{"id":7975,"date":"2026-05-06T13:20:48","date_gmt":"2026-05-06T13:20:48","guid":{"rendered":"https:\/\/assecoplatform.com\/perfect-store-de\/"},"modified":"2026-05-11T12:45:30","modified_gmt":"2026-05-11T12:45:30","slug":"perfect-store","status":"publish","type":"page","link":"https:\/\/assecoplatform.com\/de\/perfect-store\/","title":{"rendered":"Perfect Store"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ir-page is-layout-flow wp-block-group-is-layout-flow\">\n\n\n<p class=\"screen-reader-text\">Perfect Store Software von Asseco Platform: Advanced Module in Mobile Touch &mdash; der Au\u00dfendienst-App unserer Sales &amp; Retail Execution (SRE) Plattform &mdash; mit KPI-Audits, Scoring und Retail Image Recognition f\u00fcr FMCG-Au\u00dfendienstteams.<\/p>\n\n\n<section class=\"wp-block-group alignfull ir-hero is-layout-flow wp-block-group-is-layout-flow\">\n<style>\n.hero__rotator-frame {\n  position: absolute;\n  top: 50%;\n  right: max(3vw, 2rem);\n  transform: translateY(-50%);\n  width: min(480px, 38vw); \/* CHG-215 *\/\n  aspect-ratio: 3 \/ 4;\n  z-index: 1;\n  pointer-events: none;\n}\n.hero__rotator-frame img {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  object-fit: contain;\n  opacity: 0;\n  filter: drop-shadow(0 30px 60px rgba(0,0,0,0.5));\n  border-radius: 32px;\n  animation-duration: 18s;\n  animation-iteration-count: infinite;\n  animation-timing-function: ease-in-out;\n  animation-fill-mode: backwards;\n}\n.hero__rotator-frame img:nth-child(1) {\n  animation-name: heroPSRotateFirst;\n  animation-delay: 0s;\n}\n.hero__rotator-frame img:nth-child(2) {\n  animation-name: heroPSRotate;\n  animation-delay: 6s;\n}\n.hero__rotator-frame img:nth-child(3) {\n  animation-name: heroPSRotate;\n  animation-delay: 12s;\n}\n@keyframes heroPSRotateFirst {\n  \/* screen 1: visible from load, fade out, then back in on loop *\/\n  0%, 28%   { opacity: 1; }\n  33%, 94%  { opacity: 0; }\n  100%      { opacity: 1; }\n}\n@keyframes heroPSRotate {\n  \/* screens 2 & 3: backwards fill = opacity 0 in pre-delay; smooth fade in at start *\/\n  0%        { opacity: 0; }\n  5%, 33%   { opacity: 1; }\n  38%, 100% { opacity: 0; }\n}\n@media (prefers-reduced-motion: reduce) {\n  .hero__rotator-frame img { animation: none; opacity: 0; }\n  .hero__rotator-frame img:first-child { opacity: 1; }\n}\n@media (max-width: 992px) {\n  .hero__rotator-frame {\n    position: relative;\n    top: auto;\n    right: auto;\n    transform: none;\n    margin: var(--space-10) auto 0;\n    width: min(360px, 75vw);\n  }\n}\n\n.hero__bg {\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(135deg, #0a0e27 0%, #1a1d3a 45%, #2a1d4d 100%);\n  z-index: 0;\n  pointer-events: none;\n}\n.hero__bg::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background:\n    radial-gradient(ellipse 60% 50% at 75% 50%, rgba(120, 80, 200, 0.25) 0%, transparent 60%),\n    radial-gradient(ellipse 40% 60% at 20% 30%, rgba(60, 120, 200, 0.18) 0%, transparent 65%);\n  pointer-events: none;\n}\n\n\/* CHG-214: gentle hero compact \u2014 preserve template flex, just enforce containment + reasonable height *\/\n.ir-hero {\n  position: relative !important;          \/* containment for .hero__bg absolute *\/\n  min-height: auto !important;            \/* drop template forced 100vh *\/\n  padding-top: clamp(72px, 9vh, 140px) !important;\n  padding-bottom: clamp(56px, 7vh, 96px) !important;\n  align-items: flex-start !important;     \/* in case template uses flex-end *\/\n}\n<\/style>\n<div class=\"hero__bg\" aria-hidden=\"true\"><\/div>\n<div class=\"hero__rotator-frame\" aria-hidden=\"true\">\n  <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Brand-Dashboard-light-mode.png\" alt=\"\" loading=\"eager\" decoding=\"async\" \/>\n  <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Brand-Displays-light-mode.png\" alt=\"\" loading=\"eager\" decoding=\"async\" \/>\n  <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Brand-Summary-light-mode.png\" alt=\"\" loading=\"eager\" decoding=\"async\" \/>\n<\/div>\n  <div class=\"hero__content-wrapper container-wide\">\n    <p class=\"hero__eyebrow\" style=\"font-size:var(--text-14);font-weight:var(--font-weight-semibold);text-transform:uppercase;letter-spacing:0.08em;color:var(--color-gray-light);margin-bottom:var(--space-4);\">Perfect Store<\/p>\n    <h1 style=\"max-width:640px;\">Verwandeln Sie Perfect Store von einer Folie <span class=\"gradient-text\">in einen messbaren KPI.<\/span><\/h1>\n    <p style=\"color:var(--color-gray-light);font-size:var(--text-18);max-width:640px;margin-bottom:var(--space-8);\">Mobile Touch &mdash; die Au\u00dfendienst-App unserer Sales &amp; Retail Execution (SRE) Plattform &mdash; \u00fcbersetzt Ihre Perfect Store Strategie in messbare, gepr\u00fcfte KPIs, automatisch bei jedem Besuch berechnet. Ihre Standards, endlich konsequent umgesetzt.<\/p>\n    <div class=\"hero__buttons\" style=\"max-width:640px;\">\n      <div class=\"wp-block-button is-style-arrow-right-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/contact-us-asseco-platform\/\">Demo buchen<\/a><\/div>\n      <div class=\"wp-block-button is-style-underline-white\"><a class=\"wp-block-button__link wp-element-button\" href=\"#how-it-works\">So funktioniert es<\/a><\/div>\n    <\/div>\n    <div class=\"hero__stats\" style=\"max-width:640px;\">\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">+18%<\/span>\n        <span class=\"hero__stat-label\">Umsatzwachstum<\/span>\n        <span class=\"hero__stat-context\">Filialen mit Perfect Store Score &gt;80%<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">&minus;35%<\/span>\n        <span class=\"hero__stat-label\">Berichtszeit pro Besuch<\/span>\n        <span class=\"hero__stat-context\">Pro Au\u00dfendienstmitarbeiter, pro Besuch<\/span>\n      <\/div>\n      <div class=\"hero__stat\">\n        <span class=\"hero__stat-value\">+22%<\/span>\n        <span class=\"hero__stat-label\">Regalverf\u00fcgbarkeit<\/span>\n        <span class=\"hero__stat-context\">Nach Rollout des Audit-Programms<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"section bg-gray logos-strip\">\n  <div class=\"container-wide text-center\">\n    <h4>Vertrauen der f\u00fchrenden FMCG-Marken weltweit<\/h4>\n    <div class=\"logos-grid\" style=\"display:flex;justify-content:center;align-items:center;gap:var(--space-12);flex-wrap:wrap;\">\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/nestle.svg\" alt=\"Nestl\u00e9 logo\" class=\"client-logo\"><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/kraft-heinz.svg\" alt=\"Kraft Heinz logo\" class=\"client-logo\"><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/coca-cola-hbc.svg\" alt=\"Coca-Cola HBC logo\" class=\"client-logo\"><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/ferrero.svg\" alt=\"Ferrero logo\" class=\"client-logo\"><\/div>\n      <div class=\"logo-item\"><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2024\/08\/Ref-logo-Henkel.png\" alt=\"Henkel logo\" class=\"client-logo\"><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 1: The Problem -->\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Das Problem<\/span>\n    <h3 style=\"margin-bottom:var(--space-6);\">Ihr Perfect Store lebt in einer PowerPoint. <span class=\"gradient-text\">Ihre Regale wissen nichts davon.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:720px;margin-bottom:var(--space-12);\">Sie haben die Standards definiert. Sie haben das Template gebaut. Ihre Au\u00dfendienstler haken K\u00e4stchen ab. Aber wenn 85% Perfect Store Compliance mit Out-of-Stock in jeder dritten Filiale koexistieren &mdash; ist das Problem nicht Ihre Strategie. Es ist die Art, wie sie gemessen wird.<\/p>\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:var(--space-8);margin-bottom:var(--space-12);\">\n      <div>\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-5);\">Ohne strukturierte Perfect Store Ausf\u00fchrung<\/p>\n        <ul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--space-4);\">\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>Au\u00dfendienstler melden Compliance selbst &mdash; Ja\/Nein-Checkboxen ohne objektive Verifizierung<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>85% Perfect Store Score auf dem Papier, Out-of-Stock in jeder dritten Filiale in der Praxis<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>Keine Daten, um mit dem Handel \u00fcber die Regalqualit\u00e4t zu sprechen &mdash; nur Erkl\u00e4rungen<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>Manager erfahren von Ausf\u00fchrungsproblemen erst beim Quartalsreview, nicht in der Filiale<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>Unterschiedliche Standards f\u00fcr Kan\u00e4le, Segmente und Regionen &mdash; in Excel nicht steuerbar<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-red);font-weight:700;flex-shrink:0;\">&#x2715;<\/span><span>Au\u00dfendienstler erhalten kein Echtzeit-Feedback &mdash; kein Score, keine n\u00e4chste Aktion, kein Bonusbezug<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-5);\">Mit Perfect Store in Mobile Touch (unserer SRE Au\u00dfendienst-App)<\/p>\n        <ul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--space-4);\">\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Ihre Standards werden zu messbaren KPIs &mdash; bei jedem Besuch automatisch bewertet<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Retail Image Recognition f\u00fcllt Distributions- und Facing-Daten aus &mdash; keine subjektiven Sch\u00e4tzungen<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Objektiver Perfect Store Score pro Filiale, pro Kanal, pro Au\u00dfendienstler &mdash; bereit f\u00fcr Handelsgespr\u00e4che<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Manager sehen die schw\u00e4chsten Filialen in Echtzeit &mdash; und k\u00f6nnen handeln, bevor das Quartal endet<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Konfigurierbare Templates pro Segment, Kanal und Region &mdash; ohne IT-Einbindung<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);align-items:flex-start;\"><span style=\"color:var(--color-green);font-weight:700;flex-shrink:0;\">&#x2713;<\/span><span>Au\u00dfendienstler sehen ihren Score live in der Filiale &mdash; und den Bonus-Effekt vor dem Verlassen<\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 2: How It Works -->\n\n<section class=\"section bg-dark\" id=\"how-it-works\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\" style=\"color:var(--color-gray-light);\">So funktioniert es<\/span>\n    <h3 style=\"margin-bottom:var(--space-6);color:#fff;\">Drei Schritte vom Regalstandard <span class=\"gradient-text\">zur kommerziellen Entscheidung.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-light);max-width:680px;margin-bottom:var(--space-12);\">Perfect Store, als Advanced Module in Mobile Touch &mdash; unserer Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App &mdash; verwandelt Ihre Strategie in einen geschlossenen Kreislauf: von der KPI-Definition im Back-Office \u00fcber die Ausf\u00fchrung im Feld bis zu Live-Analytics in One View.<\/p>\n    <style>\n      .ps-howit-row { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-12); align-items: center; margin-bottom: var(--space-16); }\n      .ps-howit-row .ps-howit-image img { width: 100%; height: auto; border-radius: 12px; box-shadow: 0 24px 60px rgba(0, 0, 0, 0.45); border: 1px solid rgba(255, 255, 255, 0.08); display: block; }\n      .ps-howit-row .ps-howit-image.is-mobile img { max-width: 340px; margin: 0 auto; box-shadow: 0 24px 60px rgba(0, 0, 0, 0.55); border-radius: 24px; }\n      .ps-howit-row .ps-howit-image .img-caption { font-size: var(--text-13); color: var(--color-gray-light); opacity: 0.65; text-align: center; margin-top: var(--space-3); }\n      .ps-howit-row .ps-howit-content .step-num { font-size: var(--text-48); font-weight: var(--font-weight-bold); background: var(--gradient-brand); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; margin-bottom: var(--space-4); line-height: 1; }\n      .ps-howit-row .ps-howit-content h4 { color: #fff; margin-bottom: var(--space-3); }\n      .ps-howit-row .ps-howit-content > p { color: var(--color-gray-light); font-size: var(--text-15); margin-bottom: var(--space-5); }\n      .ps-howit-row .ps-howit-content ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: var(--space-2); }\n      .ps-howit-row .ps-howit-content li { color: var(--color-gray-light); font-size: var(--text-14); display: flex; gap: var(--space-2); }\n      .ps-howit-row .ps-howit-content li > span.arrow { color: var(--color-accent); flex-shrink: 0; }\n      @media (max-width: 992px) {\n        .ps-howit-row { grid-template-columns: 1fr; gap: var(--space-6); margin-bottom: var(--space-12); }\n        .ps-howit-row .ps-howit-image { order: -1; }\n      }\n    <\/style>\n\n    <!-- Row 01: image LEFT, text RIGHT -->\n    <div class=\"ps-howit-row\">\n      <div class=\"ps-howit-image\">\n        <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Perfect-Store-Back-office.png\" alt=\"Perfect Store Back-Office \u2014 Definition der KPI-Regeln in der Sales &amp; Retail Execution Plattform von Asseco Platform\" loading=\"lazy\" decoding=\"async\">\n        <div class=\"img-caption\">Back-Office &mdash; Definition der Perfect Store Regeln f\u00fcr H-Milch, Modern Trade, Segment A.<\/div>\n      <\/div>\n      <div class=\"ps-howit-content\">\n        <div class=\"step-num\">01<\/div>\n        <h4>Im Back-Office definieren und konfigurieren<\/h4>\n        <p>Bauen Sie Ihr KPI-Modell und bringen Sie es in den Au\u00dfendienst. Im Back-Office unserer Sales &amp; Retail Execution (SRE) Plattform w\u00e4hlen Sie Messbereiche (Distribution, Sichtbarkeit, Preis, Promotions, POS), vergeben Sie Gewichte (Summe 100), legen Sie Scoring-Formeln pro Kanal und Filialsegment fest und \u00fcbersetzen Sie das Modell in Audit-Formulare, Filial-Templates, Planogramme, Multimedia-Briefings und Besuchschecklisten. Die komplette Konfiguration wird auf Mobile Touch &mdash; die Au\u00dfendienst-App auf dem Ger\u00e4t des Mitarbeiters &mdash; ausgerollt &mdash; ohne IT-Einbindung, vollst\u00e4ndig in der Hand des Trade Marketings.<\/p>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>KPI-Bereiche, Gewichte und Scoring-Formeln pro Kanal und Segment<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Audit-Formulare, Planogramme, Multimedia-Briefings und Besuchschecklisten<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Auf dem Ger\u00e4t des Mitarbeiters &mdash; vollst\u00e4ndig offline, ohne Ausdrucke<\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <!-- Row 02: text LEFT, image RIGHT (mobile portrait) -->\n    <div class=\"ps-howit-row\">\n      <div class=\"ps-howit-content\">\n        <div class=\"step-num\">02<\/div>\n        <h4>Bei jedem Besuch ausf\u00fchren<\/h4>\n        <p>Der Au\u00dfendienstmitarbeiter pr\u00fcft die Filiale Besuch f\u00fcr Besuch &mdash; jedes KPI manuell auf einem strukturierten Formular: Distribution pro SKU, Facing-Z\u00e4hlung, Planogramm-Compliance, POS-Material, Zweitplatzierungen, Preiskontrolle. Der Perfect Store Score aktualisiert sich in Echtzeit w\u00e4hrend des Audits &mdash; direkt am Regal, vollst\u00e4ndig offline. <strong>Optionales Add-on:<\/strong> Retail Image Recognition automatisiert die zeitaufw\u00e4ndigsten Teile &mdash; ein einziges Regalfoto f\u00fcllt Distributions- und Facing-Daten mit &gt;98% Genauigkeit aus.<\/p>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Manuelles Audit pro KPI &mdash; Distribution, Facing, Planogramm, POS, Preis<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Perfect Store Score in Echtzeit in der Filiale, vollst\u00e4ndig offline<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Optionales Add-on: Retail Image Recognition f\u00fcr automatische Datenausf\u00fcllung per Regalfoto<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"ps-howit-image is-mobile\">\n        <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/KV-Dashboard-dark-mode.png\" alt=\"Mobile Touch Au\u00dfendienst-App &mdash; Perfect Store Marken-Dashboard mit KPI-Scoring und \u00dcbersicht der Regalausf\u00fchrung\" loading=\"lazy\" decoding=\"async\">\n        <div class=\"img-caption\">Mobile Touch (SRE) &mdash; die Sicht des Au\u00dfendienstmitarbeiters auf das Perfect Store Dashboard w\u00e4hrend eines Filialbesuchs.<\/div>\n      <\/div>\n    <\/div>\n\n    <!-- Row 03: image LEFT, text RIGHT -->\n    <div class=\"ps-howit-row\">\n      <div class=\"ps-howit-image\">\n        <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Perfect-Store-One-View.png\" alt=\"One View Dashboard &mdash; Perfect Store Analytics mit KPI-Compliance, regionalen Scores, Filial-Rankings, Au\u00dfendienst-Performance und SKU-Compliance-L\u00fccken\" loading=\"lazy\" decoding=\"async\">\n        <div class=\"img-caption\">One View &mdash; Perfect Store Performance-Dashboard f\u00fcr Trade Marketing Manager und Vertriebsleiter.<\/div>\n      <\/div>\n      <div class=\"ps-howit-content\">\n        <div class=\"step-num\">03<\/div>\n        <h4>In One View analysieren<\/h4>\n        <p>Nach der Synchronisation flie\u00dfen alle Perfect Store Daten in One View &mdash; die Analytics-Schicht von Asseco Platform, die in jedem Produkt integriert ist. Trade Marketing Manager und Vertriebsleiter erhalten Live-Dashboards: Filial-Rankings, Trends auf Kanalebene, KPI-Aufschl\u00fcsselungen, Anomalien und Drilldowns nach SKU, Filialsegment, Region und Au\u00dfendienstmitarbeiter. Kampagnen vergleichen, Hypothesen validieren, handelsfertige Reports erstellen &mdash; alles auf demselben Datenmodell, das der Au\u00dfendienstler im Feld gepr\u00fcft hat.<\/p>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Live-Dashboards in One View &mdash; Rankings, Trends, Anomalien<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Drilldowns nach KPI, Filialsegment, Kanal, Region, Au\u00dfendienstmitarbeiter<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Kanal\u00fcbergreifende Analytics, bereit f\u00fcr Handelsgespr\u00e4che<\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 3: Business Value -->\n\n<section class=\"section bg-white\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Business Value<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);\">Warum entscheiden sich Trade Marketing Manager f\u00fcr Perfect Store <span class=\"gradient-text\">statt Excel und Bauchgef\u00fchl?<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Vier F\u00e4higkeiten, die ein Perfect Store Programm von einer Compliance-\u00dcbung in einen Wachstumsmotor verwandeln.<\/p>\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:var(--space-1);\">\n      <div style=\"background:var(--color-bg-light);padding:var(--space-8);border-radius:12px 0 0 0;\">\n        <h4 style=\"margin-bottom:var(--space-3);\">Objektivit\u00e4t<\/h4>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-4);\">Jeder Perfect Store Score basiert auf einem strukturierten Audit-Formular &mdash; nicht auf dem, was der Au\u00dfendienstmitarbeiter melden wollte. Jedes KPI wird manuell gegen definierte Regeln gepr\u00fcft, mit Kreuzvalidierung zwischen Au\u00dfendienst und Admin. Der Score ist konsistent, vergleichbar und in Handelsgespr\u00e4chen belastbar. <strong>Optionales Add-on:<\/strong> Retail Image Recognition automatisiert Distributions- und Facing-Daten aus Regalfotos und reduziert die Audit-Zeit.<\/p>\n      <\/div>\n      <div style=\"background:var(--color-bg-light);padding:var(--space-8);border-radius:0 12px 0 0;margin-left:2px;\">\n        <h4 style=\"margin-bottom:var(--space-3);\">Konfigurierbarkeit<\/h4>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-4);\">Ihr KPI-Modell, Ihre Regeln. Definieren Sie Messbereiche, vergeben Sie Gewichte, legen Sie Scoring-Formeln fest und f\u00fcgen Sie Multimedia-Richtlinien hinzu &mdash; alles ohne IT. Unterschiedliche Standards pro Kanal, Segment oder Region. Aktualisieren Sie sie, wenn Ihr Business sich \u00e4ndert, nicht wenn die IT Zeit hat.<\/p>\n      <\/div>\n      <div style=\"background:var(--color-bg-light);padding:var(--space-8);border-radius:0 0 0 12px;margin-top:2px;\">\n        <h4 style=\"margin-bottom:var(--space-3);\">Echtzeit-Scoring<\/h4>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-4);\">Der Au\u00dfendienstmitarbeiter sieht seinen Perfect Store Score am Regal &mdash; bevor er die Filiale verl\u00e4sst. Der Manager sieht das komplette Team-Dashboard nach der Synchronisation. Kein Warten auf Wochenberichte. Wer dauerhaft unter Plan liegt, ist sofort sichtbar &mdash; nicht erst nach Quartalsende.<\/p>\n      <\/div>\n      <div style=\"background:var(--color-bg-light);padding:var(--space-8);border-radius:0 0 12px 0;margin-top:2px;margin-left:2px;\">\n        <h4 style=\"margin-bottom:var(--space-3);\">Bindung an Motivation<\/h4>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-4);\">Verbinden Sie den Perfect Store Score direkt mit der Bonusberechnung des Au\u00dfendienstmitarbeiters \u00fcber das Motivation-Modul. Au\u00dfendienstler sehen den Bonus-Effekt live auf demselben Bildschirm wie ihr Audit. Die Qualit\u00e4t der Regalausf\u00fchrung wird zu einem greifbaren, pers\u00f6nlichen Ergebnis &mdash; nicht zu einem abstrakten Unternehmensziel.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 4: MDM Deep-Dive -->\n\n<section class=\"section bg-gray\" id=\"kpi-model\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">KPI-Modell<\/span>\n    <h3 style=\"margin-bottom:var(--space-6);\">Ihr Perfect Store Standard, <span class=\"gradient-text\">\u00fcbersetzt in eine Scoring-Engine.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Jedes Perfect Store Programm ist anders. Mobile Touch &mdash; unsere Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App &mdash; unterst\u00fctzt eine vollst\u00e4ndig konfigurierbare dreistufige KPI-Hierarchie \u2014 gewichtet, gedeckelt und bei jedem Besuch automatisch aggregiert.<\/p>\n\n    <style>\n      .ps-kpi-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-10); align-items: start; margin-bottom: var(--space-12); }\n\n      .ps-kpi-tree h4 { margin-bottom: var(--space-6); }\n      .ps-kpi-tree-list { display: flex; flex-direction: column; gap: var(--space-3); }\n      .ps-kpi-card { background: #fff; border-radius: 10px; padding: var(--space-5); box-shadow: 0 1px 3px rgba(0, 0, 0, 0.04); border: 1px solid rgba(0, 0, 0, 0.04); display: flex; gap: var(--space-4); align-items: flex-start; position: relative; overflow: hidden; }\n      .ps-kpi-card::before { content: \"\"; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; }\n      .ps-kpi-card.is-l1::before { background: linear-gradient(180deg, #4f46e5 0%, #7c3aed 100%); }\n      .ps-kpi-card.is-l2::before { background: #6c63ff; }\n      .ps-kpi-card.is-l3::before { background: #a78bfa; }\n      .ps-kpi-card.is-l2 { margin-left: var(--space-6); }\n      .ps-kpi-card.is-l3 { margin-left: calc(var(--space-6) * 2); }\n      .ps-kpi-badge { width: 38px; height: 38px; border-radius: 10px; display: inline-flex; align-items: center; justify-content: center; font-weight: 700; font-size: var(--text-13); color: #fff; flex-shrink: 0; box-shadow: 0 4px 10px rgba(0, 0, 0, 0.12); }\n      .ps-kpi-badge.is-l1 { background: linear-gradient(135deg, #4f46e5 0%, #7c3aed 100%); }\n      .ps-kpi-badge.is-l2 { background: #6c63ff; }\n      .ps-kpi-badge.is-l3 { background: #a78bfa; }\n      .ps-kpi-card-body { flex: 1; min-width: 0; }\n      .ps-kpi-card-title { font-weight: var(--font-weight-semibold); color: var(--color-dark); margin-bottom: var(--space-1); font-size: var(--text-15); }\n      .ps-kpi-card-desc { font-size: var(--text-13); color: var(--color-gray-mid); line-height: 1.55; }\n\n      .ps-formula h4 { margin-bottom: var(--space-6); }\n      .ps-formula-card { background: #fff; border-radius: 12px; padding: var(--space-6); box-shadow: 0 1px 3px rgba(0, 0, 0, 0.04); border: 1px solid rgba(0, 0, 0, 0.04); }\n      .ps-formula-row { display: grid; grid-template-columns: 1fr auto 1.5fr; gap: var(--space-3); align-items: center; padding: var(--space-2) 0; }\n      .ps-formula-row + .ps-formula-row { border-top: 1px dashed rgba(0, 0, 0, 0.06); }\n      .ps-formula-row .ps-formula-label { font-size: var(--text-13); color: var(--color-gray-mid); font-weight: 500; }\n      .ps-formula-row .ps-formula-eq { color: var(--color-gray-mid); font-weight: 700; font-size: var(--text-15); }\n      .ps-formula-row .ps-formula-expr { font-family: \"SF Mono\", Menlo, Consolas, monospace; font-size: var(--text-13); color: var(--color-dark); }\n      .ps-cap-tag { display: inline-flex; align-items: center; gap: 4px; font-size: var(--text-11); color: #6c63ff; background: rgba(99, 102, 241, 0.10); 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border-top: 1px solid rgba(0, 0, 0, 0.06); }\n      .ps-cap-note strong { color: #6c63ff; }\n      .ps-formula-section-divider { height: 1px; background: rgba(0, 0, 0, 0.06); margin: var(--space-6) 0; }\n\n      .ps-example-label { font-size: var(--text-14); font-weight: var(--font-weight-semibold); color: var(--color-dark); margin-bottom: var(--space-4); }\n      .ps-kpi-bars { display: flex; flex-direction: column; gap: var(--space-3); }\n      .ps-kpi-bar-row { display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(0, 2fr) 50px; gap: var(--space-3); align-items: center; font-size: var(--text-13); }\n      .ps-kpi-bar-name { color: var(--color-gray-mid); }\n      .ps-kpi-bar-track { background: rgba(99, 102, 241, 0.10); border-radius: 999px; height: 10px; overflow: hidden; position: relative; }\n      .ps-kpi-bar-fill { height: 100%; background: linear-gradient(90deg, #6c63ff 0%, #a78bfa 100%); border-radius: 999px; }\n      .ps-kpi-bar-pct { font-weight: 700; color: var(--color-dark); text-align: right; }\n\n      @media (max-width: 992px) {\n        .ps-kpi-grid { grid-template-columns: 1fr; gap: var(--space-8); }\n        .ps-kpi-card.is-l2 { margin-left: var(--space-4); }\n        .ps-kpi-card.is-l3 { margin-left: calc(var(--space-4) * 2); }\n        .ps-formula-row { grid-template-columns: 1fr; gap: var(--space-1); padding: var(--space-3) 0; }\n        .ps-formula-row .ps-formula-eq { display: none; }\n        .ps-kpi-bar-row { grid-template-columns: 1fr 50px; grid-template-rows: auto auto; gap: var(--space-1) var(--space-3); }\n        .ps-kpi-bar-name { grid-column: 1 \/ 3; }\n        .ps-kpi-bar-track { grid-column: 1; }\n        .ps-kpi-bar-pct { grid-column: 2; }\n      }\n    <\/style>\n\n    <div class=\"ps-kpi-grid\">\n      <div class=\"ps-kpi-tree\">\n        <h4>Dreistufige KPI-Struktur<\/h4>\n        <div class=\"ps-kpi-tree-list\">\n          <div class=\"ps-kpi-card is-l1\">\n            <div class=\"ps-kpi-badge is-l1\">L1<\/div>\n            <div class=\"ps-kpi-card-body\">\n              <p class=\"ps-kpi-card-title\">Perfect Store Total<\/p>\n              <p class=\"ps-kpi-card-desc\">Gesamter Perfect Store Score f\u00fcr die Filiale &mdash; die eine Zahl, die Rankings, Boni und Handelsgespr\u00e4che steuert.<\/p>\n            <\/div>\n          <\/div>\n          <div class=\"ps-kpi-card is-l2\">\n            <div class=\"ps-kpi-badge is-l2\">L2<\/div>\n            <div class=\"ps-kpi-card-body\">\n              <p class=\"ps-kpi-card-title\">Messbereiche<\/p>\n              <p class=\"ps-kpi-card-desc\">Distribution &middot; Sichtbarkeit &middot; Share of shelf &middot; Preis &middot; Promotions &middot; POS-Material &middot; Benutzerdefinierte Bereiche<\/p>\n            <\/div>\n          <\/div>\n          <div class=\"ps-kpi-card is-l3\">\n            <div class=\"ps-kpi-badge is-l3\">L3<\/div>\n            <div class=\"ps-kpi-card-body\">\n              <p class=\"ps-kpi-card-title\">Sub-KPIs &mdash; granulare Kriterien<\/p>\n              <p class=\"ps-kpi-card-desc\">TOP SKU Pr\u00e4senz &middot; Regalstandard (Gold\/Silver\/Bronze) &middot; Facing Share vs. Wettbewerb &middot; Planogramm-Compliance &middot; POS-Ausf\u00fchrung<\/p>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"ps-formula\">\n        <h4>So wird der Score berechnet<\/h4>\n        <div class=\"ps-formula-card\">\n          <div class=\"ps-formula-row\">\n            <span class=\"ps-formula-label\">% des Ziels<\/span>\n            <span class=\"ps-formula-eq\">=<\/span>\n            <span class=\"ps-formula-expr\">Ausf\u00fchrung &divide; Ziel<\/span>\n          <\/div>\n          <div class=\"ps-formula-row\">\n            <span class=\"ps-formula-label\">Gewichteter Score<\/span>\n            <span class=\"ps-formula-eq\">=<\/span>\n            <span class=\"ps-formula-expr\">% des Ziels &times; KPI-Gewicht<\/span>\n          <\/div>\n          <div class=\"ps-formula-row\">\n            <span class=\"ps-formula-label\">KPI-Ergebnis <span class=\"ps-cap-tag\">Cap-Regel angewendet<\/span><\/span>\n            <span class=\"ps-formula-eq\">=<\/span>\n            <span class=\"ps-formula-expr\">min(gewichteter Score, Gewicht)<\/span>\n          <\/div>\n          <div class=\"ps-formula-divider\"><\/div>\n          <div class=\"ps-formula-row ps-formula-total\">\n            <span class=\"ps-formula-label\">Perfect Store Total<\/span>\n            <span class=\"ps-formula-eq\">=<\/span>\n            <span class=\"ps-formula-expr\">&Sigma; alle KPI-Ergebnisse<\/span>\n          <\/div>\n          <p class=\"ps-cap-note\"><strong>Cap-Regel:<\/strong> ein KPI-Ergebnis kann sein zugewiesenes Gewicht nicht \u00fcberschreiten &mdash; auch bei 120% Ausf\u00fchrung. Das verhindert, dass ein \u00fcberperformender Bereich Schw\u00e4chen anderswo \u00fcberdeckt.<\/p>\n          <div class=\"ps-formula-section-divider\"><\/div>\n          <p class=\"ps-example-label\">Beispielmodell (illustrativ)<\/p>\n          <div class=\"ps-kpi-bars\">\n            <div class=\"ps-kpi-bar-row\">\n              <span class=\"ps-kpi-bar-name\">Distribution (Listing-Pr\u00fcfung)<\/span>\n              <div class=\"ps-kpi-bar-track\"><div class=\"ps-kpi-bar-fill\" style=\"width:100%\"><\/div><\/div>\n              <span class=\"ps-kpi-bar-pct\">40%<\/span>\n            <\/div>\n            <div class=\"ps-kpi-bar-row\">\n              <span class=\"ps-kpi-bar-name\">Regalsichtbarkeit (Facing + Planogramm)<\/span>\n              <div class=\"ps-kpi-bar-track\"><div class=\"ps-kpi-bar-fill\" style=\"width:75%\"><\/div><\/div>\n              <span class=\"ps-kpi-bar-pct\">30%<\/span>\n            <\/div>\n            <div class=\"ps-kpi-bar-row\">\n              <span class=\"ps-kpi-bar-name\">Zus\u00e4tzliche Platzierung \/ Display<\/span>\n              <div class=\"ps-kpi-bar-track\"><div class=\"ps-kpi-bar-fill\" style=\"width:37.5%\"><\/div><\/div>\n              <span class=\"ps-kpi-bar-pct\">15%<\/span>\n            <\/div>\n            <div class=\"ps-kpi-bar-row\">\n              <span class=\"ps-kpi-bar-name\">POS-Kommunikation<\/span>\n              <div class=\"ps-kpi-bar-track\"><div class=\"ps-kpi-bar-fill\" style=\"width:37.5%\"><\/div><\/div>\n              <span class=\"ps-kpi-bar-pct\">15%<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 5: Data Quality Engine -->\n\n<section class=\"section bg-white\">\n  <style>\n    .ps-tool-screen { margin-top: var(--space-6); border-radius: 12px; overflow: hidden; box-shadow: 0 12px 30px rgba(0, 0, 0, 0.10); border: 1px solid rgba(0, 0, 0, 0.06); background: #fff; }\n    .ps-tool-screen img { width: 100%; height: auto; display: block; }\n  <\/style>\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Smart Presentation und Retail Image Recognition<\/span>\n    <h3 style=\"margin-bottom:var(--space-6);\">Zwei Werkzeuge, die ver\u00e4ndern, was <span class=\"gradient-text\">am Regal passiert.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Smart Presentation verwandelt Audit-Daten in ein Verhandlungstool, das der Au\u00dfendienstmitarbeiter mit dem Filialleiter nutzt. Retail Image Recognition verwandelt ein Regalfoto in Distributions- und Facing-Daten &mdash; in 3 Sekunden.<\/p>\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:var(--space-10);\">\n      <div>\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-5);\">\n          <div style=\"width:40px;height:40px;border-radius:8px;background:var(--gradient-brand);display:flex;align-items:center;justify-content:center;flex-shrink:0;\"><span style=\"color:#fff;font-weight:700;font-size:var(--text-18);\">SP<\/span><\/div>\n          <h4 style=\"margin:0;\">Smart Presentation<\/h4>\n        <\/div>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-5);\">Ein au\u00dfendienstfreundliches, interaktives Dashboard, das direkt in der Filiale w\u00e4hrend des Besuchs gezeigt wird. Smart Presentation zeigt Live-Audit-Ergebnisse, historische Trends pro KPI und den Vergleich dieser Filiale mit anderen in der Region &mdash; der Benchmark, der zum Verhandlungsargument wird.<\/p>\n        <ul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--space-3);\">\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Gesamter Perfect Store Score<\/strong> dynamisch aktualisiert mit Fortschritt des Audits<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Score pro Kategorie<\/strong> mit Trend vs. letzter Besuch (gr\u00fcne\/rote\/graue Pfeile)<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Seite mit fehlenden Produkten<\/strong> &mdash; alle nicht verf\u00fcgbaren SKUs mit Aktionsplan-Flag<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Regionaler Benchmark<\/strong> &mdash; diese Filiale vs. Filialen in der N\u00e4he (Verhandlungsargument)<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Externe Daten<\/strong> &mdash; Nielsen oder andere Marktdaten k\u00f6nnen in das Dashboard eingespielt werden<\/span><\/li>\n        <\/ul>\n        <div class=\"ps-tool-screen\">\n          <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Perfect-Store-Smart-Presentation.png\" alt=\"Smart Presentation in Mobile Touch &mdash; Live Perfect Store Dashboard, das der Au\u00dfendienstmitarbeiter dem Filialleiter w\u00e4hrend des Besuchs zeigt (KPI-Scores, Trend-Pfeile, fehlende Produkte, regionaler Benchmark)\" loading=\"lazy\" decoding=\"async\">\n        <\/div>\n      <\/div>\n      <div>\n        <div style=\"display:flex;align-items:center;gap:var(--space-3);margin-bottom:var(--space-5);\">\n          <div style=\"width:40px;height:40px;border-radius:8px;background:var(--gradient-brand);display:flex;align-items:center;justify-content:center;flex-shrink:0;\"><span style=\"color:#fff;font-weight:700;font-size:var(--text-18);\">IR<\/span><\/div>\n          <h4 style=\"margin:0;\">Retail Image Recognition<\/h4>\n        <\/div>\n        <p style=\"color:var(--color-gray-mid);font-size:var(--text-15);margin-bottom:var(--space-5);\">Der Au\u00dfendienstmitarbeiter macht ein Foto vom Regal. Die Retail Image Recognition Engine analysiert es und f\u00fcllt automatisch den Distributionsstatus jedes Produkts aus &mdash; verf\u00fcgbar, nicht gelistet, out-of-stock &mdash; und berechnet den Facing Share gegen\u00fcber Wettbewerbern. Keine manuelle Dateneingabe f\u00fcr den zeitaufw\u00e4ndigsten Teil des Audits.<\/p>\n        <ul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--space-3);\">\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>&gt;98% Genauigkeit<\/strong> &mdash; konstante Audit-Qualit\u00e4t unabh\u00e4ngig vom Au\u00dfendienstler<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>3 Sekunden<\/strong> durchschnittliche Erkennungszeit im Offline-Modus<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>5 Distributionsstatus<\/strong> automatisch zugewiesen (der Au\u00dfendienstler kann manuell \u00fcberschreiben)<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Facing Share vs. Wettbewerb<\/strong> &mdash; Markenfacings &divide; Kategorie-Facings gesamt, pro Foto<\/span><\/li>\n          <li style=\"display:flex;gap:var(--space-3);font-size:var(--text-14);\"><span style=\"color:var(--color-accent);font-weight:700;flex-shrink:0;\">&#x2192;<\/span><span><strong>Hybrid-Ansatz<\/strong> &mdash; IR f\u00fcr einige KPIs, manuell f\u00fcr andere, pro Template konfigurierbar<\/span><\/li>\n        <\/ul>\n        <div class=\"ps-tool-screen\">\n          <img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1.png\" alt=\"Retail Image Recognition &mdash; Regalfoto mit automatisch erkannten SKUs, Distributionsstatus und Facing Share (Referenzbeispiel: Oshee Getr\u00e4nke)\" loading=\"lazy\" decoding=\"async\">\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 6: Customer Success Story -->\n\n<section class=\"section bg-dark\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\" style=\"color:var(--color-gray-light);\">Ergebnisse<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);color:#fff;\">Was sich \u00e4ndert, wenn Perfect Store <span class=\"gradient-text\">gemessen wird, nicht angenommen.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-light);max-width:680px;margin-bottom:var(--space-12);\">Aus Rollouts bei FMCG-Au\u00dfendienstteams ergeben sich vier wiederkehrende Ergebnisse nach Einf\u00fchrung des strukturierten Perfect Store Auditings in Mobile Touch.<\/p>\n    <div style=\"display:grid;grid-template-columns:repeat(4,1fr);gap:var(--space-6);margin-bottom:var(--space-12);\">\n      <div style=\"background:rgba(255,255,255,0.05);border-radius:12px;padding:var(--space-8);text-align:center;border:1px solid rgba(255,255,255,0.08);\">\n        <p style=\"font-size:var(--text-48);font-weight:var(--font-weight-bold);line-height:1.2;padding-top:0.1em;background:linear-gradient(135deg, #818cf8 0%, #c4b5fd 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;margin-bottom:var(--space-2);\">+18%<\/p>\n        <p style=\"color:#fff;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">Umsatzwachstum<\/p>\n        <p style=\"color:var(--color-gray-light);font-size:var(--text-13);\">In Filialen mit Perfect Store Score \u00fcber 80% vs. Filialen unter dem Schwellenwert<\/p>\n      <\/div>\n      <div style=\"background:rgba(255,255,255,0.05);border-radius:12px;padding:var(--space-8);text-align:center;border:1px solid rgba(255,255,255,0.08);\">\n        <p style=\"font-size:var(--text-48);font-weight:var(--font-weight-bold);line-height:1.2;padding-top:0.1em;background:linear-gradient(135deg, #818cf8 0%, #c4b5fd 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;margin-bottom:var(--space-2);\">&minus;35%<\/p>\n        <p style=\"color:#fff;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">Berichtszeit pro Besuch<\/p>\n        <p style=\"color:var(--color-gray-light);font-size:var(--text-13);\">Pro Au\u00dfendienstmitarbeiter, pro Besuch &mdash; Zeit gespart durch strukturierte Formulare und KI-Auto-Bef\u00fcllung<\/p>\n      <\/div>\n      <div style=\"background:rgba(255,255,255,0.05);border-radius:12px;padding:var(--space-8);text-align:center;border:1px solid rgba(255,255,255,0.08);\">\n        <p style=\"font-size:var(--text-48);font-weight:var(--font-weight-bold);line-height:1.2;padding-top:0.1em;background:linear-gradient(135deg, #818cf8 0%, #c4b5fd 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;margin-bottom:var(--space-2);\">+22%<\/p>\n        <p style=\"color:#fff;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">Regalverf\u00fcgbarkeit<\/p>\n        <p style=\"color:var(--color-gray-light);font-size:var(--text-13);\">Verbesserung nach Rollout des strukturierten Audit-Programms vs. Baseline vor der Implementierung<\/p>\n      <\/div>\n      <div style=\"background:rgba(255,255,255,0.05);border-radius:12px;padding:var(--space-8);text-align:center;border:1px solid rgba(255,255,255,0.08);\">\n        <p style=\"font-size:var(--text-48);font-weight:var(--font-weight-bold);line-height:1.2;padding-top:0.1em;background:linear-gradient(135deg, #818cf8 0%, #c4b5fd 100%);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;margin-bottom:var(--space-2);\">3&times;<\/p>\n        <p style=\"color:#fff;font-weight:var(--font-weight-semibold);margin-bottom:var(--space-2);\">Mehr Audit-Besuche<\/p>\n        <p style=\"color:var(--color-gray-light);font-size:var(--text-13);\">T\u00e4gliche Audit-Besuche pro Au\u00dfendienstmitarbeiter nach der Implementierung &mdash; gleiches Team, gleiche Stunden<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 7: Integration Ecosystem -->\n\n<section class=\"section bg-white\" id=\"implementation\" style=\"padding-bottom:var(--space-10);\">\n  <style>\n    .ps-process-timeline { display: grid; grid-template-columns: repeat(5, 1fr); gap: var(--space-4); position: relative; padding-top: var(--space-2); margin-bottom: var(--space-12); }\n    .ps-process-timeline::before { content: \"\"; position: absolute; top: calc(var(--space-2) + 28px); left: 10%; right: 10%; height: 3px; background: linear-gradient(90deg, #4f46e5 0%, #6366f1 25%, #7c3aed 50%, #a78bfa 100%); border-radius: 999px; z-index: 0; }\n    .ps-process-step { position: relative; z-index: 1; text-align: center; display: flex; flex-direction: column; align-items: center; padding: 0 var(--space-2); }\n    .ps-process-circle { width: 56px; height: 56px; border-radius: 50%; background: linear-gradient(135deg, #4f46e5 0%, #7c3aed 100%); color: #fff; font-weight: 700; font-size: var(--text-18); display: flex; align-items: center; justify-content: center; margin-bottom: var(--space-4); box-shadow: 0 8px 20px rgba(99, 102, 241, 0.35); border: 4px solid #fff; flex-shrink: 0; }\n    .ps-process-step h5 { margin-bottom: var(--space-2); color: var(--color-dark); font-size: var(--text-15); }\n    .ps-process-step p { font-size: var(--text-13); color: var(--color-gray-mid); line-height: 1.55; }\n    @media (max-width: 992px) {\n      .ps-process-timeline { grid-template-columns: 1fr; gap: var(--space-6); }\n      .ps-process-timeline::before { left: 50%; right: auto; top: 0; bottom: 0; height: auto; width: 3px; background: linear-gradient(180deg, #4f46e5 0%, #6366f1 25%, #7c3aed 50%, #a78bfa 100%); }\n      .ps-process-step { padding: 0; }\n    }\n  <\/style>\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Implementierung<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);\">Vom Kick-off bis zum ersten Audit: <span class=\"gradient-text\">6 Wochen.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Ein strukturierter 5-Schritt-Prozess, ausgef\u00fchrt vom internen Implementierungsteam von Asseco mit <strong>\u00fcber 160 Spezialisten<\/strong>. Keine externen Integratoren, keine \u00dcbergabe an Dritte mitten im Projekt.<\/p>\n    <div class=\"ps-process-timeline\">\n      <div class=\"ps-process-step\">\n        <div class=\"ps-process-circle\">01<\/div>\n        <h5>Standards definieren<\/h5>\n        <p>KPIs, Gewichte, Scoring-Formeln und Filialsegmente pro Kanal<\/p>\n      <\/div>\n      <div class=\"ps-process-step\">\n        <div class=\"ps-process-circle\">02<\/div>\n        <h5>Im Back-Office konfigurieren<\/h5>\n        <p>Audit-Formulare, KPI-Scoring, Planogramme und Checklisten im Back-Office konfiguriert und auf Mobile Touch ausgerollt<\/p>\n      <\/div>\n      <div class=\"ps-process-step\">\n        <div class=\"ps-process-circle\">03<\/div>\n        <h5>Team schulen<\/h5>\n        <p>Onboarding f\u00fcr Au\u00dfendienstler und Manager &mdash; schneller Start, keine lange Anlaufphase<\/p>\n      <\/div>\n      <div class=\"ps-process-step\">\n        <div class=\"ps-process-circle\">04<\/div>\n        <h5>Go-Live<\/h5>\n        <p>Erste Audit-Besuche und Filial-Scoring starten, Daten flie\u00dfen ins Manager-Dashboard<\/p>\n      <\/div>\n      <div class=\"ps-process-step\">\n        <div class=\"ps-process-circle\">05<\/div>\n        <h5>Kontinuierlich optimieren<\/h5>\n        <p>Ergebnisse analysieren, KPI-Standards verfeinern und Best Practices skalieren<\/p>\n      <\/div>\n    <\/div>\n    <p style=\"font-size:var(--text-13);color:var(--color-gray-mid);font-style:italic;max-width:680px;line-height:1.6;margin:0;\">Indikativer Zeitplan basierend auf typischen FMCG-Rollouts. Die tats\u00e4chliche Dauer h\u00e4ngt vom Umfang des KPI-Modells, der Anzahl der M\u00e4rkte im Rollout, der Integration mit bestehenden Systemen und der Verf\u00fcgbarkeit des Teams ab &mdash; gemeinsam in der Discovery-Phase finalisiert.<\/p>\n  <\/div>\n<\/section>\n\n\n\n<!-- TDH LP \u2014 Section 9: Industry Recognition -->\n\n<section class=\"section bg-white\" id=\"recognition\" style=\"padding-top:var(--space-10);\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Branchenanerkennung<\/span>\n    <h3 style=\"margin-bottom:var(--space-3);\">Welche Analysten und Standards anerkennen Perfect Store?<\/h3>\n    <p style=\"max-width:42rem;margin-bottom:var(--space-12);\">Unabh\u00e4ngige Anerkennung zur Unterst\u00fctzung Ihres internen Business Cases.<\/p>\n\n    <div class=\"columns columns--3\">\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/gartner.svg\" alt=\"Gartner\" style=\"filter:none;\">\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">Gartner Representative Vendor<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Market Guide for Retail Execution &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Asseco Platform genannt als Representative Vendor im Gartner Market Guide for Retail Execution Management in FMCG &#8211; Perfect Store ist Teil der anerkannten Retail-Execution-F\u00e4higkeiten der Plattform.<\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/poi.png\" alt=\"POI Best-in-Class\">\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">POI Best-in-Class<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">9 Auszeichnungen f\u00fcr Asseco Platform &#8211; 2025<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">Asseco Platform erhielt 9 POI Best-in-Class Auszeichnungen &#8211; die h\u00f6chste Anzahl unter den bewerteten Anbietern. Perfect Store profitiert direkt von Auszeichnungen in den Bereichen Compliance, Retail Activity Optimization und Image Recognition.<\/p>\n      <\/div>\n\n      <div class=\"card animate-on-visible fade-in\" style=\"position:relative;overflow:hidden;\">\n        <div class=\"recognition-card__icon\">\n          <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/iso.svg\" alt=\"ISO\/IEC 27001:2022\">\n        <\/div>\n        <h4 style=\"margin-bottom:var(--space-2);\">ISO\/IEC 27001:2022<\/h4>\n        <p style=\"font-size:var(--text-12);color:var(--color-blue-light);margin-bottom:var(--space-4);\">Zertifiziert<\/p>\n        <p style=\"margin-bottom:0;font-size:var(--text-14);\">International anerkannte Zertifizierung f\u00fcr das Informationssicherheits-Management. Entscheidend f\u00fcr Enterprise-IT-Entscheider bei der Bewertung von Perfect Store Rollouts.<\/p>\n      <\/div>\n\n    <\/div>\n\n    <div style=\"margin-top:var(--space-8);\">\n      <div class=\"wp-block-button is-style-arrow-right\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/assecoplatform.com\/case-studies\/\">Alle Referenzen und Kundenbelege ansehen<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<!-- LP RMO \u2014 Section: Competitive Landscape (PLACEHOLDER, full table CHG-172-final) -->\n\n<section class=\"section bg-white\" id=\"why-asseco\">\n  <style>\n    .ps-why-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-6); }\n    .ps-why-card { background: #fff; border-radius: 16px; padding: var(--space-8); box-shadow: 0 2px 8px rgba(0, 0, 0, 0.04); border: 1px solid rgba(0, 0, 0, 0.05); position: relative; overflow: hidden; transition: transform 0.25s ease, box-shadow 0.25s ease; }\n    .ps-why-card::before { content: \"\"; position: absolute; top: 0; left: 0; right: 0; height: 4px; background: linear-gradient(90deg, #4f46e5 0%, #7c3aed 50%, #a78bfa 100%); }\n    .ps-why-card::after { content: \"\"; position: absolute; bottom: -60px; right: -60px; width: 180px; height: 180px; border-radius: 50%; background: radial-gradient(circle, rgba(124, 58, 237, 0.06) 0%, transparent 70%); pointer-events: none; }\n    .ps-why-card:hover { transform: translateY(-3px); box-shadow: 0 12px 32px rgba(99, 102, 241, 0.12); }\n    .ps-why-icon { width: 64px; height: 64px; border-radius: 16px; background: linear-gradient(135deg, #4f46e5 0%, #7c3aed 100%); display: inline-flex; align-items: center; justify-content: center; margin-bottom: var(--space-5); box-shadow: 0 8px 20px rgba(99, 102, 241, 0.30); position: relative; z-index: 1; }\n    .ps-why-icon svg { width: 28px; height: 28px; color: #fff; stroke: #fff; }\n    .ps-why-card h4 { margin-bottom: var(--space-3); color: var(--color-dark); font-size: var(--text-18); position: relative; z-index: 1; }\n    .ps-why-card > p { font-size: var(--text-15); color: var(--color-gray-mid); margin-bottom: var(--space-5); line-height: 1.6; position: relative; z-index: 1; }\n    .ps-why-divider { height: 1px; background: linear-gradient(90deg, rgba(99, 102, 241, 0.2), transparent); margin-bottom: var(--space-4); position: relative; z-index: 1; }\n    .ps-why-card ul { list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: var(--space-3); position: relative; z-index: 1; }\n    .ps-why-card li { display: flex; gap: var(--space-2); font-size: var(--text-13); color: var(--color-gray-mid); line-height: 1.55; }\n    .ps-why-card li > span.arrow { color: #6c63ff; font-weight: 700; flex-shrink: 0; }\n    @media (max-width: 992px) {\n      .ps-why-grid { grid-template-columns: 1fr; }\n    }\n  <\/style>\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Warum Asseco Platform<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);\">Perfect Store Messung <span class=\"gradient-text\">rund um Ihre Handelsstrategie.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Drei Dinge unterscheiden, wie Mobile Touch &mdash; unsere Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App &mdash; Perfect Store liefert, im Vergleich zu eigenst\u00e4ndigen Audit-Tools und Punktl\u00f6sungen, die Daten sammeln, sie aber nicht mit dem verbinden, was als N\u00e4chstes passiert.<\/p>\n    <div class=\"ps-why-grid\">\n      <div class=\"ps-why-card\">\n        <div class=\"ps-why-icon\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n            <line x1=\"4\" y1=\"21\" x2=\"4\" y2=\"14\"><\/line>\n            <line x1=\"4\" y1=\"10\" x2=\"4\" y2=\"3\"><\/line>\n            <line x1=\"12\" y1=\"21\" x2=\"12\" y2=\"12\"><\/line>\n            <line x1=\"12\" y1=\"8\" x2=\"12\" y2=\"3\"><\/line>\n            <line x1=\"20\" y1=\"21\" x2=\"20\" y2=\"16\"><\/line>\n            <line x1=\"20\" y1=\"12\" x2=\"20\" y2=\"3\"><\/line>\n            <line x1=\"1\" y1=\"14\" x2=\"7\" y2=\"14\"><\/line>\n            <line x1=\"9\" y1=\"8\" x2=\"15\" y2=\"8\"><\/line>\n            <line x1=\"17\" y1=\"16\" x2=\"23\" y2=\"16\"><\/line>\n          <\/svg>\n        <\/div>\n        <h4>Ihr Scoring-Modell, nicht unseres<\/h4>\n        <p>Vollst\u00e4ndig konfigurierbare dreistufige KPI-Hierarchie. Sie definieren Messbereiche, Gewichte, Scoring-Caps und Ziele &mdash; pro Kanal, pro Filialtyp, pro Region. Kein vom Anbieter vorgegebener Standard, der Ihr tats\u00e4chliches Handelsprogramm nicht widerspiegelt.<\/p>\n        <div class=\"ps-why-divider\"><\/div>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Benutzerdefinierte Bereiche, Gewichte und Sub-KPIs &mdash; \u00e4nderbar ohne Entwicklungszyklus<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Unterschiedliche Modelle pro Kanal, Filialsegment und Region<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Die Cap-Regel verhindert, dass ein KPI eine Underperformance an anderer Stelle \u00fcberdeckt<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"ps-why-card\">\n        <div class=\"ps-why-icon\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n            <path d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"><\/path>\n            <line x1=\"8\" y1=\"9\" x2=\"16\" y2=\"9\"><\/line>\n            <line x1=\"8\" y1=\"13\" x2=\"13\" y2=\"13\"><\/line>\n          <\/svg>\n        <\/div>\n        <h4>Die Verhandlungsebene, integriert<\/h4>\n        <p>Smart Presentation verwandelt jedes Audit-Ergebnis in ein Gespr\u00e4ch in der Filiale. Der Au\u00dfendienstmitarbeiter zeigt dem Filialleiter den Live-Score, KPI-Trends, fehlende Produkte und regionalen Benchmark &mdash; gleicher Bildschirm, gleicher Besuch. Die meisten Perfect Store Tools enden bei der Datenerhebung. Dieses schlie\u00dft den Kreis direkt am Regal.<\/p>\n        <div class=\"ps-why-divider\"><\/div>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Live Perfect Store Score, in Echtzeit aktualisiert w\u00e4hrend des Audits<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Der regionale Benchmark wird zum Verhandlungsargument mit dem Filialleiter<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Fehlende SKUs mit Aktions-Flags &mdash; sofortige n\u00e4chste Schritte, kein nachtr\u00e4glicher Report<\/span><\/li>\n        <\/ul>\n      <\/div>\n      <div class=\"ps-why-card\">\n        <div class=\"ps-why-icon\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"2.5\"><\/circle>\n            <circle cx=\"5\" cy=\"5\" r=\"2\"><\/circle>\n            <circle cx=\"19\" cy=\"5\" r=\"2\"><\/circle>\n            <circle cx=\"5\" cy=\"19\" r=\"2\"><\/circle>\n            <circle cx=\"19\" cy=\"19\" r=\"2\"><\/circle>\n            <line x1=\"6.5\" y1=\"6.5\" x2=\"10.5\" y2=\"10.5\"><\/line>\n            <line x1=\"17.5\" y1=\"6.5\" x2=\"13.5\" y2=\"10.5\"><\/line>\n            <line x1=\"6.5\" y1=\"17.5\" x2=\"10.5\" y2=\"13.5\"><\/line>\n            <line x1=\"17.5\" y1=\"17.5\" x2=\"13.5\" y2=\"13.5\"><\/line>\n          <\/svg>\n        <\/div>\n        <h4>Teil der Execution-Plattform<\/h4>\n        <p>Perfect Store l\u00e4uft in Mobile Touch &mdash; unserer Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App &mdash; derselben Anwendung, die der Au\u00dfendienstmitarbeiter f\u00fcr Besuchsplanung, Bestellungen und Verkaufsszenarien (Selling Stories) nutzt. Ein System, ein Login, ein Datenmodell. Perfect Store Scores flie\u00dfen nativ in Motivation, Coaching-Aufgaben und Routenoptimierung &mdash; ohne Integrationsaufwand.<\/p>\n        <div class=\"ps-why-divider\"><\/div>\n        <ul>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Keine parallele Perfect Store App &mdash; Advanced Module in Mobile Touch<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Perfect Store Daten treiben Motivations-Boni, Coaching-Aufgaben und Routenpriorit\u00e4ten<\/span><\/li>\n          <li><span class=\"arrow\">&#x2192;<\/span><span>Retail Image Recognition integriert &mdash; Regalfoto f\u00fcllt KPI-Daten automatisch aus<\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 10: Platform Ecosystem -->\n\n<section class=\"section bg-gray\" id=\"ecosystem\">\n  <style>\n    .ps-eco-hero-banner { background: linear-gradient(135deg, #4f46e5 0%, #7c3aed 50%, #6c63ff 100%); border-radius: 16px; padding: var(--space-10) var(--space-12); 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margin-bottom: var(--space-8); }\n    .ps-eco-card { background: #fff; border-radius: 12px; border: 1px solid var(--color-border-light); overflow: hidden; display: flex; flex-direction: column; transition: transform 0.25s ease, box-shadow 0.25s ease; }\n    .ps-eco-card:hover { transform: translateY(-3px); box-shadow: 0 12px 28px rgba(0, 0, 0, 0.10); }\n    .ps-eco-card-thumb { width: 100%; height: 420px; overflow: hidden; background: #f4f5f7; position: relative; }\n    .ps-eco-card-thumb img { width: 100%; height: 100%; object-fit: cover; object-position: top center; display: block; }\n    .ps-eco-card-body { padding: var(--space-5) var(--space-6); flex: 1; display: flex; flex-direction: column; gap: var(--space-2); }\n    .ps-eco-card-title { font-weight: var(--font-weight-semibold); color: var(--color-dark); font-size: var(--text-15); margin: 0; }\n    .ps-eco-card-desc { font-size: var(--text-13); color: var(--color-gray-mid); line-height: 1.55; margin: 0; }\n\n    .ps-eco-callout { background: rgba(99, 102, 241, 0.06); border-radius: 8px; padding: var(--space-5) var(--space-8); border: 1px solid rgba(99, 102, 241, 0.15); }\n    .ps-eco-callout p { font-size: var(--text-14); color: var(--color-gray-mid); margin: 0; }\n    a.ps-eco-card { color: inherit; text-decoration: none; cursor: pointer; }\n    a.ps-eco-card:hover { color: inherit; text-decoration: none; }\n    .ps-eco-callout strong { color: var(--color-dark); }\n\n    @media (max-width: 992px) {\n      .ps-eco-hero-banner { padding: var(--space-8); }\n      .ps-eco-hero-inner { grid-template-columns: 1fr; gap: var(--space-6); }\n      .ps-eco-hero-right .features-list { grid-template-columns: 1fr; }\n      .ps-eco-modules { grid-template-columns: 1fr; gap: var(--space-5); }\n      .ps-eco-card-thumb { height: 360px; }\n    }\n    @media (max-width: 640px) {\n      .ps-eco-card-thumb { height: 300px; }\n    }\n  <\/style>\n\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">Perfect Store im SRE-\u00d6kosystem<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);\">Eine Plattform. Alle Au\u00dfendienst-Tools. <span class=\"gradient-text\">Verbunden.<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-8);\">Perfect Store steht nicht f\u00fcr sich allein. Als Advanced Module in Mobile Touch &mdash; unserer Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App &mdash; flie\u00dfen Perfect Store Daten in beide Richtungen: Inputs von Retail Image Recognition, Outputs zu Motivation, Coaching und Routenplanung.<\/p>\n\n    <div class=\"ps-eco-hero-banner\">\n      <div class=\"ps-eco-hero-inner\">\n        <div class=\"ps-eco-hero-left\">\n          <p class=\"eyebrow\">Advanced Module<\/p>\n          <p class=\"title\">Perfect Store<\/p>\n          <p class=\"platform-note\">Part of Mobile Touch &mdash; <a href=\"https:\/\/assecoplatform.com\/sales-retail-execution\/\" style=\"color:inherit;text-decoration:underline;text-decoration-color:rgba(255,255,255,0.4);text-underline-offset:3px;\">Sales &amp; Retail Execution<\/a><\/p>\n        <\/div>\n        <div class=\"ps-eco-hero-right\">\n          <p class=\"features-label\">Was es enth\u00e4lt<\/p>\n          <ul class=\"features-list\" style=\"list-style:none;padding:0;margin:0;\">\n            <li>KPI-Scoring-Engine<\/li>\n            <li>Smart Presentation<\/li>\n            <li>Retail Image Recognition <span style=\"font-size:var(--text-12);opacity:0.7;font-weight:400;margin-left:var(--space-1);\">(optional add-on)<\/span><\/li>\n            <li>Manager-Reporting<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ps-eco-modules\">\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/retail-image-recognition\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/10\/oshee-1.png\" alt=\"Retail Image Recognition &mdash; shelf photo with auto-detected SKUs\" loading=\"lazy\" decoding=\"async\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Retail Image Recognition<\/p>\n          <p class=\"ps-eco-card-desc\">Regalfoto &rarr; Distributions- und Facing-Daten werden im Perfect Store Audit automatisch bef\u00fcllt. Keine manuelle SKU-Eingabe f\u00fcr den zeitaufw\u00e4ndigsten Teil des Audits.<\/p>\n        <\/div>\n      <\/a>\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/sales-retail-execution\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Perfect-Store-Smart-Presentation-Summary.png\" alt=\"Smart Presentation summary view of Perfect Store score\" loading=\"lazy\" decoding=\"async\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Smart Presentation<\/p>\n          <p class=\"ps-eco-card-desc\">Perfect Store Score &rarr; Live-Verhandlungs-Dashboard f\u00fcr das Gespr\u00e4ch mit dem Filialleiter. Trends, Benchmarks und fehlende Produkte auf einem Bildschirm.<\/p>\n        <\/div>\n      <\/a>\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/de\/dynamische-routenoptimierung\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/04\/DRO-Optimized.png\" alt=\"Dynamic Route Optimization &mdash; rep route map with optimised visit sequence\" loading=\"lazy\" decoding=\"async\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Dynamic Route Optimization<\/p>\n          <p class=\"ps-eco-card-desc\">Niedrige Perfect Store Scores &rarr; l\u00f6sen Priorit\u00e4tsbesuche in der dynamischen Routenplanung aus. Risikofilialen werden zuerst besucht &mdash; ohne manuellen Eingriff.<\/p>\n        <\/div>\n      <\/a>\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/sales-retail-execution\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Motivation.png\" alt=\"Motivation Module &mdash; rep bonus and gamification dashboard\" loading=\"lazy\" decoding=\"async\" style=\"object-position: bottom center;\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Motivation Module<\/p>\n          <p class=\"ps-eco-card-desc\">Perfect Store Total Score oder einzelne KPI-Ziele &rarr; Bonus-Regeln, Gamification-Punkte und Zielerreichungs-Tracking. Der Au\u00dfendienstler sieht den Fortschritt in Echtzeit.<\/p>\n        <\/div>\n      <\/a>\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/sales-retail-execution\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/Coaching-scaled.png\" alt=\"Coaching Module &mdash; rep development plan and KPI improvement tasks\" loading=\"lazy\" decoding=\"async\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Coaching Module<\/p>\n          <p class=\"ps-eco-card-desc\">Perfect Store KPI-L\u00fccken &rarr; Coaching-Aufgaben f\u00fcr den Au\u00dfendienstler. Der Manager verkn\u00fcpft Entwicklungspl\u00e4ne direkt mit konkreten Perfect Store Schw\u00e4chen.<\/p>\n        <\/div>\n      <\/a>\n      <a class=\"ps-eco-card\" href=\"https:\/\/assecoplatform.com\/trade-data-hub\/\">\n        <div class=\"ps-eco-card-thumb\"><img src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/05\/One-Pager-Dashboard.png\" alt=\"Trade Data Hub &mdash; one-pager dashboard for cross-channel analytics\" loading=\"lazy\" decoding=\"async\"><\/div>\n        <div class=\"ps-eco-card-body\">\n          <p class=\"ps-eco-card-title\">Trade Data Hub<\/p>\n          <p class=\"ps-eco-card-desc\">Perfect Store Scores &rarr; Trade Data Hub, verkn\u00fcpft mit Daten zu Sell-out der Distributoren, POS-Daten und Trade-Marketing-Budgets. \u00dcberpr\u00fcfe, ob bessere Regalausf\u00fchrung tats\u00e4chlich Umsatz treibt, und vergleiche Distributoren objektiv.<\/p>\n        <\/div>\n      <\/a>\n    <\/div>\n\n    <div class=\"ps-eco-callout\">\n      <p>Perfect Store ist verf\u00fcgbar als <strong>Add-on zu einem bestehenden Mobile Touch Rollout<\/strong> oder als Teil einer <strong>vollst\u00e4ndigen Sales &amp; Retail Execution Implementierung<\/strong>.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<!-- TDH LP \u2014 Section 11: FAQ -->\n\n<section class=\"section bg-white\" id=\"faq\">\n  <div class=\"container-wide\">\n    <span class=\"section-badge\">FAQ<\/span>\n    <h3 style=\"margin-bottom:var(--space-4);\">H\u00e4ufige Fragen zu <span class=\"gradient-text\">Perfect Store in Mobile Touch (SRE).<\/span><\/h3>\n    <p style=\"font-size:var(--text-18);color:var(--color-gray-mid);max-width:680px;margin-bottom:var(--space-12);\">Antworten auf die Fragen, die Trade Marketing Manager und Vertriebsleiter vor und w\u00e4hrend der Implementierung am h\u00e4ufigsten stellen.<\/p>\n    <div style=\"display:grid;grid-template-columns:1fr 1fr;gap:var(--space-8);\">\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Ist Perfect Store ein separates Produkt oder Teil von Mobile Touch (Sales &amp; Retail Execution)?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Perfect Store ist ein Advanced Module in Mobile Touch &mdash; der Sales &amp; Retail Execution Plattform von Asseco Platform \u2014 unserer Sales Force Automation f\u00fcr FMCG-Au\u00dfendienstteams. Au\u00dfendienstler nutzen dieselbe Anwendung f\u00fcr alle Feldaktivit\u00e4ten; das Perfect Store Audit wird zu ihrem Workflow hinzugef\u00fcgt, nicht separat installiert. Ein Login, ein Ger\u00e4t, vollst\u00e4ndige Datenkonsistenz mit dem Rest des Besuchs.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Wie konfigurierbar ist das KPI-Modell?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Vollst\u00e4ndig konfigurierbar. Sie definieren Messbereiche, vergeben Gewichte (Summe immer 100) und legen Sub-KPIs auf Ebene 3 fest. Unterschiedliche Modelle pro Kanal, Filialtyp oder Region &mdash; gesteuert \u00fcber eine Admin-Oberfl\u00e4che. Gewichte, Ziele und Scoring-Caps k\u00f6nnen jederzeit aktualisiert werden, ohne Entwicklungs\u00e4nderung.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Was ist Smart Presentation und wann nutzt der Au\u00dfendienstler sie?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Smart Presentation ist ein interaktives Dashboard, das der Au\u00dfendienstmitarbeiter dem Filialleiter w\u00e4hrend des Besuchs zeigt. Es stellt den aktuellen Perfect Store Score, den KPI-Trend vs. letzten Besuch, fehlende Produkte mit Aktions-Flags und den Vergleich mit benachbarten Filialen dar. Es macht aus Audit-Ergebnissen ein Verhandlungsargument &mdash; genau dann, wenn es am relevantesten ist.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Funktioniert Retail Image Recognition in Filialen ohne Internet?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Ja. Retail Image Recognition l\u00e4uft lokal auf dem Ger\u00e4t &mdash; Foto-Analyse und Zuweisung des Distributionsstatus erfolgen in 3 Sekunden, vollst\u00e4ndig offline. Ergebnisse werden gespeichert und automatisch synchronisiert, sobald die Verbindung wiederhergestellt ist. Kein Filialbesuch wird durch schlechte Verbindung blockiert.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Was passiert, wenn ein Perfect Store Ziel f\u00fcr ein Filialsegment noch nicht definiert ist?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Das System unterst\u00fctzt zwei Scoring-Varianten f\u00fcr fehlende Ziele. Variante I weist dem KPI 0 Punkte zu (konservativ). Variante II verteilt sein Gewicht proportional auf die verbleibenden KPIs (neutral). Die Wahl wird pro Programm beim Setup konfiguriert und kann pro Filialsegment unterschiedlich sein.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Wie lange dauert die Implementierung?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Vom Kick-off bis zum ersten bewerteten Perfect Store Besuch: 6 Wochen. Das umfasst die Definition der KPI-Standards, die Konfiguration der Audit-Formulare, die Schulung von Au\u00dfendienstlern und Managern sowie den Go-Live. Die Implementierung \u00fcbernimmt das interne Spezialistenteam von Asseco &mdash; kein externer Integrator n\u00f6tig, keine \u00dcbergabe an Dritte mitten im Projekt.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">K\u00f6nnen Perfect Store Scores in Bonus- und Motivationssysteme der Au\u00dfendienstler einflie\u00dfen?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Ja. Perfect Store integriert nativ mit dem Motivation-Modul in Mobile Touch &mdash; unserer Sales &amp; Retail Execution (SRE) Au\u00dfendienst-App. Perfect Store Total Score oder die Performance einzelner KPIs k\u00f6nnen als Bedingungen in Bonusregeln, Gamification-Punkten oder Zielerreichungs-Tracking eingesetzt werden &mdash; so steuert die Perfect Store Performance das Verhalten des Au\u00dfendienstlers, nicht nur Reporting-Dashboards.<\/p>\n      <\/div>\n      <div style=\"padding-bottom:var(--space-6);border-bottom:1px solid var(--color-border-light);\">\n        <p style=\"font-weight:var(--font-weight-semibold);color:var(--color-dark);margin-bottom:var(--space-2);\">Welche Analytics erh\u00e4lt ein Manager oder die Zentrale?<\/p>\n        <p style=\"font-size:var(--text-14);color:var(--color-gray-mid);\">Manager haben Zugriff auf ein Echtzeit-Dashboard, das Perfect Store Scores aggregiert pro Filiale, Territorium, Kanal und Region zeigt. Jede Metrik wird \u00fcber die Zeit verfolgt, mit Anomalieerkennung, die Filialen unter dem Schwellenwert oder mit Abw\u00e4rtstrend hervorhebt. Alle Daten stehen auch f\u00fcr die Integration mit Trade Data Hub zur Verf\u00fcgung &mdash; f\u00fcr markt\u00fcbergreifende Analytics und tiefere Berichte.<\/p>\n      <\/div>\n    <\/div>\n  <script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"FAQPage\",\n    \"mainEntity\": [\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Ist Perfect Store ein separates Produkt oder Teil von Mobile Touch (Sales & Retail Execution)?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Perfect Store ist ein Advanced Module in Mobile Touch \u2014 der Sales & Retail Execution Plattform von Asseco Platform \u2014 unserer Sales Force Automation f\u00fcr FMCG-Au\u00dfendienstteams. 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Das umfasst die Definition der KPI-Standards, die Konfiguration der Audit-Formulare, die Schulung von Au\u00dfendienstlern und Managern sowie den Go-Live. Die Implementierung \u00fcbernimmt das interne Spezialistenteam von Asseco \u2014 kein externer Integrator n\u00f6tig, keine \u00dcbergabe an Dritte mitten im Projekt.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"K\u00f6nnen Perfect Store Scores in Bonus- und Motivationssysteme der Au\u00dfendienstler einflie\u00dfen?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Ja. Perfect Store integriert nativ mit dem Motivation-Modul in Mobile Touch \u2014 unserer Sales & Retail Execution (SRE) Au\u00dfendienst-App. Perfect Store Total Score oder die Performance einzelner KPIs k\u00f6nnen als Bedingungen in Bonusregeln, Gamification-Punkten oder Zielerreichungs-Tracking eingesetzt werden \u2014 so steuert die Perfect Store Performance das Verhalten des Au\u00dfendienstlers, nicht nur Reporting-Dashboards.\"\n        }\n      },\n      {\n        \"@type\": \"Question\",\n        \"name\": \"Welche Analytics erh\u00e4lt ein Manager oder die Zentrale?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Manager haben Zugriff auf ein Echtzeit-Dashboard, das Perfect Store Scores aggregiert pro Filiale, Territorium, Kanal und Region zeigt. Jede Metrik wird \u00fcber die Zeit verfolgt, mit Anomalieerkennung, die Filialen unter dem Schwellenwert oder mit Abw\u00e4rtstrend hervorhebt. Alle Daten stehen auch f\u00fcr die Integration mit Trade Data Hub zur Verf\u00fcgung &mdash; f\u00fcr markt\u00fcbergreifende Analytics und tiefere Berichte.\"\n        }\n      }\n    ]\n  }\n  <\/script>\n    <\/div>\n<\/section>\n\n\n<!-- Schema.org FAQPage JSON-LD -->\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"SoftwareApplication\",\n  \"name\": \"Perfect Store \u2014 Advanced Module von Sales & Retail Execution by Asseco Platform\",\n  \"inLanguage\": \"de-DE\",\n  \"description\": \"Perfect Store Ausf\u00fchrungssoftware f\u00fcr FMCG-Au\u00dfendienstteams. 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Sehen Sie, wie das konfigurierbare KPI-Modell, Smart Presentation und Retail Image Recognition (optional) mit Ihrem konkreten Handelsprogramm zusammenarbeiten.<\/p>\n        <div class=\"ps-cta-buttons\">\n          <a href=\"https:\/\/assecoplatform.com\/contact-us-asseco-platform\/\" class=\"btn btn-primary btn-lg\">Demo buchen<\/a>\n          <a href=\"https:\/\/assecoplatform.com\/contact-us-asseco-platform\/\" class=\"btn btn-outline-light btn-lg\">Kontaktiere uns<\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Perfect Store Software von Asseco Platform: Advanced Module in Mobile Touch &mdash; der Au\u00dfendienst-App unserer Sales &amp; Retail Execution (SRE) Plattform &mdash; mit KPI-Audits, Scoring und Retail Image Recognition f\u00fcr FMCG-Au\u00dfendienstteams. Perfect Store Verwandeln Sie Perfect Store von einer Folie in einen messbaren KPI. Mobile Touch &mdash; die Au\u00dfendienst-App unserer Sales &amp; Retail Execution (SRE) [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"wp-custom-template-page-with-dark-footer","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-7975","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Perfect Store f\u00fcr FMCG-Teams | Asseco Platform<\/title>\n<meta name=\"description\" content=\"Perfect Store in Mobile Touch (SRE): messbare KPI-Audits, Echtzeit-Scoring, Retail Image Recognition (optional). 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