{"id":8824,"date":"2026-06-17T09:58:04","date_gmt":"2026-06-17T09:58:04","guid":{"rendered":"https:\/\/assecoplatform.com\/case-studies\/digitizing-trade-marketing-display-settlement-de\/"},"modified":"2026-07-24T13:32:22","modified_gmt":"2026-07-24T13:32:22","slug":"abrechnung-von-zweitplatzierungen","status":"publish","type":"case-study","link":"https:\/\/assecoplatform.com\/de\/case-studies\/abrechnung-von-zweitplatzierungen\/","title":{"rendered":"Von Papier zu digital: Abrechnung von Zweitplatzierungen"},"content":{"rendered":"\n<style>\n\/* ===== HERO (blog-style dark section) ===== *\/\n.cs-hero h1{font-size:clamp(32px,4vw,52px);line-height:1.12;margin:0 0 22px;color:#fff;font-weight:700;}\n.cs-hgrid{display:grid;grid-template-columns:1.05fr 0.95fr;gap:48px;align-items:center;}\n.cs-hero-stats{display:flex;gap:28px;flex-wrap:wrap;margin-top:32px;}\n.cs-hero-stats>div{min-width:0;flex:1 1 0;max-width:200px;}\n.cs-hero-stats 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.role{font-size:15px;color:#4F46E5;margin:0 0 18px;font-weight:600;letter-spacing:.3px;}\n.cs-author p{font-size:16px;line-height:1.7;color:#475569;margin:0 0 14px;}\n@media(max-width:600px){.cs-author{grid-template-columns:1fr;text-align:center;padding:32px 24px;}.cs-author img{margin:0 auto;width:140px;height:140px;}}\n\n\/* CTA band *\/\n.cs-cta{background:linear-gradient(135deg,#0B1E3F 0%,#1a2f5a 100%);text-align:center;}\n.cs-cta h2{color:#fff;margin:0 0 18px;}\n.cs-cta a.cs-btn{display:inline-block;background:#fff;color:#0B1E3F;font-weight:700;font-size:16px;padding:15px 34px;border-radius:10px;text-decoration:none;}\n.cs-foot{font-size:14px;color:#94A3B8;font-style:italic;line-height:1.6;max-width:760px;margin:0 auto;text-align:center;}\n<\/style>\n\n<section class=\"cs-sec cs-sec--dark cs-hero alignfull\" style=\"padding:80px 0 92px;\">\n  <div class=\"cs-wrap\" style=\"max-width:1200px;\">\n    <div class=\"cs-hgrid\">\n      <div>\n        <div class=\"cs-eyebrow\">Case study \u00b7 FMCG confectionery<\/div>\n        <h1>From Paper to Same-Day Digital: <span class=\"gradient-text\">Digitizing Trade Marketing Display Settlement<\/span><\/h1>\n        <p style=\"max-width:600px;\">For an FMCG confectionery producer, settling in-store promotional displays was the last process still running on paper \u2014 agreements filled in by hand during store visits, mailed to headquarters, reconciled weeks later. Digitizing it on <a href=\"\/sales-retail-execution\/\" style=\"color:#fff;text-decoration:underline;\">Asseco Platform\u2019s Sales &#038; Retail Execution<\/a> compressed the billing cycle from weeks to days and turned every settlement into structured, e-invoicing-ready data.<\/p>\n        <div class=\"cs-hero-stats\">\n          <div><div class=\"n gradient-text\">4,200<\/div><div class=\"l\">settlements\/year, fully digital<\/div><\/div>\n          <div><div class=\"n gradient-text\">2\u20133 days<\/div><div class=\"l\">billing cycle (was weeks)<\/div><\/div>\n          <div><div class=\"n gradient-text\">0<\/div><div class=\"l\">sheets of paper<\/div><\/div>\n        <\/div>\n      <\/div>\n      <div>\n        <img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2026\/06\/Confectionery-display.png\" alt=\"In-store confectionery promotional display \u2014 Asseco Platform\"\/>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">Case study \u00b7 FMCG confectionery<\/div>\n    <table class=\"cs-snapshot\">\n      <tbody>\n        <tr><th>Industry<\/th><td>FMCG \u2014 confectionery &#038; snacks<\/td><\/tr>\n        <tr><th>Market<\/th><td>Central European market<\/td><\/tr>\n        <tr><th>Scale<\/th><td>~4,200 promotional display settlements per year (~350\/month)<\/td><\/tr>\n        <tr><th>Display types<\/th><td>Floor stands, purchased endcaps, branded shelf fixtures, refrigerated cabinets, POS<\/td><\/tr>\n        <tr><th>Before<\/th><td>Fully paper-based \u2014 forms in a briefcase, settlement outside any system<\/td><\/tr>\n        <tr><th>Asseco Platform solution<\/th><td>Sales &#038; Retail Execution (Trade Marketing settlement module)<\/td><\/tr>\n        <tr class=\"is-key\"><th>Key result<\/th><td>Billing cycle weeks \u2192 2\u20133 days \u00b7 near-zero processing errors \u00b7 ~4,200 settlements\/year fully digital and e-invoicing ready<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--gray alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">The challenge<\/div>\n    <h2>Paper Forms and Postal Mail Were Blocking <span class=\"gradient-text\">Scalable Display Settlement<\/span><\/h2>\n    <p>The producer pays retailers for in-store promotional displays \u2014 branded floor stands, purchased endcaps, shelf fixtures, refrigerated cabinets, dedicated display areas. Each placement requires a formal promotional agreement: what service, for which product categories, how long, and at what fee.<\/p>\n    <p>Until recently, that entire process ran on paper. Field representatives carried printed forms and filled out promotional agreements by hand during store visits. Completed documents were physically mailed back to headquarters. Finance had no real-time view of how many agreements were signed, pending, or in dispute. Reconciliation stretched the billing cycle by weeks.<\/p>\n    <p>And because nothing was structured, no data existed to analyze which display types, store formats, or regions delivered the best return. The spend was real and significant \u2014 but invisible.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--dark alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">Why it matters<\/div>\n    <h2>This Is Not a Niche Problem \u2014 Trade Promotion Is One of FMCG\u2019s <span class=\"gradient-text\">Largest, Least-Controlled Costs<\/span><\/h2>\n    <div class=\"cs-stats\">\n      <div class=\"cs-stat\"><div class=\"n gradient-text\">15\u201330%<\/div><div class=\"l\">of revenue spent on trade promotion by FMCG producers<\/div><\/div>\n      <div class=\"cs-stat\"><div class=\"n gradient-text\">59%<\/div><div class=\"l\">of promotions fail to break even<\/div><\/div>\n      <div class=\"cs-stat\"><div class=\"n gradient-text\">81%<\/div><div class=\"l\">still run on manual or semi-manual promotion processes<\/div><\/div>\n      <div class=\"cs-stat\"><div class=\"n gradient-text\">22%<\/div><div class=\"l\">can measure ROI at the individual-promotion level<\/div><\/div>\n    <\/div>\n    <p>The reconciliation gap at the center of this story \u2014 a process too slow and too costly to scale, with no structured data to learn from \u2014 is exactly where that waste begins.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">How it works<\/div>\n    <h2>Five Moments <span class=\"gradient-text\">That Changed<\/span><\/h2>\n    <p><strong>1. Promotional plans are integrated automatically from trade marketing.<\/strong> The display actions planned by the trade marketing team flow into the platform automatically, before each settlement period \u2014 no manual setup, no entering them store by store in the field. The plan is set at headquarters and reaches reps ready to execute.<\/p>\n    <p><strong>2. Field reps focus on the store, not the paperwork.<\/strong> When a rep visits a store with an active display, they open the settlement on their phone \u2014 during the visit or afterwards. They confirm the display details, set the agreement end date, collect a signature on screen, and sync. What used to mean carrying forms and posting documents now takes a few minutes.<\/p>\n    <p><strong>3. The agreement reaches the retailer the same day.<\/strong> The moment the rep syncs, a complete, branded promotional agreement PDF is generated automatically and emailed to both the rep and the retailer. The retailer holds a signed document before the day is over \u2014 no waiting for the post, no disputes about what was agreed.<\/p>\n    <p><strong>4. Finance receives clean data, not papers to process.<\/strong> Every signed agreement and its underlying data flow straight into back-office and finance systems \u2014 store, display type, region, cost center, fee, and invoice reference included. No scanning, no manual entry, no chasing reps for missing records.<\/p>\n    <p><strong>5. Trade marketing can finally see what was agreed, where, and at what cost.<\/strong> Management gains a single, real-time view of all display actions \u2014 signed, pending, by region, store format, display type, and rep. Spend that was invisible becomes measurable: the data foundation that makes ROI analysis possible.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--gray alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">The document<\/div>\n    <h2>The Settlement Document: Structured, Signed, and <span class=\"gradient-text\">E-Invoicing Ready<\/span><\/h2>\n    <p>Every settlement produces a fully enforceable, two-party promotional agreement: both parties identified by full legal and commercial data, the exact service and product categories defined, the duration and net fee specified, and signatures captured in store. Once finance confirms execution, the agreement carries the invoice number and date \u2014 a complete, auditable record from agreement to settlement.<\/p>\n    <p>Crucially, the document is structured data, not a scanned image. As e-invoicing mandates expand across European markets, settlement documents that are born digital \u2014 with the invoice reference already attached and the data machine-readable \u2014 are ready to feed national e-invoicing systems without re-keying or manual conversion. In Poland, that means the same workflow produces documents ready for the mandatory KSeF (National e-Invoicing System). The paper trail that used to be a compliance liability becomes a clean digital record by default.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">The results<\/div>\n    <h2>No Paper, Same-Day Documents, and <span class=\"gradient-text\">Spend You Can Finally Measure<\/span><\/h2>\n    <table class=\"cs-table\">\n      <thead><tr><th style=\"width:34%\">Area<\/th><th>Before<\/th><th>After<\/th><\/tr><\/thead>\n      <tbody>\n        <tr><td>Document format<\/td><td>Paper forms, physical mail<\/td><td class=\"after\">Digital PDF, same-day delivery<\/td><\/tr>\n        <tr><td>Billing cycle<\/td><td>Weeks<\/td><td class=\"after\">2\u20133 days<\/td><\/tr>\n        <tr><td>Processing errors<\/td><td>Manual error rate + correction costs<\/td><td class=\"after\">Near zero<\/td><\/tr>\n        <tr><td>Data availability<\/td><td>None (paper archive only)<\/td><td class=\"after\">Full visibility by display type, region, store, rep<\/td><\/tr>\n        <tr><td>Rep admin time<\/td><td>Significant per settlement<\/td><td class=\"after\">Minutes<\/td><\/tr>\n      <\/tbody>\n    <\/table>\n    <p style=\"margin-top:28px\">At roughly 4,200 settlements a year, the move from manual document handling (an industry-typical $12\u2013$20 per document) to a digital workflow ($2\u2013$3 per document) translates into $40,000\u2013$70,000 a year in processing costs alone \u2014 before counting faster billing, fewer errors, and recovered duplicate payments. <em>(Cost figures based on implementation data and CPG industry benchmarks.)<\/em><\/p>\n    <p>The strategic gain is the data itself. With every settlement now structured and exportable, the producer can \u2014 for the first time \u2014 compare ROI per display type, benchmark regional execution, and forecast trade marketing budgets on real history instead of estimates.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--gray alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">Capabilities<\/div>\n    <h2>Capabilities <span class=\"gradient-text\">Behind This Case<\/span><\/h2>\n    <p>This case runs on <strong><a href=\"\/sales-retail-execution\/\">Sales &#038; Retail Execution<\/a><\/strong> (SRE \/ Mobile Touch) \u2014 Asseco Platform\u2019s field execution solution. Reps complete each settlement in the mobile app during store visits, and the platform generates and delivers the promotional agreement automatically.<\/p>\n    <p>Two adjacent capabilities extend it: <strong><a href=\"\/retail-image-recognition\/\">Retail Image Recognition<\/a><\/strong> can confirm from a photo that a display is physically in place, and <strong>One View<\/strong> turns the settlement data into trade marketing spend and ROI dashboards by display type and region.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--white alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\">FAQ<\/div>\n    <h2>Frequently Asked <span class=\"gradient-text\">Questions<\/span><\/h2>\n    <h3>What is trade marketing display settlement?<\/h3>\n    <p>It is the process of formally agreeing and accounting for in-store promotional displays \u2014 floor stands, endcaps, shelf fixtures \u2014 that a producer pays a retailer to place. Each display requires a signed agreement defining the service, duration, and fee, which is then reconciled and settled.<\/p>\n    <h3>How does digitizing display settlement reduce cost?<\/h3>\n    <p>Replacing paper forms and physical mail with a mobile workflow cuts the cost of processing each document from roughly $12\u2013$20 to $2\u2013$3, removes manual errors, and compresses the billing cycle from weeks to days. At thousands of settlements a year, the processing savings alone reach tens of thousands of dollars.<\/p>\n    <h3>Does the field rep need to be online in the store?<\/h3>\n    <p>No. Reps can complete a settlement during the visit or afterwards, and sync when convenient. The signed agreement PDF is generated and delivered automatically once synced.<\/p>\n    <h3>Is the settlement document ready for e-invoicing?<\/h3>\n    <p>Yes. The document is structured data with the invoice number and date attached, so it can feed national e-invoicing systems \u2014 including Poland\u2019s mandatory KSeF \u2014 without manual conversion or a paper trail.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--gray alignfull\">\n  <div class=\"cs-wrap\">\n    <div class=\"cs-eyebrow\" style=\"text-align:center\">About the author<\/div>\n    <div class=\"cs-author\">\n      <div><img decoding=\"async\" src=\"https:\/\/assecoplatform.com\/wp-content\/uploads\/2025\/08\/marcin-grzegorczyk.png\" alt=\"Marcin Grzegorczyk \u2014 Director of Market Development &#038; Sales Enablement at Asseco Business Solutions\"\/><\/div>\n      <div>\n        <h3>Marcin Grzegorczyk<\/h3>\n        <p class=\"role\">Director of Market Development &#038; Sales Enablement, Asseco Business Solutions<\/p>\n        <p>I lead market development and sales enablement for Asseco Platform \u2014 a European FMCG retail execution platform with 55,000+ field reps using our software daily across 62 countries. My work spans brand positioning, category narrative, lead generation, and field research like the case you just read.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-cta alignfull\">\n  <div class=\"cs-wrap\">\n    <h2>See what digitizing trade marketing settlement looks like for your business<\/h2>\n    <a class=\"cs-btn\" href=\"\/contact\/\">Book a demo \u2192<\/a>\n  <\/div>\n<\/section>\n\n<section class=\"cs-sec cs-sec--white alignfull\" style=\"padding:40px 0 72px\">\n  <div class=\"cs-wrap\">\n    <p class=\"cs-foot\">This case study is published without the client\u2019s name at their request. Operational data has been verified internally; cost and performance figures are supported by CPG industry benchmarks. The client is a leading FMCG confectionery producer operating in Central Europe.<\/p>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Case study \u00b7 FMCG confectionery From Paper to Same-Day Digital: Digitizing Trade Marketing Display Settlement For an FMCG confectionery producer, settling in-store promotional displays was the last process still running on paper \u2014 agreements filled in by hand during store visits, mailed to headquarters, reconciled weeks later. Digitizing it on Asseco Platform\u2019s Sales &#038; Retail [&hellip;]<\/p>\n","protected":false},"featured_media":8815,"template":"","meta":{"_eb_attr":"","case_study_image_url":"","case_study_excerpt":"Wie ein FMCG-S\u00fc\u00dfwarenhersteller papierbasierte Vereinbarungen durch einen automatisierten mobilen Ablauf auf Sales & Retail Execution ersetzte \u2014 Abrechnungszyklus von Wochen auf Tage, nahezu keine Fehler und jede Abrechnung E-Rechnungs-f\u00e4hig."},"tags":[],"case-study-category":[],"class_list":["post-8824","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zweitplatzierungen digital abrechnen \u2014 Case Study | Asseco Platform<\/title>\n<meta name=\"description\" content=\"Wie ein FMCG-S\u00fc\u00dfwarenhersteller die Abrechnung von Zweitplatzierungen auf Sales &amp; 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