra agenzie agli insight predittivi e all&#8217;integrazione dei dati di sell-out. La visione a lungo termine: un ecosistema di vendita al dettaglio completamente connesso in cui l&#8217;IA non solo rileva ci\u00f2 che \u00e8 accaduto, ma aiuta i team ad anticipare ci\u00f2 che dovrebbe accadere dopo. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"521\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1.png\" alt=\"\" class=\"wp-image-5251\" srcset=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1.png 521w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1-300x300.png 300w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1-150x150.png 150w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1-69x69.png 69w, https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-productspng-1-1-414x414.png 414w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\" id=\"ember84\">Conclusione<\/h6>\n\n\n\n<p class=\"has-text-align-center\" id=\"ember85\">La trasformazione di <a href=\"https:\/\/www.linkedin.com\/company\/osheeofficial\/\">OSHEE<\/a> mostra come un marchio pu\u00f2 trasformare le operazioni quotidiane in negozio in un sistema di intelligence in tempo reale. Combinando il riconoscimento delle immagini, i flussi di lavoro mobili e l&#8217;analisi condivisa, l&#8217;esecuzione sul campo diventa misurabile, fruibile e scalabile, il tutto all&#8217;interno di una soluzione di <a href=\"https:\/\/www.linkedin.com\/showcase\/fmcg-omnichannel-platform-by-asseco\/\">Asseco Platform<\/a>. <\/p>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center has-black-dark-color has-text-color has-link-color wp-elements-d7e7b8e5b727d6c81c066c1694ed424f\" id=\"h-from-shelf-photo-to-business-insight-instantly\"><strong>Dalla foto dello scaffale all&#8217;insight aziendale, istantaneamente.<\/strong><\/h6>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"\/>\n<\/div>\n\n<div class=\"wp-block-group has-black-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a4816e34 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class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indica i campi obbligatori<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_2' id='gform_2'  action='\/it\/wp-json\/wp\/v2\/case-study\/6386#gf_2' data-formid='2' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_2' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_2_1\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gf_left_half only-letters gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_1'>Nome<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_2_1' type='text' value='' class='large'     aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_19\" class=\"gfield gfield--type-email gfield--input-type-email gfield--width-half only-email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_19'>E-mail di lavoro<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_19' id='input_2_19' type='email' value='' class='large'    aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_2_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_17'>Messaggio<\/label><div class='ginput_container ginput_container_textarea'><textarea name='input_17' id='input_2_17' class='textarea small'      aria-invalid=\"false\"   rows='10' cols='50'><\/textarea><\/div><\/div><div id=\"field_2_20\" class=\"gfield gfield--type-captcha gfield--input-type-captcha gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_20'>CAPTCHA<\/label><div id='input_2_20' class='ginput_container ginput_recaptcha' data-sitekey='6LcRXfQqAAAAAH__tiHXodGNopTZLZ-WWh0SzAh7'  data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'><\/div><\/div><fieldset id=\"field_2_9\" class=\"gfield gfield--type-consent gfield--type-choice gfield--input-type-consent gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Acconsento a ricevere altre comunicazioni da Asseco.<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/legend><div class='ginput_container ginput_container_consent'><input name='input_9.1' id='input_2_9_1' type='checkbox' value='1'   aria-required=\"true\" aria-invalid=\"false\"   \/> <label class=\"gform-field-label gform-field-label--type-inline gfield_consent_label\" for='input_2_9_1' >Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#8217;indirizzo: &#111;&#x64;&#111;&#x40;&#97;&#x73;&#115;&#x65;c&#x6f;b&#x73;&#46;&#x70;l o per iscritto all&#8217;indirizzo della sede legale. I tuoi dati saranno trattati al fine di gestire la tua richiesta e organizzare l&#8217;incontro in conformit\u00e0 con la tua richiesta, per il tempo necessario per svolgere tali attivit\u00e0, nonch\u00e9 al fine di accertare, difendersi da pretese per il periodo di prescrizione delle pretese ai sensi delle leggi generalmente applicabili. La base giuridica del trattamento \u00e8 il legittimo interesse del titolare del trattamento (art. 6.par.1.f. RODO). Hai il diritto di accedere, rettificare, cancellare, limitare il trattamento. Hai il diritto di opporti in qualsiasi momento. Hai il diritto di presentare un reclamo al Presidente dell&#8217;Ufficio per la protezione dei dati personali. Per i dettagli, si prega di fare riferimento alla clausola informativa all&#8217;indirizzo: https:\/\/assecobs.pl\/information-clause\/?lang=en. Il conferimento di tutti i dati \u00e8 volontario, ma necessario per gestire la tua richiesta.<\/label><input type='hidden' name='input_9.2' value='Acconsento a ricevere, tramite apparecchiature terminali di telecomunicazione, informazioni commerciali e di marketing su prodotti e servizi relativi alle attivit\u00e0 di Asseco Business Solutions S.A., anche sotto forma di newsletter, ai recapiti che ho fornito via e-mail.* Il titolare del trattamento dei dati personali \u00e8 Asseco Business Solution S.A., con sede a Lublino, via Konrada Wallenroda 4c, 20-607 Lublino. In merito al trattamento dei tuoi dati personali, puoi contattare il Titolare del trattamento all&#039;indirizzo: odo&#64;&#97;&#115;&#115;&#101;&#99;&#x6f;&#x62;&#x73;&#x2e;&#x70;&#x6c; o per iscritto all&#039;indirizzo della sede legale. 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