{"id":10111,"date":"2025-08-13T07:04:44","date_gmt":"2025-08-13T07:04:44","guid":{"rendered":"https:\/\/assecoplatform.com\/2026\/09\/07\/vendor-in-the-gartner-market-guide-de\/"},"modified":"2026-09-07T10:06:00","modified_gmt":"2026-09-07T10:06:00","slug":"gartner-market-guide-retail-execution-management","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/de\/2025\/08\/13\/gartner-market-guide-retail-execution-management\/","title":{"rendered":"Asseco Platform ist im Gartner&reg; Market Guide for Retail Execution Management in Fast-Moving Consumer Goods als Representative Vendor aufgef\u00fchrt"},"content":{"rendered":"\n<style>\n\/* CHG-512 - Komponent 7 (blog hero v1.7) + szkielet TEMPLATE_BLOG_CASESTUDY_v1.\n   Scoped na wlasne ID wpisu: przy kopiowaniu na tlumaczenie ID MUSI sie zmienic (E6). *\/\nbody.postid-10111 .single-header{display:none !important;}\nbody.postid-10111 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-10111 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-10111 .entry-content>:first-child{margin-top:0 !important;}\n\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-sec a{color:#4F46E5;text-decoration:underline;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;overflow-wrap:break-word;hyphens:manual;}\n\/* \u26d4 `hyphens:auto` (dodane w CHG-509 pod niemieckie zlozenia) dzieli po regulach jezyka\n   STRONY, a caly H1 tego wpisu jest angielskim tytulem raportu. 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Asseco Platform ist eines der darin genannten Unternehmen.<\/p><p>Ob das f\u00fcr Sie eine Rolle spielt, h\u00e4ngt von zwei Fragen ab: was ein Market Guide tats\u00e4chlich ist und wie viel vom Retail Execution Management eine Plattform in Ihrem Unternehmen abdecken soll.<\/p><\/div>\n<div class=\"cs-facts\"><div><div class=\"n gradient-text\">April 2025<\/div><div class=\"l\">Erscheinungsdatum<\/div><\/div><div><div class=\"n gradient-text\">Representative Vendor<\/div><div class=\"l\">So lautet die Bezeichnung im Market Guide<\/div><\/div><div><div class=\"n gradient-text\">Retail Execution Management<\/div><div class=\"l\">Der Markt, den der Market Guide f\u00fcr die FMCG-Branche beschreibt<\/div><\/div><\/div>\n<p class=\"cs-prov\">Illustration. Asseco Platform ver\u00f6ffentlicht und vertreibt keine Research-Publikationen von Gartner.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">Die Nennung<\/div>\n<h2>Was Representative Vendor bedeutet<\/h2>\n<p>Representative Vendor ist die Bezeichnung, die Gartner f\u00fcr Unternehmen verwendet, die in einem Market Guide aufgef\u00fchrt sind. Den Market Guide nutzt Gartner dort, wo eine Beschreibung des Marktes mehr bringt, als die Anbieter darin einzuordnen. In diesem Format werden die Anbieter nicht bewertet und nicht positioniert. Wie Gartner das selbst formuliert, steht am Ende dieser Seite im vollen Wortlaut.<\/p>\n<div class=\"cs-quote\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/08\/marcin-grzegorczyk.png\" alt=\"Marcin Grzegorczyk, Director of Market Development and Sales Enablement bei Asseco Platform\" width=\"402\" height=\"420\"\/>\n<blockquote><p>Der Einkauf fragt mich nach Listen wie dieser. Die Leute, die sp\u00e4ter tats\u00e4chlich mit der Plattform arbeiten, wollen von mir wissen, wie es am Regal aussieht. Ich schulde beiden eine Antwort, und nur eine der beiden steht auf der Website von Gartner.<\/p><p class=\"cs-who\">Marcin Grzegorczyk, Director of Market Development &amp; Sales Enablement, Asseco Platform<\/p><\/blockquote>\n<\/div>\n<p>F\u00fcr eine Anbieterliste sind zwei Angaben wichtig: das Datum und der Umfang. Im Market Guide stehen die Anbieter, die Gartner im April 2025 zu diesem Markt gez\u00e4hlt hat. Die Frage, welcher davon zu Ihren Kan\u00e4len, zu Ihren M\u00e4rkten und zur Qualit\u00e4t Ihrer Daten passt, \u00fcberl\u00e4sst der Market Guide Ihnen.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--dark alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">In der Praxis<\/div>\n<h2>Was Retail Execution Management umfasst<\/h2>\n<p>Retail Execution Management, im Deutschen die Regalausf\u00fchrung, umfasst f\u00fcr uns alles zwischen dem Plan, den Sie f\u00fcr einen Laden aufstellen, und dem, was ein Shopper dort im Regal vorfindet. Dazu z\u00e4hlt: welche L\u00e4den besucht werden, was w\u00e4hrend des Besuchs passiert, wie das Regal aussieht, was der Distributor danach verkauft hat und ob die Aktion, f\u00fcr die Sie gezahlt haben, tats\u00e4chlich gelaufen ist.<\/p>\n<p>Auf unserer Plattform verteilt sich diese Arbeit auf f\u00fcnf L\u00f6sungen. Insgesamt hat die Plattform \u00fcber 125.000 Nutzer in 74 L\u00e4ndern. Route-to-Market Optimization entscheidet, welche L\u00e4den wie viel Aufwand wert sind, auch die, die Sie heute noch nicht besuchen. Der Au\u00dfendienst plant die Besuche danach und f\u00fchrt sie mit Sales &amp; Retail Execution durch, und Retail Image Recognition liest die Regalfotos aus, die dabei entstehen. Sell-out-Daten der Distributoren laufen \u00fcber Trade Data Hub ein. In Trade Terms &amp; Settlement werden die Handelsvertr\u00e4ge hinterlegt und die daraus f\u00e4lligen Boni und Auszahlungen abgerechnet.<\/p>\n<p>Perfect Store ist ein Advanced Module der L\u00f6sung Sales &amp; Retail Execution. Es definiert den Standard, nach dem der Au\u00dfendienst im Laden arbeitet, und misst jeden Besuch daran.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">Offenlegung<\/div>\n<h2>Was Gartner \u00fcber die eigenen Research-Publikationen sagt<\/h2>\n<p>Gartner verlangt, dass jeder Verweis auf seine Research-Publikationen mit dem folgenden Hinweis versehen wird. Wir geben ihn im englischen Originalwortlaut wieder.<\/p>\n<p class=\"cs-note\">Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner&#8217;s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/p>\n<p class=\"cs-attr\">Gartner, Market Guide for Retail Execution Management in Fast-Moving Consumer Goods, April 2025, G00768127. GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-cta alignfull\"><div class=\"cs-wrap\">\n<h2>Sie vergleichen Anbieter f\u00fcr Retail Execution Management?<\/h2>\n<p><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/de\/kontaktieren-sie-uns\/\">Kontaktieren Sie uns &#8594;<\/a><\/p>\n<\/div><\/section>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BlogPosting\", \"headline\": \"Asseco Platform ist im Gartner\u00ae Market Guide for Retail Execution Management in Fast-Moving Consumer Goods als Representative Vendor aufgef\u00fchrt\", \"description\": \"Gartner nennt im Market Guide Anbieter, ohne sie zu bewerten. 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Asseco Platform ist eines der darin genannten Unternehmen. Ob das f\u00fcr Sie eine Rolle spielt, h\u00e4ngt von zwei [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[206,1],"tags":[],"class_list":["post-10111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gartner Market Guide Retail Execution: was die Nennung bedeutet - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Gartner nennt im Market Guide Anbieter, ohne sie zu bewerten. 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