{"id":10101,"date":"2025-06-04T12:51:50","date_gmt":"2025-06-04T12:51:50","guid":{"rendered":"https:\/\/assecoplatform.com\/2026\/09\/07\/shoptalk-europe-has-officially-kicked-off-de\/"},"modified":"2026-09-07T06:05:19","modified_gmt":"2026-09-07T06:05:19","slug":"shoptalk-europe-barcelona-messestand","status":"publish","type":"post","link":"https:\/\/assecoplatform.com\/de\/2025\/06\/04\/shoptalk-europe-barcelona-messestand\/","title":{"rendered":"Unser Stand bei Shoptalk Europe in Barcelona: ein Regal, ein Bildschirm, ein Foto"},"content":{"rendered":"\n<style>\n\/* CHG-511 - Komponent 7 (blog hero v1.7) + szkielet TEMPLATE_BLOG_CASESTUDY_v1.\n   Scoped na wlasne ID wpisu: przy kopiowaniu na tlumaczenie ID MUSI sie zmienic (E6). *\/\nbody.postid-10101 .single-header{display:none !important;}\nbody.postid-10101 .single-content-wrapper{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-10101 .entry-content{margin-top:0 !important;padding-top:0 !important;}\nbody.postid-10101 .entry-content>:first-child{margin-top:0 !important;}\n\n.cs-sec{padding:76px 0;}\n.cs-sec .cs-wrap{max-width:1000px;margin:0 auto;padding:0 24px;}\n.cs-sec--white{background:#fff;}\n.cs-sec--dark{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 50%,#0B1E3F 100%);color:#fff;}\n.cs-sec h2{font-size:clamp(28px,3vw,40px);line-height:1.2;margin:0 0 24px;color:#0B1E3F;font-weight:700;}\n.cs-sec--dark h2{color:#fff;}\n.cs-sec p{font-size:18px;line-height:1.7;color:#334155;margin:0 0 20px;}\n.cs-sec p:last-child{margin-bottom:0;}\n.cs-sec--dark p{color:rgba(255,255,255,0.85);}\n.cs-eyebrow{font-size:14px;letter-spacing:2px;text-transform:uppercase;color:#64748B;margin-bottom:16px;font-weight:600;}\n.cs-sec--dark .cs-eyebrow{color:#94A3B8;}\n.gradient-text{background:linear-gradient(90deg,#F59E0B,#EC4899,#8B5CF6);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}\n.cs-sec a{color:#4F46E5;text-decoration:underline;}\n.cs-sec--dark a{color:#fff;text-decoration:underline;}\n\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;overflow-wrap:break-word;hyphens:auto;}\n.cs-hero img{width:auto;max-width:100%;height:auto;max-height:560px;border-radius:16px;box-shadow:0 20px 60px rgba(0,0,0,0.4);display:block;margin:0 auto;}\n.cs-hgrid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:48px;align-items:center;}\n.cs-hlead{margin-top:34px;columns:2;column-gap:48px;}\n.cs-hlead p{margin:0 0 18px;}\n.cs-hlead p:last-child{margin-bottom:0;}\n.cs-hero .cs-facts{display:flex;gap:44px;margin:46px 0 0;padding-top:30px;border-top:1px solid rgba(255,255,255,0.18);}\n.cs-hero .cs-facts>div{flex:1 1 0;min-width:0;display:block;}\n.cs-hero .cs-facts .n{font-size:32px;line-height:1.1;margin:0 0 10px;font-weight:800;}\n.cs-hero .cs-facts .l{font-size:15px;line-height:1.5;color:rgba(255,255,255,0.75);}\n.cs-prov{font-size:14px;font-style:italic;color:#94A3B8;margin:26px 0 0;}\n\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 18px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-sec p.cs-foot{font-size:14px;color:#94A3B8;font-style:italic;line-height:1.6;max-width:760px;margin:34px auto 0;text-align:center;}\n\n@media(max-width:781px){\n.cs-hgrid{grid-template-columns:1fr !important;}\n.cs-hlead{columns:1;column-gap:0;margin-top:24px;}\n.cs-hero .cs-facts{flex-direction:column;gap:24px;}\n}\n<\/style>\n\n\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\" style=\"padding:80px 0 92px;\">\n<div class=\"cs-wrap\">\n<div class=\"cs-hgrid\">\n<div><div class=\"cs-eyebrow\">Veranstaltungen<\/div>\n<h1>Unser Stand bei <span class=\"gradient-text\">Shoptalk Europe<\/span> in Barcelona: ein Regal, ein Bildschirm, ein Foto<\/h1><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/06\/1748853009125-1024x576.jpeg\" alt=\"Unser Stand bei Shoptalk Europe 2025 in Barcelona: ein Regal mit abgepackten Produkten, dahinter ein Bildschirm, auf dem ein Tablet ein Ladenregal fotografiert, daneben eine Person aus unserem Team\" width=\"1024\" height=\"576\"\/><\/div>\n<\/div>\n<div class=\"cs-hlead\"><p>Wir hatten einen Stand bei <a href=\"https:\/\/europe.shoptalk.com\/\">Shoptalk Europe<\/a> 2025 in Barcelona, am Eingang zur B\u00fchne Ferrum Stage. Dazu geh\u00f6rten eine bedruckte R\u00fcckwand, ein Regal mit abgepackten Produkten, ein Bildschirm und ein Tablet auf der Theke.<\/p><p>Im Mittelpunkt stand das Regal. Was wir dort aufgebaut hatten, sollte zeigen, was passiert, wenn jemand ein Regal fotografiert und das Bild als Daten zur\u00fcckkommt.<\/p><\/div>\n<div class=\"cs-facts\"><div><div class=\"n gradient-text\">E156<\/div><div class=\"l\">Unsere Standnummer<\/div><\/div><div><div class=\"n gradient-text\">2.\u20134. Juni 2025<\/div><div class=\"l\">Messetermine<\/div><\/div><div><div class=\"n gradient-text\">Barcelona<\/div><div class=\"l\">Fira Barcelona Gran Via<\/div><\/div><\/div>\n<p class=\"cs-prov\">Aufgenommen an unserem Stand bei Shoptalk Europe 2025.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-sec--white alignfull\"><div class=\"cs-wrap\">\n<div class=\"cs-eyebrow\">Auf dem Stand<\/div>\n<h2>Ein Regal, ein Bildschirm und ein Foto<\/h2>\n<p>Auf dem Regal standen abgepackte Produkte, wie sie in jedem Laden im Regal stehen. Auf dem Bildschirm dahinter war zu sehen, wie zwei H\u00e4nde ein Tablet vor ein Ladenregal hielten und das Regal fotografierten.<\/p>\n<p>Auf der R\u00fcckwand stand der damalige Produktname: Digital Shelf Recognition. Heute hei\u00dft das Produkt Retail Image Recognition. Es erkennt die Produkte im Regal und z\u00e4hlt ihre Facings. Dazu markiert es, an welcher Stelle jedes Produkt steht.<\/p>\n<p>Aus dieser Auswertung entstehen Aufgaben und Bestellungen, dazu der Termin f\u00fcr den n\u00e4chsten Besuch. All das geht an den Au\u00dfendienst zur\u00fcck und l\u00e4uft in Sales &amp; Retail Execution, der mobilen L\u00f6sung, in der das Team arbeitet.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"cs-sec cs-cta alignfull\"><div class=\"cs-wrap\">\n<h2>M\u00f6chten Sie Retail Image Recognition an einem echten Regal sehen?<\/h2>\n<p><a class=\"cs-btn\" href=\"https:\/\/assecoplatform.com\/de\/kontaktieren-sie-uns\/\">Kontakt aufnehmen &#8594;<\/a><\/p>\n<p class=\"cs-foot\">Im Juni 2026 waren wir erneut bei Shoptalk Europe. <a href=\"https:\/\/assecoplatform.com\/de\/2026\/06\/19\/shoptalk-europe-2026\/\">Den R\u00fcckblick auf 2026 finden Sie hier<\/a>.<\/p>\n<\/div><\/section>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BlogPosting\", \"headline\": \"Unser Stand bei Shoptalk Europe in Barcelona: ein Regal, ein Bildschirm, ein Foto\", \"description\": \"Unser Stand E156 bei Shoptalk Europe 2025 in Barcelona, am Eingang zur B\u00fchne Ferrum Stage. 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Dazu geh\u00f6rten eine bedruckte R\u00fcckwand, ein Regal mit abgepackten Produkten, ein Bildschirm und ein Tablet auf der Theke. Im Mittelpunkt stand das Regal. Was wir [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":10102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[204,1],"tags":[],"class_list":["post-10101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference-de","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unser Stand bei Shoptalk Europe 2025 in Barcelona - Asseco Platform<\/title>\n<meta name=\"description\" content=\"Unser Stand E156 bei Shoptalk Europe 2025 in Barcelona, am Eingang zur B\u00fchne Ferrum Stage. 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